Content of the study

Available languages

MARKET OVERVIEW

1.1 Definition and scope of study

The garden furniture market covers the entire range of outdoor furniture: garden chairs, garden sheds, but also lamps, tables and big appliances.

The market, in global stagnation for five years, is mainly characterized by the level of renovations, replacement purchases are more important than original equipment purchases. Because of the very long life of the furniture, brands therefore rely on three factors to increase their sales: fashion and design effects, the construction of new homes and the mobility of the population.

The Italian market is undoubtedly related to the performance of the gardening industry as a whole in slow growth, with just over 1%-2% in value from 2014. The furniture sector in slight increase, expecting a CAGR of about 3.3% in the period 2019-2024, is slightly up, driven by consumer attention to outdoor furniture, but remains strongly influenced by its seasonality and economic cycles as a whole. Although demand remains linked to these exogenous factors, a new trend is taking hold: last minute purchases. Contrary to what one might think, the buying habits of these products - often associated with an important and thought out investment - can represent an impulsive expenditure.

In the meantime, the supply side is attempting to stimulate purchasing decisions with a greater frequency in innovation, translating in an increasing attention paid to design and manufacturing materials. To date, there are just over 1400 companies active in the production of garden items, whose survival is questioned by a progressively more competitive climate. In fact, the market is characterized by intense competition between the various distribution channels, as food supermarkets, DIY stores, large gardening centres and classic furniture stores now have to cope with the remarkable growth of e-commerce.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (38 p.)
  • Download an example
  • Recent reviews ★★★★☆ 
Buy this market study 89€

Availability within 10 business days

Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

Hugo S. logo 1 Hugo S. logo 2
Mathieu L.

Associate Consultant

Mathieu L.

Mathieu L. logo 1 Mathieu L. logo 2
Robin C.

PhD Industrial transformations

Robin C.

Robin C. logo 1 Robin C. logo 2
Pierre D.

Analyst

Pierre D.

Pierre D. logo 1 Pierre D. logo 2

Ross Alumni Club France

Arnaud W.

Arnaud W. logo 1 Arnaud W. logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2
Pierrick C.

Consultant

Pierrick C.

Pierrick C. logo 1 Pierrick C. logo 2
Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise F.

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise F.

Héloise F. logo 1 Héloise F. logo 2
Imane E.

EDHEC

Imane E.

Imane E. logo 1 Imane E. logo 2
Vincent D.

Auditeur

Vincent D.

Vincent D. logo 1 Vincent D. logo 2
Eva-Garance T.

Eva-Garance T.

Eva-Garance T. logo 1 Eva-Garance T. logo 2
Michela G.

Market Research Analyst

Michela G.

Michela G. logo 1 Michela G. logo 2
Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

Azelie P. logo 1 Azelie P. logo 2
Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

Cantiane G. logo 1 Cantiane G. logo 2
Jules D.

Consultant

Jules D.

Jules D. logo 1 Jules D. logo 2
Alexia V.

Alexia V.

Emil O.

Emil O.

Anna O.

Anna O.

Gabriel S.

Gabriel S.