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MARKET OVERVIEW

1.1 Definition and scope of study

Flour is a food product obtained by grinding different cereals or different fruits or dry seeds. In common use, despite there are different types of flour such as chestnut flour or corn flour, it is generally referred to wheat flour. There are two main categories:

·      Soft wheat flour: obtained from soft wheat and it is the classic "white flour"

·      Durum wheat flour: obtained from semolina and for this reason it has a yellow - amber color

According to countries and different food cultures it is used as a raw material for the preparation of foods in different quantities and with different frequency. It is mainly used to produce bread and pasta, typical foods of Mediterranean countries.

In terms of the global market, this has reached a value of $160 billion in 2020. Looking to the future, it is estimated that the market will reach a value of $194 billion by 2026.

As for Italy, the flour market is one that is characterized by great stability with periods of growth. The volume of flour, both soft and hard wheat, produced in Italy and destined for both domestic and foreign markets in the year 2019 was 7,897,000 tons (+1.5% compared to 2018). In the same year, the use of flour to produce bread and substitutes (such as crackers, saltines, friselle, breadsticks, crisp breads, pancarré, galettes, crushed bread, taralli) decreased, but at the same time its use for the production of pasta increased (+22% in terms of volume compared to the previous year).

Given the increased awareness and information about a healthy diet, the trend of the flour market in Italy is to focus on alternative products compared to white flour which is considered as a very refined food with a high glycemic index which favors, if consumed in high quantities, the onset of diabetes. In the past few years flours such as almond, coconut, legumes and many other are being chosen by consumers as they contain more proteins and good fats.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

The market for sports nutrition supplements - France

Publicado en 16/06/2022 by Patrice BEAL - BEHOLD SAS

I gave a 4 and nota 5? I think that the study of competition is a bit light. The study analyse only 6-7 companies and I think that a mapping could have been added Moreover, for the ages of the consumers I find that the age ranges are not precise enough (<40 years old) But the rest of the study is super interesting! And I thank you for it!"

The ready meal market - France

Publicado en 09/03/2022 by Bruno Graziana

"I gave it a 2.5 rating for the cost of your file, which is accessible, but I could have given it a 2 because for me it is too general in the sense that most of the information comes from a compilation of information that I had already obtained free of charge from Credoc, France Agrimer or LSA I thought I would find more specific information, especially on market shares by region, or a much more detailed focus on the evolution of the market by the new web and delivery players... At the end of your file, there are some information sheets on the major manufacturers and distributors that are of little interest to me. Sorry"


Businesscoot Response:

Publication OK Prepare a reply before publishing

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


Businesscoot Response:

Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)