The market for anti-waste applications - Italy

Anti-waste applications are defined as those applications that having sustainability at heart aim to find innovative and effective solutions to avoid waste of anything such as food or clothes. One can find applications that sell you unsold food at discounted prices or that give you the opportunity to sell clothes you no longer use. In this study, apps that aim to waste less food are considered. Globally, as analyzed by the FAO, food waste is estimated to be 1.3 billion tons per year or about one-third of the world's population. In addition, the food waste management market is estimated to reach a value of $54.29 billion by 2028 with a compound annual growth rate (CAGR) of 5.6 percent. The determining factor in this growth is the increased awareness of citizens regarding sustainability and circular economy issues, which leads them to pay more attention to them in their daily lives. As for Italy, the country in the year 2020 recorded a 25% decrease from the previous year on food waste. In addition, 36 percent of Italians say they pay attention to the environmental impact that food waste causes, and the country ranks 13th in Europe in the amount of food wasted. An example of Italian success in the world of anti-waste applications is Myfoody. This app was born in 2016 and allows you to shop for products that are expiring or have packaging defects while managing to save up to 50 percent. Another example of an application is "Empty the fridge," which aims to suggest recipes based on the products one has in the fridge. In this way, users are enticed to use all leftover products without having to throw them away.