The pet market - Brazil

1.1 Definition and scope of study

Pets include dogs, cats, birds, fish, small reptiles and mammals. Products and services for farm or livestock animals are excluded from this study. The market is experiencing various fund trends and is changing rapidly.

The market is driven by a very young and urban population that usually chooses cats or small dogs better suited to city life. Today, pets are truly part of the family and pet owners are increasingly spending more money on their wellbeing with a surge for pet care and a phenomenon of product premiumization. Pet shops are seeing their numbers increase and are taking advantage of the sector's growth to diversify their business.

The study covers all segments of the pet market (distribution, services, care, accessories, insurance...), with the exception of pet food, which is the subject of a specific market study.

In 2018, Brazil became the second largest global market for pet products in terms of sales, with a 6.4% share, surpassing the United Kingdom (6.1%) and behind only the United States, with 50%. According to the Brazilian Association of Pet Products Industry (Abinpet), Brazil has the second largest population of dogs, cats and birds in the world, estimated at over 112 million animals, behind the United States alone, and holds the third largest worldwide turnover in the pet market.

There is a clear and recent trend, especially among those with higher disposable income : the humanization of pets. Owners are considering their pets as a real member of their families. As a consequence, a new premium niche is developing, with a consumer market willing to pay for products with much higher than average aggregate values.