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MARKET OVERVIEW

1.1 Definition and scope of study

Caviar is a food made of salted eggs, notoriously of sturgeon despite the presence on the market of caviars obtained from other types of fish. 

It is usually served as a garnish or spread, and is commercialized both in pasteurized and fresh form. Caviar belongs to the category of foods considered as niche and for this reason, it has very high prices and it can be purchased only in particularly sought after places.

As for the global caviar market, it is expected to reach a value of over 300 million dollars by 2025, thus registering a CAGR of 6.38% starting from 2021.  Globally, the most popular caviar varieties are Beluga from Beluga sturgeon, Osetra from Russian sturgeon, and Sevruga from star surgeon. However, due to a growing problem of exploitation of marine fauna and excessive unregulated fishing, it is expected that the growth of the market will be mainly driven by those countries which comply with CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora) regulations.

Italy is the European country with the largest production of caviar and is positioned at the highest level of the ranking also with regard to the world panorama. Despite this, the vast majority of caviar produced annually is destined for export and only a small quantity is used to satisfy Italian needs.

The most relevant distribution channels in the caviar market are restaurants, retail stores usually made up of specialized stores, airlines and cruise ships.  From the point of view of geographical distribution, the regions with the highest production values are Veneto, Lombardy and Piedmont.

In terms of new trends emerging on the market, the growing inclination of consumers (both final consumers and those coming from the catering world) to prefer caviar made from large fish as opposed to smaller sizes, is certainly one of the most relevant. 

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

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Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.