Summary

from 2020 and beyond, the global cookware market has seen continued growth, influenced by factors such as increasing demand for ergonomic designs and environmental awareness in developed countries, as well as rising income levels and changing culinary preferences in developing countries. Although the text does not provide specific numerical data for the post-2020 period, the market trajectory suggests that current trends are likely to follow the previously estimated compound annual growth rate of 4% between 2019 and 2023. The Italian market, in particular, reflects these global trends due to the country's rich culinary tradition and emphasis on interior design aesthetics, which continue to drive consumption. The luxury cookware segment, influenced by the "Made in Italy" brand, remains vital and accounts for a significant share of the global market.

At the same time, technological advances, including the rise of smart kitchen appliances and online shopping, have begun to shape consumer behavior, potentially altering traditional retail models. Companies such as De'Longhi and Groupe SEB have been recognized as market leaders in the food preparation utensils and small appliances segments, and their dominant market share is likely to persist. Regulatory frameworks such as European regulation no. 284/2011, ISO standards, European regulation 1935/2004 and the REACH regulation guarantee consumer safety and environmental protection in the market.

Analysis of the Italian cookware market: trends, dynamics and regulations.

Segment leaders, including De'Longhi, Groupe SEB, Termozeta, Bosch, Philips and retail chains such as World Home, Kasanova and Ikea, are ready to navigate this dynamic market while complying with regulatory requirements.the Italian cookware market, deeply rooted in the country's rich culinary tradition and love of home cooking, has seen a variety of trends and dynamics influencing consumer behavior and spending. The desire for ergonomic, eco-friendly and personalized kitchen products has increased, particularly in developed economies where consumers are showing a growing interest in personalization, with around one in three making purchasing decisions based on products' individualization capabilities. Despite this evolution in consumer behavior, traditional values continue to underpin Italian cookware consumption, with the relationship to food and cooking expressing a pronounced cultural influence.

The Italian market, valued at around 6.8 billion euros, is characterized by high domestic consumption of utensils and tableware, with expenditure reaching almost 4 billion euros. Reflecting a broader demographic consumption pattern, Italians retain a strong preference for preparing dinner at home, with more than half doing so every evening. The global cookware market, however, is not immune to change. With the rise of meal delivery services and increasing online retail activity - including a trend whereby around 30.2% of the population use meal delivery - eating habits are changing. This also coincides with a growing market for kitchen appliances integrated with the smart home and AI, further changing the landscape. When it comes to purchasing, Italians largely justify the acquisition of kitchen items on the basis of their functionality, leading to re-purchasing patterns that align with the utility of the items. Items such as cutlery and cutting tools are replaced on average every 13 months. In terms of market organization, Italian kitchenware is a segment of the wider home furnishings and appliances market, where companies do not specialize exclusively in this category.

The market leaders for food preparation utensils and small appliances were De'Longhi, with a share of around 19% and 29%, respectively, and Groupe SEB with around 15% in both categories. In terms of distribution channels, traditional stores remain the preferred purchasing route for the majority of Italians, who often appreciate the in-store experience. Recently, around 57% have opted for traditional retail, complementing the wider trend of domestic luxury and the increase in consumer spending on kitchen design and aesthetics. From a regulatory point of view, European and Italian directives closely govern the import, manufacture and distribution of kitchen utensils. These include regulations to control the import of certain materials from countries such as China and Hong Kong, standards for materials in contact with food, and the REACH regulation, which requires the safe use of cookware

The cookware market is a dynamic and diverse sector, encompassing a range of essential products for cooking and food preparation. Among the myriad players operating in this market, several have established themselves as leaders in terms of innovation and market presence.

