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MARKET OVERVIEW

1.1 Definition and scope of study

The farm animal feed market refers to the production and distribution of feed for this type of animal. It therefore includes activities involving agricultural production, the agri-food industry and livestock breeding.

The products of this sector are based on the use of two main types of raw materials:

- compound feeds (mixtures of raw materials)

- additives (incorporations that improve the food) 

The global market is expected to grow at a CAGR of 3.62% between 2017 and 2023. This growth is especially explained by higher demand for animal-derived foods. In addition, product offerings are continuously being innovated, a dynamic that leads to a relentless increase in demand.

The Italian farm animal feed market is growing significantly and represents a significant share of the European market. In particular, the development of this market is driven by a growing concern for the dietary health of animals and increased attention to the benefits of additives in food. 

The food most consumed by farm animals in Italy is protein, such as soy and cereals such as corn, wheat and barley, although a significant portion of the diet of these animals is also made up of food waste, i.e., food for humans that is not sold. 

In the last years, the Italian market of food for farm animals has been characterized by a general increase in costs. This phenomenon, which has affected in particular the corn and soy segment, represents a significant threat for market operators as it can put at risk the entire supply chain of what is a fundamental sector for the Italian economy. 

There is, moreover, a growing concern, on the part of the population, about the problems of availability of resources that the feeding of farm animals poses, as it is claimed that this type of animal consumes an excessive amount of primary resources and land that are consequently subtracted from the availability of man. 

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.