Summary of our market study

Since 2020, the global kitchen utensils market has been experiencing moderate growth, with an estimated average annual growth rate of 4% for the 2019-2023 period, reflecting a market valuation of approximately 5.6 billion US dollars in 2018 according to Technavio Research. However, trends vary between developed and developing nations, with the former focusing on ergonomics and environmental awareness, and the latter driven by rising incomes and culinary preferences, such as the shift towards gas-fired appliances in India and China, contributing to Asia-Pacific's dominant market share of 40%. In the UK, the market has appeared stable, despite a negative average annual growth between 2015 and 2018 of -6%. The market for table and kitchen utensils in the UK was approximately €1.16 billion in 2018, based on Eurostat data. The UK is a net importer of kitchen utensils, primarily from China, which accounts for 56.9% of imports, while exports are significantly lower, creating a trade coverage rate of 32.6%. Consumer behaviors such as a decrease in culinary practice among Millennials, who show less interest in cooking, have prompted the market to explore new growth avenues, including cooking classes and diversification of offerings. Concurrently, the prevalence of food delivery apps like Just Eat, Uber Eats, and Deliveroo suggest a preference for Food-Away-From-Home, impacting utensil sales. The market is moderately concentrated with a few key players like De'Longhi and Group SEB leading. Online sales channels are gaining traction, outpacing department store sales. Innovation continues in the form of ergonomic designs and specialized tools; however, changing trends, such as an increased focus on eco-friendly and customizably designed utensils, reflect the evolving demands of consumers. Regulatory frameworks, such as the European Regulation No 284/2011, REACH, and specific standards for materials in contact with food, guide the market by setting safety and environmental standards. Additionally, trends such as cooking workshops may offset the declining interest in home cooking to a certain extent..The UK Market for Kitchen Utensils: A Demographic Shift and Growing Opportunities The UK kitchen utensils market operates within a broader spectrum of household equipment and does witness modest growth, with particular trends shaping the demand. While culinary habits serve as a principal determinant, British Millennials are veering away from cooking at home, which poses challenges to the market's traditional foundations. Nevertheless, new avenues for growth are being explored through cooking courses and offer diversification to rekindle interest in home meal preparation. When we dissect the UK demographic's cooking preferences, a notable division appears based on gender—women cook more frequently at home than men, with around 71% of women cooking at least once a day compared to only 42% of men. The population aged between 50 to 64 represents the group most actively engaged in cooking activities. The current market conditions reflect a significant shift towards convenience, with a large portion of the younger generation opting to dine out or utilize food delivery services. As external dining becomes more prevalent, the demand for kitchen utensils naturally diminishes among this demographic. Food delivery apps such as Just Eat, Uber Eats, and Deliveroo further cement this trend by providing alternative dining options. However, the burgeoning interest in vegetarian and vegan diets might just be the catalyst needed to encourage a return to home cooking, potentially leading to a resurgence in the kitchen utensils market. Moreover, there is a conception that kitchen workshops and cooking classes might serve as a moderating force in curbing the disinterest in cooking. These workshops offer a valuable opportunity for participants to cultivate their cooking skills, potentially invigorating the market as more individuals seek out kitchen utensils for home use. An intriguing aspect of the UK market is the import-export dynamics, where the UK significantly relies on imports, predominantly from China, while a much smaller portion constitutes exports—hinting at a net importer status. This reliance emphasizes the fact that although kitchen utensils are diversifying in terms of design and functionality, there remains a dependency on external sources for supply. Regulatory aspects in the UK also shape the market; import controls, material standards, and environmental regulations guide what products can be sold. In this landscape, innovation in design and the incorporation of new materials such as silicone are important factors in attracting consumers. While the higher-end segment introduces sophisticated tools adapted from professional settings to lure quality-minded customers, the myriad of essential kitchen items sustains a market that thrives on variety and consumer choice. As the demand in the UK experiences a revolution influenced by changing lifestyles, environmental consciousness.### Prominent Players Shaping the Kitchen Utensils Landscape In the diverse and vibrant kitchen utensils market, a number of key players each contribute a unique flavor to the industry, ensuring that consumers are spoilt for choice when it comes to equipping their kitchens. These companies, with their varied product offerings and market strategies, cater to a wide range of preferences, pushing the boundaries of innovation and design in kitchenware. #### Major Household Equipment Manufacturers These behemoths in the world of kitchenware offer a wide array of appliances and utensils that promise to enhance the cooking experience. De'Longhi, a brand renowned for its coffee machines, also presents a line of kitchen accessories that align with its sophisticated, Italian aesthetic. Another giant, Groupe SEB, which is known for its broad portfolio that includes renowned brands like Tefal and All-Clad, caters to everything from non-stick cookware to kitchen gadgets. Bosch, a name synonymous with reliable household appliances, extends its German engineering expertise to kitchen utensils, offering precision and quality. Hamilton Beach, best known for its blenders and mixers, also brings to the table a range of handy kitchen tools that appeal to both the home cook and the professional chef. #### Specialized Manufacturers and Distributors These players, while not as large as the household name brands, provide a specialized touch to the market. Kitchen Craft exemplifies this with its extensive collection that offers something for every culinary task, from baking to food preservation. ProCook is a brand that has carved a niche for itself with professional-grade cookware that’s accessible to the home cook. The House UK brand, though specifics are not provided, likely adds to the market with its unique offerings. Similarly, Lakeland is a household name in the UK known for its innovative kitchen gadgets and baking essentials, supporting both the adventurous and traditional cook. #### Boutique Stores with a Focus on Craftsmanship In contrast to mass-market retailers, boutique stores like David Mellor and Summerill & Bishop bring a curated, artisanal approach to kitchenware. These shops are destinations for those who appreciate craftsmanship, offering aesthetically pleasing and high-quality utensils that become conversation pieces in the kitchen. #### Generalist Retailers with a Wide Reach Wayfair, an e-commerce giant, operates an online marketplace that brings a world of kitchen utensils to the consumer’s fingertips, boasting an unparalleled range of choices. Sainsbury's, a supermarket chain, not only provides groceries but also offers a selection of kitchen

