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MARKET OVERVIEW

1.1 Definition and scope of study

The term 'aperitif biscuits' refers to all those dry savoury products that are eaten during aperitif time. There are four main categories of this food: semi-salted, tiled and extruded biscuits, crisps, crackers. 

The global aperitif biscuits market is growing strongly especially in recent years. Between the year 2019 and 2024, the compound annual growth rate of the market (CAGR) is assumed to be 4.5%. The major consumers of these products are the US and the UK. China and India, on the other hand, are the countries where consumption of these products is lowest.

As far as the Italian market is concerned, the aperitif also called happy hour is considered a real traction in the country. In 2019, there was an increase of 7.9% compared to the previous year for the sale of savoury snacks defined as taralli, crackers, breadsticks and crispy pastries. On the shelves of supermarkets such as Carrefour, Conad, Coop, Esselunga, Lidl and Pam these products occupy on average 12 metres of shelf space compared to 9 recorded in 2019. The average price of an aperitif in 2019 was €7.10/kg (+0.44% compared to the previous year). The types of food that are consumed during the aperitif vary from region to region: in northern Italy bruschetta and crackers are preferred, in central Italy the most consumed product is breadsticks while in the south taralli are preferred.

One of the main trends within the market is to create healthier products. Most of these foods contain large amounts of saturated fats and preservatives, so many companies are increasingly developing more natural and lighter product lines. A second important trend within the market is to create products with packaging that contains less plastic or single serving but is more sustainable. 

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.