Italian market
The flour market in Italy
Flour is a food product made by grinding different grains or different dried fruits or seeds. In common usage, although there are these different types of flour such as chestnut or corn flour, we generally refer to wheat flour. Two main categories can be distinguished:

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Flour is a food product made by grinding different grains or different dried fruits or seeds. In common usage, although there are these different types of flour such as chestnut or corn flour, we generally refer to wheat flour. Two main categories can be distinguished:
Wheatflour: obtained from soft wheat and is the classic "white flour"
Durum wheat flour: obtained from semolina for this is yellow-amber in color
Depending on the countries and different food cultures, it is used as a raw material for food preparation to different extents and with different frequency. It is mainly used for the production of bread and pasta, characteristic foods of Mediterranean countries.
The size of the global wheat flour market reached $250.8 billion in 2023 and is expected to reach 319.08 billion in 2030, showing a growth rate(CAGR) of 3.5 percent over the forecast period.
As for Italy, the flour market is characterized by great stability with periods of growth.
Given the increased awareness and information regarding a healthy diet, the main trend in the Italian flour market is to focus on alternative products compared to white flour considered to be a very refined food with a high glycemic index that favors, if consumed in high quantities, to the onset of diabetes. In recent years, flours such as almond, coconut, legume and many high flours that contain more protein and good fats are being favored.
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