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SYNTHÈSE DU MARCHÉ

Definition and scope of study

Kitchen utensils cluster a number of equipment one needs in food preparation and cooking, those include all the tools and accessories used to prepare dishes, otherwise known as cookware or tableware.

This market study includes cooking tools, cutting tools, electrical equipment and other miscellaneous utensils used in cooking. The totality of the market therefore consists of a large variety of items, that differ based on different variables, for example, function, raw material, size.

The expenditure allocated to the purchase of kitchen utensils has a strong correlation with the conceptual equivalence of nutrition. Those items represent complementary accessories, whose usage depends on different subjective factors (e.g. personal relevance attributed to home meals) and objective ones (e.g. nutritional concerns, change in demographics).

The Italian market undoubtedly can be representative of this interdependence, as the concept of cooking has been an integral part of the country’s culture and customs and is believed to be influencing positively the cookware industry.

A growing global market

The global market for kitchen utensils was estimated at $*.* billion in ****, with a compound annual growth rate of * per cent for the period ****-****. [***].

Source: ****

The strong performance of the global market for kitchen utensils presents different factors and results depending on the type of country (***).

The main factors driving the ...

High consumption of non-food goods

According to the Research Format the total market value of culinary and tableware was estimated at around €*.* billion in ****.

- Table utensils include crockery, glasses, cutlery and other accessories or complements for the table.

- Kitchen utensils include pots, pans, lids, mixers and other food processors, kitchen utensils and small appliances.

Source: ...

ANALYSE DE LA DEMANDE

Italian values boost consumption of kitchen utensils

Tradition

The passion and tradition of cooking in Italy has influenced the evolution and performance of complementary industries, in particular cookware, pastry and tableware. The functional relationship between food and kitchen utensils results in increased interest in the latter and therefore increased expenses. [***]. Although the relationship of Italians to food has ...

The decline in culinary tradition

Thanks to technological advances, consumers' eating habits have changed dramatically in recent years. Two trends can be observed:

Consumers are spending more than ever before on food outside their homes: in ****, the only rising variable among consumer spending was "out of home", with an impact of **% on the total value of ...

Frequency of purchase

* out of ** Italians justify the purchase of kitchen utensils by renewal. These items are of functional rather than conceptual importance: they are purchased for their utility (***) rather than for decoration or personal value. This is most often a redemption rather than a purchase. Most items are necessary accessories in his kitchen, ...

STRUCTURE DU MARCHÉ

Market organization and dynamics

It is difficult to establish a very accurate picture of the kitchen utensils market, as the presence of thousands of players in the decoration and household appliance market makes it difficult to identify specialised players (***). Most of the companies in the sector are part of the interior design market.

Nevertheless, by ...

Made in Italy influences the luxury segment

Italian manufacturing industry is showing increasing signs of recovery. In ****, the value of production was estimated at €**,*** million, representing a *% growth compared to ****[***]. The years following **** saw a decline in production, although, according to CSIL, Italy reached *th place among the world leaders in interior design, after China, the United States ...

Distribution

Business to Business (***)

Production and manufacturing are managed by a different company, which then sells the finished product to distributors.

The most popular small furniture and appliance retailers are:

- GDOs (***)

- Super/hypermarkets

The two chains combined have a share of around *.*%. [***]

Business to Consumer (***)

Production, manufacturing and distribution are ...

ANALYSE DE L'OFFRE

Kitchen utensils: coffee machines are the driving force behind sales

On the supply side, the kitchen utensil ecosystem can be integrated into both the small furniture and household appliance markets.

Source: ****

Out of a total expenditure of about **** euros in the last ** months of ****, large furniture predominates, partly because of the higher investment they require, followed by small furniture (***).

According to ...

Price variation in the small electrical household appliances segment

Source: ****

The small electrical appliances segment includes household appliances, kitchen appliances and personal care appliances.

A breakdown by segment shows that, although kitchen appliances (***) are predominant in terms of volume, their value is strongly influenced by price decreases, which have therefore affected the overall turnover of the sub-segment - the most ...

Artificial intelligence

The phenomenon of artificial intelligence in decoration and furniture is gradually spreading to the entire industry.

The global smart home market was valued at about $** billion in ****, with extremely promising growth of about **% between **** and ****. [***]

The evolution of this world may shape the performance and future prospects of many industries, including ...

RÈGLEMENTATION

General regulations concerning kitchen utensils

Importing utensils

European Regulation No. ***/**** aims to control imports of polyamide and melamine cookware from China and Hong Kong, which amounts to controlling the import of plastic cutlery.

The competent authorities:

Check the documents of all batches and physically check **% of the batches Have set requirements for the release of organic ...

POSITIONNEMENT DES ACTEURS

Segmentation

  • De’Longhi
  • Groupe SEB
  • Termozeta
  • Philips
  • Maisons du monde
  • Zara Home
  • Kasanova
  • Coincasa
  • IKEA
  • Leroy Merlin
  • Amazon

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in 40 pages
Method
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Analysts

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Data

  • Databases
  • Press
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Method

  • Synthetic structure
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu L.

Associate Consultant

Mathieu L.

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Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise F.

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise F.

Héloise F. logo 1 Héloise F. logo 2
Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil O.

Emil O.

Anna O.

Anna O.

Gabriel S.

Gabriel S.