  • De'Longhi: Italian manufacturer renowned for its coffee machines and small kitchen appliances. De'Longhi has carved out a significant market share thanks to the diversity of its products and the importance it places on brand recognition.
  • Groupe SEB: This French conglomerate is an industry giant, with a portfolio that includes many well-known brands specializing in cookware and small appliances. Groupe SEB is known for the quality of its products and has maintained a significant presence in various market segments.
  • Termozeta: Termozeta may not be as extensive a brand as others, but it occupies a respectable place in the market thanks to its range of kitchen gadgets and appliances designed to meet the everyday needs of cooks.
  • Bosch: Renowned for its durable and efficient household appliances, Bosch extends its expertise to the field of kitchen utensils. The company is known for its self-contained kitchen appliances and integrated solutions that fit perfectly into modern kitchens.
  • Philips: A household name in consumer electronics, Philips also offers a wide range of kitchen appliances. These are designed with an emphasis on user-friendliness and technological innovation, such as high-speed mixers and intelligent cooking appliances.
  • World Home: Although revenue information was not provided, World Home is part of a larger set of specialty store chains that cater to different consumer needs, from basic utensils to sophisticated kitchen gadgets.
  • Zara House: Part of the world-famous fashion brand Zara, Zara Home brings style and elegance to kitchenware, combining contemporary design and functionality in its products and accessories for the home.
  • Kasanova: Specializing in kitchenware, cookware and home accessories, Kasanova is a chain of stores that brings consumers an Italian sense of style and craftsmanship, with an extensive collection ranging from practical cookware to decorative tableware.
  • CoinCasa: Positioned in the interior decoration and home accessories sector, CoinCasa also offers a collection of kitchen and tableware that combines aesthetics with practical design, reflecting Italian tastes and lifestyles.
  • Ikea: Swedish furniture giant Ikea not only offers kit furniture, but also includes kitchenware in its extensive catalog. Known for its affordable, functional designs, Ikea has equipped kitchens with everything from utensils to cookware to cookware to cookware
Get all the information you need
to understand this market

Detailed content

Inforamtion

  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 13/03/2024
Update Details

Summary and extracts

1 Market Overview

1.1 Definition and scope of study

The range of kitchen tools is large and diverse, with options suitable for cooks of all levels, from home cooks to professional chefs. These tools are designed to make food preparation more efficient, enjoyable and creative. Choosing the right tools can completely transform the cooking experience, allowing you to explore new recipes and techniques with ease. Cooking utensils fall into several categories, each with its own specificities:

  • Basic utensils
  • Cooking utensils
  • Specialized utensils
  • Storage and organization
  • Pastry tools

In addition, the integration of artificial intelligence (AI) in the kitchen represents a revolution that is redefining the very concept of meal preparation. This change not only involves the introduction of new tools and equipment, but also a fundamental transformation in the way we interact with food and the culinary process. AI, with its ability to learn from our habits, preferences and needs, is taking personalization and efficiency to previously unimaginable levels.

Globally, the market for cooking utensils is estimated at 64.$72 billion in 2022. Modest growth in the industry is expected in the near future. For the period 2023-2030 a compound annual growth rate (CAGR) of 4.4 percent under which the global kitchenware market could reach a total value of 84.uS$57 billion.

This study focuses on the specific kitchenware market in Italy, analyzing consumption trends, competitive dynamics, and growth prospects for the sector. For information on related markets, such as tableware, see the specific studies available in the Businesscoot catalog.

1.2 A growing global market

Globally, the kitchenware market is estimated at $**.** billion in ****. Modest growth in the industry is expected in the near future. A compound annual growth rate (***) of *.* percent is projected for the period ****-****, under which the global kitchenware market could reach a total value of $**.** billion by the end of the ...

1.3 The Italian market

Regarding the Italian kitchen utensils market, total household spending on the purchase of non-electric kitchen utensils and items and the value of production sold of kitchen and tableware are analyzed. Regarding the first aspect, between **** and **** the total expenditure of Italian households on the purchase of kitchen utensils appears to be ...

1.4 Import - Export

In order to analyze trade flows in and out of Italy related to kitchen utensils, products under HS Codes ******, ****, ******, ******, ****, ****, related to kitchen and tableware products made of plastics, wood, porcelain and pyrex and other similar materials are analyzed.

Between **** and ****, Italy ranks internationally as a net importer of kitchenware. In fact, ...

1.5 The consequences of the Russian-Ukrainian conflict

the outbreak of the Russian-Ukrainian conflict in February **** resulted in, among other things, a general increase in prices. The sector related to kitchen utensils and items is not exempt. Analyzing the consumer price index for non-electric kitchen utensils shows an increase of *.* points between January **** and January ****. This means that over ...

2 Demand analysis

2.1 Demand in Italy

In order to analyze the demand for kitchen utensils in Italy, the average monthly household expenditure for their purchase, the production sold in quantity, and Italians' favorite preparations in the kitchen are analyzed.

Regarding the first aspect, between **** and ****, the average expenditure of Italian households on the purchase of kitchen utensils ...

2.2 Demand drivers

the graph represents the proportion of searches for a given term in a given region over a given period of time, compared to when it was most searched (***). Thus, a value of ** means that the keyword was used less often in the region, and a value of * means that there is ...

2.3 Geographical distribution of demand

In order to analyze the geographical distribution of demand, a map was created with the geographical distribution of average monthly household spending on the purchase of utensils and kitchen items.

In ****, the highest value of spending was in the North of the peninsula, where households spent an average of *.** euros per ...

3 Market structure

3.1 Market organization and dynamics

In order to analyze the market structure, active enterprises under Ateco Code **.**.* "Manufacture of tableware, cookware, tableware, kitchenware and non-electric household accessories" are analyzed. In particular, the number of active enterprises and the number of employees in the industry are analyzed, as well as the legal form of different activities.

Number ...

3.2 The value chain

The value chain for kitchenware can be broken down into several key stages that contribute to the final value of the product. This value chain starts from the conception of the idea to the delivery of the product to the final consumer. The different stages are:

Research and Development (***): At this ...

3.3 The main manufacturers

The following is a list of the main players active in the production of kitchenware in Italy:

Sambonet Paderno Industrie s.p.a: is a leading Italian company in the production of high-quality items for the table and kitchen, born from the merger of two historical business entities: Sambonet and Paderno. ...

3.4 The distribution

To analyze the distribution channels of kitchenware, the trend in the number of active businesses under Ateco Code **.**.* "Retail trade of household utensils, glassware and tableware" is highlighted. Between **** and ****, there is a decline in the total number of businesses. During the period analyzed, the number of active businesses decreased from ...

4 Supply analysis

4.1 Type of the offer

The range of kitchen tools is large and diverse, with options suitable for cooks of all levels, from home cooks to professional chefs. These tools are designed to make food preparation more efficient, enjoyable and creative. Choosing the right tools can completely transform the cooking experience, allowing you to explore new ...

4.2 The prices

In order to analyze the prices of kitchen utensils in Italy, consumer price indexes for some product types are analyzed.

For non-electric kitchen utensils and items, between **** and **** the consumer price index shows an increase of *.* points. Specifically, while between **** and **** the index shows a substantial stability (***), between January **** and January ...

4.3 New supply trends

The integration of artificial intelligence (***) into the kitchen represents a revolution that is redefining the very concept of meal preparation. This change is not only about the introduction of new tools and equipment, but also about a fundamental transformation in the way we interact with food and the culinary process. AI, ...

5 Regulations

5.1 General rules concerning kitchen utensils

Import of utensils

European Regulation No. ***/**** aims to control the import of polyamide and melamine kitchen utensils from China and Hong Kong, which is equivalent to controlling the import of plastic cutlery.

Competent authorities:

Check the documents of all batches and physically inspect **% of the batches Requirements set for the release ...

6 Positioning of actors

6.1 Segmentation

List of charts

  • Kitchenware market
  • Value of production sold of kitchen and tableware (codes 16291200, 22292320, 25711120, 25711430, 25991225, 25991245), breakdown by product
  • Value of production sold of kitchen and tableware (codes 16291200, 22292320, 25711120, 25711430, 25991225, 25991245)
  • Total household expenditure on the purchase of non-electric kitchen utensils and items
  • Average monthly expenditure on utensils and kitchen items
Show more Hide

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Do you have a question about this study?   +44 238 097 0676

Latest news

IKEA RETURNS TO MILAN DESIGN WEEK - 25/03/2024
  • **Event Date**: April 15 - 21
  • **Theme**: '1st', explores people's first experiences in setting up home.
  • **Location**: The Visconti Pavilion on Via Tortona, Milan
  • **Activity**: Space display including a store and newsstand, sale of limited edition products, presentation of the magazine 'Catalogue!!!' in collaboration with Dazed and Ikea.
  • **Special products**: 'Catalogue!!!', a magazine with archival pieces from the early 2000s.
  • **Restaurant**: Swedish restaurant with special 'Hotdog Extravaganza' menu.
  • **Entertainment**: Evening concerts with artists such as Burro Studio, Akeem, Ciao Italian Disco, Threes Production, and Slipmode.
  • **Collaborations**: Istituto Marangoni Milano - The School of Design for creative projects on the first house, support to The Glitch Camp of IED with donation of sleeping kits.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Sambonet Paderno Industrie s.p.a
Alessi s.p.a
Tvs s.p.a
Alluflon s.p.a
Lagostina s.p.a
Guardini s.p.a
Ikea (Ikea Italia Retail s.r.l)
Maisons du Monde Italia
Kasanova

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

the kitchen utensils market | Italy

89 €
  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What is the positioning of companies in the value chain?
  • Data from several dozen databases

5 reports pack (-15%) IT Italy

75.6 € / study
378 € instead of 445 € -15%
  • 5 reports at €75.6 excluding VAT per study to choose from our Italian catalogue for 12 months
  • Save 15% on additional studies purchased
  • Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)

See the terms and conditions of the pack and the refund of unused credit.

Updates

Do you have a question ?
Our team is at your disposal at   +44 238 097 0676