The spice market - Italy

The global spice market has exhibited resilience and growth despite the challenges posed by the COVID-19 pandemic. In contrast to many sectors that faced a downturn, the Italian spice market experienced an increase of €23 million in turnover during 2020, with the value of spice and seasoning production rising to €965.7 million—a 2.9% increase from 2019. The number of enterprises in Italy also grew by 4.6% to 269 in 2020. Globally, the market’s value, which was $18.47 billion in 2022, is projected to grow to $25.42 billion by 2029 at a CAGR of 4.67%. This growth is spurred by consumers’ inclination towards organic products and a varied and healthy diet, with organic spices being particularly popular due to their perceived health benefits. The European market, accounting for a quarter of global herb and spice consumption, is expected to maintain sustained growth. Demand is driven by an increased focus on healthy lifestyles, curiosity about diverse flavors, and a trend towards exotic cuisines. Consumer preferences in Italy indicate a desire for information on spice usage, combinations, and organoleptic properties on product labels. Organic spice options continue to gain traction, with organic segments showing even higher growth rates than non-organic counterparts..Title: Thriving Demand for Organic and Health-Oriented Spices in Italy's Culinary Landscape In recent years, Italy has witnessed a burgeoning interest in the consumption of spices, driven in large part by the populace's growing inclination towards a healthy and varied diet. This trend is reflected in the rising market value, with the Italian spice market experiencing periods of growth despite occasional fluctuations. For instance, between 2015 and 2020, there was a slight decrease of roughly 2.2 percent in turnover from around €987.6 million to €965.7 million. However, during the challenging times of 2020, the market demonstrated resilience with a turnover growth of approximately €23 million. This health-centric focus is nowhere more evident than in the increasing popularity of organic spices. Due to their perceived health benefits and natural properties, organic spices are flying off the shelves and becoming a staple in Italian cuisine. The consumer is not only drawn to the flavors but also to spices' antioxidant properties, which are thought to be beneficial in managing certain medical conditions. Reflecting the culinary habits of Italians, around 78 percent of citizens are adept in the kitchen, with half engaging in cooking as a source of enjoyment or a pleasant necessity. It is notable that over 58 percent of men partake in cooking frequently or occasionally, and this interest is evident across different age groups, particularly among those aged 25 to 34. Fiscally, the average monthly household expenditure on spices has seen an upward trajectory, increasing by more than 14 percent from approximately €1.46 to €1.67 between 2015 and 2021. This boost in spend on spices underscores the shift in consumer habits toward more diverse and health-oriented diets. Furthermore, the spice industry has not been immune to the difficulties posed by the COVID-19 pandemic, yet it remarkably maintained a positive development in Italy. In 2020, the sector observed not only a growth in production value, rising to nearly €965.7 million—an increase of 2.9 percent from the prior year—but also an uptick in the number of enterprises to 269, marking a growth of 4.6 percent over 2019. Companies within the spice sector, such as the Italian Fratelli Pagani, recorded significant growth in revenue during this period, which is indicative of an overall industry boost propelled by heightened home cooking and a renewed interest in culinary experimentation among Italians. Organic spices, in particular, continue to dominate the market with their impressive growth rates, far surpass.### Key Players in the Global and Italian Spice Market As the global and Italian spice markets continue to flourish, several key players have emerged as influential forces in shaping industry trends and catering to the evolving tastes and health-conscious choices of consumers. The prominence of these market leaders is underlined by their innovative approaches and dedication to expanding their product lines, particularly in the organic segment, which continues to see significant growth. Below, we explore some of these major companies, their strategic market positions, and their contributions to the dynamism of the spice market. **Drogheria & Alimentari**: Pioneers of Organic Spice Offerings With an eye on sustainability and health trends, Drogheria & Alimentari has been at the forefront of the organic spice segment. The company, which made a strategic move to introduce an organic range of spices and herbs back in 2011, has continually expanded its offerings to meet the ever-increasing demand for organic products. Their recent additions – Organic Turmeric and Organic Ginger in a mini pet format – underscore their dedication to personal well-being and environmentally friendly agriculture. Their products, distinguishable by their recyclable premium packaging, stand as a testament to the company's commitment to innovation and growth within the upscale spice niche. **Italpepe**: Championing Accessibility in Organic Spices Italpepe has introduced a compelling proposition to the Italian spice market with their affordable Bio line. Targeting not just those already inclined to organic consumption but the broader public, the company aspires to democratize access to organic spices. This move reflects their belief that organic cultivation is a cultural choice that should be within everyone's reach, aligning with the shifting consumer preferences towards ethical and sustainable food sources. **Cannamela**: Regional Specialties and Organic Innovation Cannamela has made significant contributions to the regional and organic spice segments with its "Bionatura" organic line and "Le Regionali bio" range. Placing a spotlight on Sicilian and Calabrian herbs and spices, the company's product lines allow consumers to experience authentic Italian flavors from specific regions, while also fulfilling their desire for organic quality. The introduction of Organic Whole Nutmegs with Grater and Organic Paprika further expands their diverse product portfolio, catering to the discerning tastes of spice aficionados. **Fratelli Pagani**: Agility and Growth Amidst the Pandemic Against the backdrop of the pandemic, Fratelli Pagani has showcased its resilience and agility, registering double-digit growth in a challenging market environment. Capital

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• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 15/12/2022

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