the market for veterinary applications | Italy

1.1 Definition and scope of the study

Veterinarians are responsible for informing and advising professionals and individuals about the health of their animals. They usually work in veterinary clinics or veterinary centres. They carry out a variety of tasks, ranging from diagnosis to major operations, on pets, livestock, or equines. However, pets account for the majority of animals treated

People are becoming more and more interested in animals, partly after the pandemic period due to the increase in the daily time spent in the home. In Italy, more and more people are adopting a pet, especially dogs. The pandemic period has favoured this phenomenon.

The increasing demand for pets and, consequently, for veterinary care, has stimulated the growth and expansion of veterinary software and applications. These allow for improved and centralized management of professional activities (as part of a complete management software package). In addition, they provide specialised support for certain aspects of the profession (as part of more specific applications).

Veterinary software and applications are gradually becoming essential to support the digitisation of customer relations and customer loyalty. In Italy, there are 60 million pets, including dogs, cats, turtles and rabbits. 27.1% of families have a dog, while 18.3% have a cat, there are about 5.9 million dogs and 4 million cats on the peninsula.