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  • Last update : 12/07/2023
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Summary and extracts

1 Market Overview

1.1 Definition and presentation

The term domestic animal refers to animals that are fed, managed, regulated (for reproduction) by humans. The opposite of domestic animal is the wild or ferocious animal. There are two categories of domestic animals:

-Pets that are kept in the home

-Livestock or farm animals that are raised on farms to produce milk, meat, eggs, etc

This study focuses only on the first category. In common parlance this term refers to dogs, cats, rabbits, fish and small birds.

The global pet industry has grown rapidly as a result of many more people adopting or buying animals as members of their household. The most prosperous markets are America and Europe, but Asia is also developing rapidly.

As for Italy, the market grew strongly during the pandemic period. During and after the first lockdown, it is estimated that as many as 3.5 million Italians bought a pet while as far as the adoption market is concerned, this grew by 15% over the previous year. As a result, all related markets have also increased significantly, such as the pet clothing market (+256% in January 2021 compared to the previous year), or the veterinary items market (+61% in March 2021 compared to the previous year).

It is estimated that for the next few years the pet adoption market will grow significantly for both dogs and cats but equally for fish and rabbits. Market trends are primarily a strong digitization of services, making it possible to adopt and buy additional services directly online from the platform of the breeder or seller. In addition, it is estimated that there is a more constant use of social media as a form of advertising of individual pet breeders and sellers.

List of charts presented in this market study

  • Global pet market turnover
  • Pet ownership per animal
  • Ownership of pets
  • Market share of pet food manufacturers
  • Pet food production turnover
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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Moby Dick
Maxi Zoo Italia S.p.A.
Rifugio Agro Aversano
Ca’ Zampa

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the pet market | Italy

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