Content of the study
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MARKET OVERVIEW
1.1 Definition and scope of the study
Contrary to popular belief, the mushroom is not a plant and constitutes its own biological kingdom. The mushroom we know is the visible part of a much more complex organism that grows underground. There are nearly a million species, which can be classified into several families:
- Edibles;
- Poisonous;
- Hallucinogens.
In this study, we will only deal with edible mushrooms, such as Agaricus bisporus, Pioppino (Pholiota Aegerita), Gelone (Pleurotus Ostreatus), and Cornucopiae (Pleurotus cornucopiae). We will exclude truffles from this study, to which another complete study is dedicated.
Both at global and national level, the market for mushrooms is growing. According to industry experts, the CAGR (compound annual growth rate) is expected to be 8.3% between 2020 and 2025 at the global level. In Italy, mushrooms are appreciated and used to create very tasty and different dishes. Italians buy and consume mushrooms in all forms: raw, washed, sliced, in soup, cooked, or frozen. 70% of the mushrooms sold are fresh, the remaining 30% is processed. Most of the mushrooms sold in supermarkets are produced in Italy, particularly in the Veneto and Emilia Romana regions.
ANALYSIS OF THE DEMAND
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE ACTORS
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- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
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- Access company mapping and profiles.
- Data from several dozen databases
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Analysts
chargé d'études économiques, Xerfi
Hugo S.
Associate Consultant
Mathieu Luinaud
PhD Industrial transformations
Robin C.
Analyst
Pierre D.
Ross Alumni Club France
Arnaud W.
Analyste de marché chez Businesscoot
Amaury de Balincourt
Consultant
Pierrick C.
Project Finance Analyst, Consulting
Maelle V.
Etudiante en Double-Diplôme Ingénieur-Manager Centrale
Héloise Fruchard
EDHEC
Imane E.
Auditeur
Vincent D.
Eva-Garance T.
Market Research Analyst
Michela G.
Market Research Analyst @Businesscoot
Azelie P.
Market Research Analyst @Businesscoot
Cantiane G.
Consultant
Jules D.
Alexia V.
Emil Ohlsson
Anna O.
Gabriel S.
