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1 Market Overview

1.1 Definition and presentation

Caviar is a fine food obtained from the eggs (or "roe") of several sturgeon species and is known for its delicate texture and salty flavor with marine characteristics. The eggs are harvested, salted and often cured to enhance the flavor. it is considered one of the most luxurious and expensive culinary delights in the world.

The global caviar market is growing steadily, estimated with CAGR of 9.59%. In 2024, the market value is estimated at $0.8 billion, with a forecast to increase to $1.26 billion by 2029. This represents a 57.5% increase over the period. With the increase in the number of high-income consumers, there is a greater demand for exclusive products, therefore, economic growth in various countries and the increase in global wealth are fueling this demand. They are also increasingly aware of international culinary traditions and show a growing interest in gourmet foods.

Italy is now the leading European producer of caviar and the second largest in the world, after China. Italian companies produce more than 22 percent of global output. The largest domestic producer, which has about 70% of the market, is located in Calvisano, in the province of Brescia. The value of the caviar market in Italy has shown significant growth in recent years with an overall increase of more than 30 percent.

From 2019 to 2023, exports grew by 67.45%. Imports have shown more volatility, with a decrease of 29.85 percent. Italian caviar exports are distributed among several international markets, with strong demand from nations that particularly value luxury products.

1.2 World Market

The value of the global caviar market is expected to grow steadily from **** to ****. Starting from $*.* billion in ****, it is expected to increase steadily to $*.** billion in ****. This upward trend reflects an overall increase of **.* percent over the period.

Caviar market value World, ****-****, US$ billion Market Data Forecast

Analysis of ...

1.3 Italian Caviar Market

According to data released by Api (***)[***].

Through careful research of the major caviar producers and analysis of their turnover, data reflecting the value of the caviar market in Italy from **** to **** was aggregated. The market shows significant growth from ****, with a value of **,*** million euros, to **,*** million euros in ****, marking an ...

1.4 Imports and Exports

In the following analysis, we present three graphs describing the dynamics of the caviar market in Italy, based on data provided by the main producers. These graphs provide a comprehensive view of market trends, international positioning, and the evolution of caviar in Italy.

To analyze Italian caviar trade flows, the following ...

1.5 The impact of recent geopolitical events

A two-year analysis of consumer prices of fish and fish products since the beginning of the Russian invasion of Ukraine into Italy shows a gradual growth followed by a stabilization phase toward the end of the period studied.

Development of consumer prices fish and fish products Italy, ****-****, in numbers ...

2 Demand analysis

2.1 Evolution of Italian average income

There is a correlation between the increase in average income and the demand for caviar, which can be explained through the concept of luxury good and changes in consumer preferences

Caviar is considered a luxury and prestigious food in many cultures. it is often associated with high lifestyles, special occasions, and ...

2.2 Interest registered online

In the following analysis we understand how the online interest of caviar in Italy varies in recent years.

Interest in caviar online in Italy over time Italy,****-****, in numbers Google Trends, Businesscoot elaboration

starting from a value of **.* in January ****, interest peaks in December **** with **.**, then declines and closes the ...

2.3 Geographical distribution of demand

The following map represent the geografical distribution of the avarage monthly expenditure in fish and seafood for household in Italy.

For more precision, let's analyze spending by Macro Region of Coicop code *****, which contains more narrowly fish eggs.

2.4 Sustainable innovations in caviar harvesting

A German company called Vivace goes a step further and claims it can sustainably grow good-tasting caviar without killing the fish. Vivace claims that once the farmed sturgeons have grown to maturity, the eggs can be massaged by the ready-to-lay females. Angela Köhler, the German scientist who developed the process, ...

3 Market structure

3.1 Caviar companies

Companies producing caviar are registered under the following ateco code: **.**.* "the production of fish, crustacean and mollusc products: fish fillets, eggs, caviar, caviar substitutes, etc."

