the pet food market
Italy

MARKET SUMMARY

1.1 Definition and presentation

The pet food category mainly includes food for dogs, cats, birds, fish, small reptiles and mammals. It is part of the broader feed category, which includes both pet food and farmed animal feed.

The main segments of the pet food market are identifiable by type of feed, and are:

  • Wet
  • Dry
  • Snack & Treat

The global pet food market is proving to be prosperous and projections of its development and evolution are also promising, driven in value by a growing focus on health and nutrition and in volume by the progressively greater number of animals kept.

In Italy, the number of pets is slightly lower than the number of individuals on the territory, a figure that undoubtedly influences the market prospects positively and places the country at the top of the European list. Demographic changes (e.g. ageing of the population, advent of millennials) and social changes (e.g. transformations in traditional households) are expected to have an impact on the evolution of the market.

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