Content of the study:MARKET OVERVIEW
1.1 Definition and scope of study
A bed frame or bedstead is the part of the bed used to position the mattress base, and includes head, foot, and side rails. The global market of bed frames can be segmented by product type (wood, plastic, and metal), application (single bed frame, loft bed frame, bunk bed frame, and adjustable bed frame), and geographical region.
In Italy, the bed frame sector is highly fragmented, with a number of around 900 companies operating on the territory. Naturally, such entities are mostly small enterprises specialized in such production, but a new trend is emerging in the market. In fact, given the high quality of the products and the reputation that Made in Italy has all around the world, these small entities managed to export their products in the Chinese market. In particular, Italian bed frames are much sought after by the upper-middle class, who considers them prestigious and of quality to sleep.
The presence of Italian companies in the sector on foreign markets is already significant. In addition to the new frontier of China, sales of Italian products are widespread in many areas of the world, but, in particular, in the Middle East and the Orient (especially South Korea, Malaysia, and Mongolia), in Central Africa and, obviously, in Europe, where the main markets are Germany, Switzerland and Austria. However, European outlets still prevail, also because proximity favors the marketing of products that take up a certain amount of space and are, therefore, more difficult to sell if the destinations are very far.
In Italy, a group of 27 companies managed to expand their marketing and business in Asia, and account for over 50% of the Italian bed frame market.
1.2
1.3
1.4
1.5
ANALYSIS OF THE DEMAND
2.1
2.2
MARKET STRUCTURE
3.1
3.2
ANALYSIS OF THE OFFER
4.1
4.2
4.3
REGULATION
5.1
POSITIONING OF THE ACTORS
6.1
- Biemmereti SPA
- LAMPOLET S.R.L.
- Loiudice Srl
- De Marco Reti S.r.l
- Giennereti S.r.l
- IKEA Italia
- Iris Mobili (Mondo Convenienza)
- Maisons du Monde
- Poltronesofà
- Foppapedretti S.p.a.
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Reviews (5)
The household linen market - France
Publicado en 31/05/2022 by Hokko
Very good study, complete with figures that helped me in my research
The furniture market - France
Publicado en 07/03/2022 by Olivier RICARD - Cosmmy
"Structured study with good macro and micro data. Also gives good focus and thinking to approach the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."
The interior design market - France
Publicado en 07/03/2022 by Olivier RICARD - Cosmmy
"Structured study with good macro and micro data. Also gives good focus and thinking to address the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."
The household linen market - France
Publicado en 10/01/2022 by Sebastien wolff
Complete and detailed study on the types of articles. Surprising to note that on a global level, articles made of synthetic and artificial fibers are increasing while those made of natural fibers are decreasing
Businesscoot Response:
Hello Sebastien, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.
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