From istat data it is possible to know the number of companies, along with their legal breakdown and turnover, that are part of the following ateco ...

3.2 The value chain

The value chain in the caviar market includes several key stages from breeding to final sale to the consumer. Here is a description of typical steps in the value chain for the caviar industry:

Breedingand Incubation: This is the initial stage in which sturgeons, the fish species that produce caviar, are ...

3.3 Distribution channels

In Italy, caviar is distributed through various channels, including:

Luxury restaurants and high-class hotels: Gourmet restaurants and luxury hotels often include caviar on their menus, offering customers exclusive dining experiences. These places tend to attract customers with high purchasing power who seek fine dining experiences. High-end grocery stores: Some specialty grocery ...

3.4 The main market players

From our analysis, the following Italian caviar companies could be identified:

Cavalier Caviar Club: This company is a renowned Italian caviar producer, known for its wide range of high-quality caviar products, including low-salt "Malossol" variants. Their production emphasizes the importance of quality and preparation techniques that enhance the caviar's organoleptic profiles. ...

4 Supply analysis

4.1 Types of caviar produced in Italy

Main varieties of caviar:

Beluga Caviar: It is the most expensive and valuable caviar ever because of its rarity. Produced from the sturgeon Acipenser Huso Huso, commonly known as "Beluga." The color shimmers in shades from light gray to anthracite. Beluga caviar is finely creamy and melts gently on the tongue, ...

4.2 Prices of the various types

The diagram shows the trend of the consumer price index for a food category by highlighting price changes.

Average consumer price index for the whole community for fish and fish products Italy, ****-****, in numbers Istat

The graph shown indicates steady growth from **** to ****. Starting from a value of ***.* in ****, the ...

4.3 Current and future trends

Possible new regulations

The situation internationally could change because of a regulation that has a good chance of being passed in the U.S. that would ban the marketing of caviar from species other than those that naturally occur in California (***). "The goal is to protect sturgeon but there is no ...

5 Regulations

5.1 Regulation

Decree May *, ****: Marking system for primary and secondary containers of caviar and registration of firms producing or repackaging caviar

For the purposes of this decree, the following definitions are adopted:

caviar: processed eggs of species belonging to the order Acipenseriformes (***), as listed in Annex * of this Decree; batch identification number: a ...

6 Positioning of actors

6.1 Segmentation

Italian Caviar Manufacturers

International Caviar Manufacturing Companies

  • Petrossian
  • Caviar Import Srl
  • Italian Caviar S.r.l
  • Kaluga Queen
  • Cavalier Caviar Club
  • Adamas Caviar
  • Calvisius
  • Royal Food Caviar
  • Premium Caviar
  • Caviar Giaveri
  • Sterling Caviar
  • California Caviar Company
  • Caviar House & Prunier
  • Sturgeon AquaFarms

List of charts presented in this market study

  • Caviar market value
  • Caviar production value
  • Caviar Market Value
  • Export and Import of Caviar
  • Caviar export
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Latest news

Petrossian expands its offer by adding truffles to caviar - 02/01/2023
  • Sales of 50 million euros by 2021
  • Boutiques bearing the Petrossian name are reserved for Paris and its suburbs
  • In other regions, Petrossian relies on a network of around one hundred retailers
  • Plans to open a boutique in London
  • December accounts for 30% of total sales
Petrossian expands its offer by adding truffles to caviar - 23/12/2022
  • Petrossian is a French company that sells luxury products in Russia and France
  • Petrossian is present in France, London, Brussels and a number of major American cities
  • The month of December accounts for 30% of total sales for the company known for its range of caviars
  • The next destination is Switzerland, where a subsidiary already exists for distribution to the hotel and catering industry

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Petrossian
Caviar Import Srl
Italian Caviar S.r.l
Kaluga Queen
Cavalier Caviar Club
Adamas Caviar
Calvisius
Royal Food Caviar
Premium Caviar
Caviar Giaveri
Sterling Caviar
California Caviar Company

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