The kitchen utensils market - Italy

from 2020 and beyond, the global cookware market has seen continued growth, influenced by factors such as increasing demand for ergonomic designs and environmental awareness in developed countries, as well as rising income levels and changing culinary preferences in developing countries. Although the text does not provide specific numerical data for the post-2020 period, the market trajectory suggests that current trends are likely to follow the previously estimated compound annual growth rate of 4% between 2019 and 2023. The Italian market, in particular, reflects these global trends due to the country's rich culinary tradition and emphasis on interior design aesthetics, which continue to drive consumption. The luxury cookware segment, influenced by the "Made in Italy" brand, remains vital and accounts for a significant share of the global market.

At the same time, technological advances, including the rise of smart kitchen appliances and online shopping, have begun to shape consumer behavior, potentially altering traditional retail models. Companies such as De'Longhi and Groupe SEB have been recognized as market leaders in the food preparation utensils and small appliances segments, and their dominant market share is likely to persist. Regulatory frameworks such as European regulation no. 284/2011, ISO standards, European regulation 1935/2004 and the REACH regulation guarantee consumer safety and environmental protection in the market.

Analysis of the Italian cookware market: trends, dynamics and regulations.

Segment leaders, including De'Longhi, Groupe SEB, Termozeta, Bosch, Philips and retail chains such as World Home, Kasanova and Ikea, are ready to navigate this dynamic market while complying with regulatory requirements.the Italian cookware market, deeply rooted in the country's rich culinary tradition and love of home cooking, has seen a variety of trends and dynamics influencing consumer behavior and spending. The desire for ergonomic, eco-friendly and personalized kitchen products has increased, particularly in developed economies where consumers are showing a growing interest in personalization, with around one in three making purchasing decisions based on products' individualization capabilities. Despite this evolution in consumer behavior, traditional values continue to underpin Italian cookware consumption, with the relationship to food and cooking expressing a pronounced cultural influence.

The Italian market, valued at around 6.8 billion euros, is characterized by high domestic consumption of utensils and tableware, with expenditure reaching almost 4 billion euros. Reflecting a broader demographic consumption pattern, Italians retain a strong preference for preparing dinner at home, with more than half doing so every evening. The global cookware market, however, is not immune to change. With the rise of meal delivery services and increasing online retail activity - including a trend whereby around 30.2% of the population use meal delivery - eating habits are changing. This also coincides with a growing market for kitchen appliances integrated with the smart home and AI, further changing the landscape. When it comes to purchasing, Italians largely justify the acquisition of kitchen items on the basis of their functionality, leading to re-purchasing patterns that align with the utility of the items. Items such as cutlery and cutting tools are replaced on average every 13 months. In terms of market organization, Italian kitchenware is a segment of the wider home furnishings and appliances market, where companies do not specialize exclusively in this category.

The market leaders for food preparation utensils and small appliances were De'Longhi, with a share of around 19% and 29%, respectively, and Groupe SEB with around 15% in both categories. In terms of distribution channels, traditional stores remain the preferred purchasing route for the majority of Italians, who often appreciate the in-store experience. Recently, around 57% have opted for traditional retail, complementing the wider trend of domestic luxury and the increase in consumer spending on kitchen design and aesthetics. From a regulatory point of view, European and Italian directives closely govern the import, manufacture and distribution of kitchen utensils. These include regulations to control the import of certain materials from countries such as China and Hong Kong, standards for materials in contact with food, and the REACH regulation, which requires the safe use of cookware

The cookware market is a dynamic and diverse sector, encompassing a range of essential products for cooking and food preparation. Among the myriad players operating in this market, several have established themselves as leaders in terms of innovation and market presence.

• De'Longhi: Italian manufacturer renowned for its coffee machines and small kitchen appliances. De'Longhi has carved out a significant market share thanks to the diversity of its products and the importance it places on brand recognition.
• Groupe SEB: This French conglomerate is an industry giant, with a portfolio that includes many well-known brands specializing in cookware and small appliances. Groupe SEB is known for the quality of its products and has maintained a significant presence in various market segments.
• Termozeta: Termozeta may not be as extensive a brand as others, but it occupies a respectable place in the market thanks to its range of kitchen gadgets and appliances designed to meet the everyday needs of cooks.
• Bosch: Renowned for its durable and efficient household appliances, Bosch extends its expertise to the field of kitchen utensils. The company is known for its self-contained kitchen appliances and integrated solutions that fit perfectly into modern kitchens.
• Philips: A household name in consumer electronics, Philips also offers a wide range of kitchen appliances. These are designed with an emphasis on user-friendliness and technological innovation, such as high-speed mixers and intelligent cooking appliances.
• World Home: Although revenue information was not provided, World Home is part of a larger set of specialty store chains that cater to different consumer needs, from basic utensils to sophisticated kitchen gadgets.
• Zara House: Part of the world-famous fashion brand Zara, Zara Home brings style and elegance to kitchenware, combining contemporary design and functionality in its products and accessories for the home.
• Kasanova: Specializing in kitchenware, cookware and home accessories, Kasanova is a chain of stores that brings consumers an Italian sense of style and craftsmanship, with an extensive collection ranging from practical cookware to decorative tableware.
• CoinCasa: Positioned in the interior decoration and home accessories sector, CoinCasa also offers a collection of kitchen and tableware that combines aesthetics with practical design, reflecting Italian tastes and lifestyles.
• Ikea: Swedish furniture giant Ikea not only offers kit furniture, but also includes kitchenware in its extensive catalog. Known for its affordable, functional designs, Ikea has equipped kitchens with everything from utensils to cookware to cookware to cookware

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 13/03/2024

Summary and extracts

List of charts

• Kitchenware market
• Value of production sold of kitchen and tableware (codes 16291200, 22292320, 25711120, 25711430, 25991225, 25991245), breakdown by product
• Value of production sold of kitchen and tableware (codes 16291200, 22292320, 25711120, 25711430, 25991225, 25991245)
• Total household expenditure on the purchase of non-electric kitchen utensils and items
• Average monthly expenditure on utensils and kitchen items
• Favorite preparations of Italians
• Sold production of kitchen utensils (excluding knives and cutlery)
• Production sold of kitchen utensils, breakdown by product type (excluding knives and cutlery)
• Google Trends index of interest for the search "Cooking utensils"
• Frequenza d'acquisto di utensili da cucina
• Active enterprises under Ateco Code 25.99.1 "Manufacture of tableware, cookware, tableware, kitchen utensils and non-electric household accessories"
• Employees in enterprises active under Ateco Code 25.99.1 "Manufacture of tableware, cookware, tableware, kitchen utensils and non-electric household accessories"
• Legal form active enterprises under Ateco Code 25.99.1
• Atributi associate al Made in Italy
• Canali di distribuzione privilegiati per gli utensili da cucina e tavola
• Spese in decorazione d'interni
• Evoluzione in valore e volume
• Consumer price index for non-electric kitchen utensils and items
• Consumer price index for cutlery, flatware and silverware
• Consumer price index for glassware, tableware, ceramics and chinaware
• Consumer price index for non-electric kitchen utensils and non-electric household items
• Producer price index for the manufacture of other metal products
• Import - Export of kitchen utensils
• Main countries of origin of kitchenware imports
• Main export destination countries of kitchen utensils
• E-commerce channels used by companies active in the retail trade of tableware, kitchenware and gift items
• Active enterprises under Ateco Code 47.59.2 "Retail trade of household utensils, glassware and tableware"
• Smart kitchen market