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MARKET SUMMARY

1.1 Definition and presentation

The pet food category mainly includes food for dogs, cats, birds, fish, small reptiles and mammals. It is part of the broader feed category, which includes both pet food and farmed animal feed.

The main segments of the pet food market are identifiable by type of feed, and are:

  • Wet
  • Dry
  • Snack & Treat

The global pet food market is proving to be prosperous and projections of its development and evolution are also promising, driven in value by a growing focus on health and nutrition and in volume by the progressively greater number of animals kept.

In Italy, the number of pets is slightly lower than the number of individuals on the territory, a figure that undoubtedly influences the market prospects positively and places the country at the top of the European list. Demographic changes (e.g. ageing of the population, advent of millennials) and social changes (e.g. transformations in traditional households) are expected to have an impact on the evolution of the market.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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in 40 pages
Method
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Data

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Method

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti