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MARKET OVERVIEW

1.1 Definition and scope of study

Biscuits are dry cakes usually made of flour, eggs, sugar and sometimes fat. Biscuits can be sweet or savoury, however this study focuses on the sweet biscuit market, while savoury biscuits are the subject of another market study. It differs from the market for pastries, cakes and bakery products, but like the latter it offers a real diversity of products. Sweet biscuits are usually eaten at breakfast or as a snack.

The global biscuit market continues to show a strong performance, driven mainly by the growth in emerging countries and innovation, which is one of the main drivers of the sector.

In Italy, the sector is proceeding at a stable incremental pace and is expected to grow by 2.6% until 2026, with the growing drive of consumers, who are favouring the percentage increase in sales both in volume and value. The market represents a considerable slice (20%) of the sweet confectionery industry and has a highly concentrated image both at the origin and at the end of the value chain, with significant market shares in the hands of multinational manufacturers and large distributors (supermarkets and hypermarkets) in Italy.

This structure continues to be favoured by a long tradition of large Italian producers who survive thanks to a strong brand power. For a few years now, however, the market has been undergoing continuous transformations that threaten the position of its major players, such as the development of organic, dietetic and gluten-free product lines and the growth of small producers or private labels. In the meantime, a fierce battle continues on prices and to avoid imitations.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

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  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

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Method

  • Synthetic structure
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

Hugo S. logo 1 Hugo S. logo 2
Mathieu L.

Associate Consultant

Mathieu L.

Mathieu L. logo 1 Mathieu L. logo 2
Robin C.

PhD Industrial transformations

Robin C.

Robin C. logo 1 Robin C. logo 2
Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

Arnaud W. logo 1 Arnaud W. logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise F.

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise F.

Héloise F. logo 1 Héloise F. logo 2
Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

Michela G. logo 1 Michela G. logo 2
Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

Azelie P. logo 1 Azelie P. logo 2
Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil O.

Emil O.

Anna O.

Anna O.

Gabriel S.

Gabriel S.