The market for aperitif biscuits - Italy

The term aperitif cookies refers to all those dry salty, semi-salty products that are eaten during aperitif time. The main categories of this food are: semi-salted cookies, chips, crackers, breadsticks and others. The global market for snacks, i.e., snacks, is growing a lot especially in recent years. Between 2023 and 2028, the market's compound annual growth rate (CAGR) is expected to be 6.72%. The cookies (sweet, savory) and crackers segment has the largest share of revenue globally. The main countries generating the highest revenues are the United States, Japan, India, and China. Italy ranks 12th globally in terms of revenues generated. For the forecast period 2023-2028, the market is expected to grow at an annual CAGR of 1.89% with per capita revenues of €66.70 generated in 2022. In Italy, the aperitivo also called happy hour is considered a real tradition in the country. 75% of Italians go out for aperitivo at least once a month. The average price of an aperitivo in 2019 was €7.10/kg (+0.44% from the previous year). The types of food that are consumed during the aperitivo vary from region to region: in northern Italy bruschetta and crackers are preferred, in central Italy the most consumed product is breadsticks, while in the south taralli are preferred. One of the main trends within the market is to create healthier products. Most of these foods contain large amounts of saturated fats and preservatives, so many companies are increasingly developing lighter product lines. A second major trend within the market is also to create products with packaging that contains less plastic or single-serving but is more sustainable.