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- Last update : 06/12/2021
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1 Market Summary
1.1 Definition and presentation
The olive is a typical Mediterranean fruit that is mainly consumed in two forms: as a condiment and as a table olive (also called a table olive).
"Table olives" are the product:
- prepared from the fruits of the cultivated olive tree (Olea europaea L.) that have reached 'adequate ripeness for processing. These fruits have been identified as the most suitable for processing due to their volume, shape, flesh-to-stone ratio, fine flesh, flavor, texture and ease of detachment from the stone.
- treated to remove bitterness and preserved by natural fermentation, heat treatment, or by other means so as to prevent spoilage and ensure product quality for long periods.
- packaged with or without a liquid, which may be brine or olive oil.
Over the past three decades, table olive production has almost tripled, with total production increasing from about 950 thousand tons in 1990 to about 2,953 thousand tons in 2018. This growth has been stimulated mainly by European Mediterranean countries and North Africa, which have seen significant growth in their table olive production.
Italy is an important consumer of table olives worldwide, and is in fact also the fourth largest importer of this product. The BelPaese imports 85 percent of its table olives from only two countries, Spain and Greece. However, table olives play only a marginal role of the broader olive market, accounting for only 3 percent, compared to an impressive 97 percent represented by olive oil.
Sicily ranks first in table olive production in the country, followed by Puglia. These two regions alone account for three-fourths of national production. Moreover, in terms of market structure, it is dominated mainly by small-scale processors, of which about 30 percent package the product.
Globally, table olive consumption is growing rapidly. Despite the strong dependence of production on favorable climatic conditions and its strong variability, forecasts for the 2020/2021 marketing year and the expected increase in consumption by 0.4 percent give hope for further market growth.
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