The market for bed bases - Italy

1.1 Definition and presentation

A bed frame or bed base is the part of the bed used to place the mattress base, and includes the head, foot, and side rails. The global bed frame market can be segmented by product type (wood, plastic, and metal), application (single bed frame, loft bed frame, bunk bed frame, and adjustable bed frame), and geographic region.

In Italy, the bed frame industry is highly fragmented, with about 900 companies operating in the territory. Of course, these entities are mostly small companies specializing in such production, but a new trend is emerging in the market. In fact, given the high quality of the products and the reputation that Made in Italy has around the world, these small companies have been able to export their products to the Chinese market. In particular, Italian nets are highly sought after by the upper-middle class, who consider them to be prestigious and quality for sleeping.

The presence of Italian companies in the sector in foreign markets is already significant. In addition to the new frontier of China, sales of Italian products are widespread in many other areas of the world, but, in particular, in the Middle East and the Orient (especially South Korea, Malaysia and Mongolia), Central Africa and, of course, Europe, where the main markets are Germany, Switzerland and Austria. However, European outlets still prevail, partly because proximity favors the marketing of products that occupy a certain space and are, therefore, more difficult to sell if the destinations are far away.

In Italy, a group of 27 companies has managed to expand its marketing and business in Asia, and accounts for more than 50 percent of the turnover of the Italian bed net market.

1.2 Global Market

The market for bed frames is strongly influenced by that for mattresses, and as essential items for home furnishings, the demand for bed frames has experienced steady growth over the years, hand in hand with that for mattresses.

Globally, the market is booming and is estimated to grow to be worth ...

1.3 The Italian market

Italian sold production of mattress supports has been steady in recent years as shown in the graph.

The static nature of the market should be analyzed in conjunction with the value of production sold of mattresses, which, when summed with the values reported by ISTAT for the categories of mattresses made ...

1.4 Exports and Imports

as shown in the chart below, Italy is an exporting country for mattress supports, including bed frames. In **** it exported goods worth $**.*** million against an import value of $**.** million.

The value of exports has always been higher, and moreover, over the past * years the value has been steadily increasing.

Trends in ...

1.5 Covid-19 impact

The industry's performance has been profoundly affected by the slowdown in national economic growth, which has dampened the propensity to consume.

A benchmark that can be used to study industry trends is the production index for mattress manufacturing. A reduction in mattress production inevitably follows a reduction in mattress sales and ...

2.1 Demand characteristics

Demand for bed frames, hand in hand with that for mattresses, has been steady since ****.

The main drivers of demand can be found in the number of housing units and the increasing sleep disorders experienced by Italians. Beyond that, hotels and hospitals also represent a significant segment of demand.

Approximately ** percent ...

2.2 Demand Drivers

Research conducted by Philipis shows the prevalence and consequences of poor sleep for Italians.

* in * Italians have difficulty sleeping, and **% perceive the effects of poor sleep on their physical and mental health.

According to a survey conducted by Manifattura Falomo, **.* percent of people surveyed consider sleep extremely important, and another ...

3.1 Market structure and dynamics

In Italy, the total number of companies operating only in the production of wire mesh is difficult to estimate; the ATECO code of reference is **.**.** - retail trade in medical and orthopedic articles in specialized establishments, which presents a diverse range of products such as mattresses, slatted frames, relaxation armchairs, bed ...

3.2 Value chain

The value chain and operation of the market for nonhandmade bed nets in Italy are summarized below. Since they are a market that works mainly on order, thus avoiding large intermediaries as part of this larger market, their specific value chain does not differ substantially from that shown below.

Source: ****

4.1 Type of the offer

The bed base, one of the two components of a bed along with the mattress, possesses a fundamental function for a person's daily physical well-being since, on it too, the quality of rest depends. Therefore, the choice of the bed base is mainly influenced by two variables: structure and material and ...

4.2 Prices

The price of bed nets varies according to the cost of material and the cost of energy of machinery. Since precise information on bed nets is not available, we will go to see and analyze the price trend of bedroom furniture according to the Ecoicop classification "****** - bedroom furniture".

ICC Rating ...

4.3 New trends in supply

The bed base market has seen trends develop in recent decades related to innovation in the materials used, which are increasingly studied in terms of both physical characteristics and application. As mentioned earlier, the primary goal of the product is to give comfort and stability to the consumer during the sleeping ...

5.1 Regulatory framework

The regulatory framework of bed frames is closely related to that of home furniture and bedsteads. The UNI EN *** standard, which in turn consists of UNI EN ***-* and UNI EN ***-*, was recently published by the Furniture Technical Commission and deals with the safety, strength and durability requirements for beds ...

6.1 Segmentation

• Biemmereti SPA
• LAMPOLET S.R.L.
• Loiudice Srl
• De Marco Reti S.r.l
• Giennereti S.r.l
• IKEA Italia
• Iris Mobili (Mondo Convenienza)
• Maisons du Monde Italia
• Poltronesofà
• Foppapedretti S.p.a.