The pet market in Italy

A pet is an animal domesticated or bred by humans for companionship, help or utility. These animals are kept in homes or family settings for affection and care, and include species such as dogs, cats, birds, fish, and small mammals.

In 2023, the global pet care market size was estimated at US$304.4 billion and is expected to grow at a compound annual rate(CAGR) of 6.8 percent between 2024 and 2032. At the European level, the market was valued at USD 74.9 billion in 2023, with a projected growth rate of 4.59% per year until 2029. In Italy, the pet population is stable at 65 million, according to Euromonitor estimates. Among these, fish are the most numerous, accounting for nearly half of the total, while dogs and cats, which together exceed 19 million, are the most common animals in Italian households, with a slight prevalence of cats.

The role of pets goes beyond the practical: more than 6 out of 10 owners recognize that their pets provide comfort and help reduce stress, contributing to emotional well-being. In fact, animals are often valuable company, especially for people who feel lonely. About half of cat owners report feeling gratified by their pet's presence, highlighting the deep emotional bond that is established.