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Summary
The global pet care market, valued at $150.67 billion in 2021, is projected to grow at a CAGR of 5.1% from 2022 to 2030. A significant trend driving this growth is the humanization of pets and increasing consumer spending on pet care. The dog segment dominated sales in 2021, accounting for over 39% of the market, with North America holding the largest share at approximately 43%. The Asia-Pacific region is poised for the fastest growth at a rate of 5.6% during the forecast period. During the pandemic, Italy saw a robust growth in pet ownership and related markets, with 3.5 million Italians acquiring a pet, resulting in a surge of related product sales such as pet clothing and veterinary items. Additionally, online channels witnessed a notable increase in pet product sales during the same period.
Italy's Pet Adoption and Humanization Trend Analysis
Italy has witnessed a surge in pet ownership, especially during the pandemic period, with an estimated 3.5 million Italians welcoming a new pet into their homes. The pet adoption market has seen a growth of 15% over the previous year, an indication of the growing fondness for pets, which has accelerated market expansions in pet clothing by over 250% and veterinary items by over 60% in specific months compared to the previous year. The domestic pet market in Italy predominantly features dogs and cats, alongside other smaller pet categories like fish and rabbits. The humanization of pets is a significant trend, where pets are increasingly treated as family members. This has propelled demand for specialized pet products and services that cater to the particular needs of pets. For instance, approximately 85% of pet owners acknowledge a more active participation of their pets in family matters; around 83% dedicate more time to their pets, and 77% allow pets access to all home areas. The trend is also emphasized in a shift towards dietary awareness, where 87% of owners avoid improvising pet diets, 88% choose products that meet the specific needs of their pets, and 73% refrain from feeding their pets table scraps. In terms of market structure, the majority of companies operating in the pet industry are located in northern Italy, while Lombardy, Lazio, and Campania top the list with the highest concentration of pet-related businesses.
However, the pet retail sector experienced a decline in the number of enterprises over the years, dropping approximately 11.7%, before the pandemic triggered a market resurgence that led to a slight increase in the number of enterprises. Gender and age statistics of pet owners revealed that historically, most pet owners were female, but recent years have seen a rise in male ownership, from below 25% to over 30%. Additionally, the prevalent age group among pet owners falls between 45 to 64 years old, with younger age groups being less represented. Despite the positive trends in pet adoption and humanization, the pet care market is also associated with significant costs. The yearly upkeep of a dog can range from approximately €1,500 to €2,500, with the initial year being costlier due to one-off expenses. For cat owners, yearly costs may amount to around €900 to €1,200. In conclusion, Italy's pet market reflects an upward trajectory in pet adoption, a strong inclination towards pet humanization.
Key Players in the Global Pet Industry: Nurturing the Bond Between Humans and Animals
The global pet industry is a vibrant sector highlighted by a few prominent companies that significantly influence market dynamics through their extensive range of products and services. These key players are recognized for their contributions to pet care, nutrition, and overall well-being, catering to the evolving needs of pet owners who view their animals as integral family members.
- Nestlé Purina PetCare stands as a pillar in the pet food industry, renowned for its diverse portfolio of brands tailored to different pet dietary requirements and preferences. With product lines spanning from premium to budget-friendly options, Nestlé Purina is a trusted name among pet owners seeking nutritious, high-quality food for their furry companions.
- Mars Petcare is another heavyweight in the market, with an impressive array of pet food brands under its umbrella. Their commitment to pet nutrition, coupled with their research and development efforts, positions Mars Petcare at the forefront of innovation in pet health. The company's dedication to understanding the science behind pet nutrition enables them to produce foods that not only satisfy pets' palates but also support their long-term health. **Hill's Pet Nutrition** is synonymous with scientifically formulated pet foods designed to address specific health conditions. Hill's prescription diet and wellness products are recommended by veterinarians worldwide, reflecting the brand's reputation for clinical precision and the effectiveness of its formulations.
- Dog's House Puppy's Center represents a sector of professional breeders who merge passion for animal care with a business model that ensures the propagation of healthy, purebred dogs. By providing a wide range of dog breeds with and without pedigrees, Dog's House Puppy's Center caters to diverse customer preferences while upholding genetic quality and health standards. Dog's House Puppy's Center not only specializes in dogs but also offers a selection of purebred cats, satisfying the demand for feline companions with a similar commitment to breed health and lineage credibility.
These key players in the pet industry demonstrate a shared focus on enhancing the human-animal bond through quality products and services. Their efforts contribute to a thriving market environment where the well-being of pets is a top priority, and owners are afforded the peace of mind that comes with reliable, reputable care for their beloved animals.
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- Last update : 12/07/2023
Summary and extracts
1 Market Overview
1.1 Definition and presentation
The term domestic animal refers to animals that are fed, managed, regulated (for reproduction) by humans. The opposite of domestic animal is the wild or ferocious animal. There are two categories of domestic animals:
-Pets that are kept in the home
-Livestock or farm animals that are raised on farms to produce milk, meat, eggs, etc
This study focuses only on the first category. In common parlance this term refers to dogs, cats, rabbits, fish and small birds.
The global pet industry has grown rapidly as a result of many more people adopting or buying animals as members of their household. The most prosperous markets are America and Europe, but Asia is also developing rapidly.
As for Italy, the market grew strongly during the pandemic period. During and after the first lockdown, it is estimated that as many as 3.5 million Italians bought a pet while as far as the adoption market is concerned, this grew by 15% over the previous year. As a result, all related markets have also increased significantly, such as the pet clothing market (+256% in January 2021 compared to the previous year), or the veterinary items market (+61% in March 2021 compared to the previous year).
It is estimated that for the next few years the pet adoption market will grow significantly for both dogs and cats but equally for fish and rabbits. Market trends are primarily a strong digitization of services, making it possible to adopt and buy additional services directly online from the platform of the breeder or seller. In addition, it is estimated that there is a more constant use of social media as a form of advertising of individual pet breeders and sellers.
List of charts
- Global pet market turnover
- Pet ownership per animal
- Ownership of pets
- Market share of pet food manufacturers
- Pet food production turnover
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