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MARKET SUMMARY

1.1 Definition and presentation

The credit card market is divided into four categories: credit cards, debit cards, commercial cards and prepaid cards. The category name on the credit card is mandatory since the entry into force on 9 June 2016 of the European Regulation 2015/751.

In Italy, the rapid spread of prepaid cards is undoubtedly related to the specific characteristics of this form of payment. Prepaid cards "allow you to have a limited amount of money", are therefore rechargeable and do not require a connection to a current (bank) account. The increased security and functionality of the prepaid card are variables that have played a decisive role in its popularity.

The current Italian overview on alternative forms of payment to cash shows a slight contraction of active credit cards but underlines again the growth of prepaid cards both in volume (number of cards in circulation) and in value (value of transactions). The rapid expansion of prepaid cards is the source of a greater revolution that affects all forms of payment, directed towards greater security, especially for online payments, and control by the consumer. Demand increases and consequently supply becomes more varied and regulation more circumscribed, variables that will influence the future image of the prepaid card market.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti