The pet insurance market in Italy

That of pet insurance policies is an industry concerned with providing insurance coverage for veterinary expenses and other pet health-related emergencies.

Offerings and products in the pet insurance policy market may include:

Health coverage policies: These policies cover veterinary expenses for preventive care, checkups, vaccinations, medical treatments, surgeries and therapies for pets.

Liability policies: These policies provide coverage in case of damage caused by pets to third persons or property.

Policies forloss or misplacement of pet: These policies provide coverage in case the pet is lost or stolen.

Pet death policies: These policies cover expenses associated with the death of the pet, such as funeral or cremation costs.

Pet insurance policies are becoming increasingly popular in Italy, with a potential market of more than 1.3 billion euros. According to an analysis by Facile.it, online searches for these coverages showed a 23 percent increase in January 2023 compared to the previous year. Among the most insured dog breeds, the Labrador Retriever ranks first, followed by the Golden Retriever and the Bulldog. For cats, the Maine Coon is the most insured breed, followed by the Siberian, European, British Shorthair, and Persian. Policy costs vary depending on the coverage desired. Policies that cover liability only start at about 6 euros per month, while those that also include veterinary coverage start at 12 euros and up.[Republic]

The study will discuss the economic and structural characteristics of the Italian pet insurance policy market, with the highest degree of detail made possible by available sources. For more general information on the Italian insurance market, please refer to the other specific studies available in the Businesscoot catalog.