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Summary and extracts

1 Market summary

1.1 Definition and scope of the study

The kitchen utensils market is a sub-segment of the household equipment market. These are used in the preparation of food, to cook food (stove), to keep it (plastic boxes) or to handle it (spatulas). Small electronic utensils will be discussed but are not at the heart of the study. The entire market, therefore, consists of various items that differ in size and use.

Kitchen utensils can be complementary accessories, the use of which sometimes depends on subjective factors such as the importance given to meals at home.

Most of the utensils sold in the United Kingdom today are imported from China. However, the decline in culinary practice, particularly among the country's Millenials, challenges the foundations of the market. It must, therefore, find new sources of growth, such as cooking courses or offer diversification.

1.2 Moderate growth in the global market

The world market for kitchen utensils is estimated at *.* billion in **** with an estimated average annual growth rate of *% for the ****-**** period. [***]

The world market for kitchen utensils, ****-****, billion US dollars

Source: ****

The significant growth of the kitchen utensils market is not the same in terms of nature, according ...

1.3 The UK market has been stable for several years

It is possible to estimate the size of the national market using the value of domestic production, imports and exports made available by the Eurostat database via the following formula: market size = production (***). On the other hand, the NACE nomenclature used is too broad - it includes kitchen and table utensils ...

1.4 Exchanges of utensils with the United Kingdom

The two graphs below represent imports and exports of cooking utensils by product type between **** and ****. While exports fell slightly by *.*% over the period, imports increased by *.*%.

However, the United Kingdom remains a kitchen utensils net importer, dependent from the outside world, with imports reaching *.** billion euros in **** while exports represent ...

1.5 Summary table of the request

2 Demand analysis

2.1 Culinary habits in the United Kingdom

In order to profile potential customers of kitchen utensils, it is possible to profile people who cook in the United Kingdom.

Culinary habits by gender, United Kingdom, ****, %

By category: Male/Female

By order: depends on the week, never, less than once a week, * to * times a week, * to * times a week, ...

2.2 The place of catering in the United Kingdom

Catering is particularly important in the United Kingdom as **.* £ is spent each week, on average, on Food-Away-From-Home, i. e **.*% of the average weekly expenditure.

Despite increased spending since the early ****s, the proportion spent on meals away from home decreased between **** and ****, before increasing again since then.

Share of food expenses ...

2.3 Millenials cook less and less

One trend is particularly relevant to young people: the trend to cook less and less. About a quarter of them say they are not interested in learning how to cook although **% of the Millenials are happy to cook. [***]

This lack of knowledge is reflected on the one hand in increased consumption ...

2.4 Cooking workshops are expanding in the United Kingdom

However, another trend could counter the British disinterest in cooking, albeit marginally. It is kitchen workshops, which allow participants to learn how to cook some recipes.

This could help to limit the loss of current cooking knowledge in the United Kingdom. [***]

These courses can be found on travel sites like Trip ...

3 Market structure

3.1 A relatively concentrated market

The Euromonitor data used in this section cover small kitchen appliances. These brands are generally specialized in kitchen items. A few companies, such as Spectrum Brands Holding or the SEB Group, control several brands.

Market share of companies for kitchen appliances, United Kingdom, ****, %

Source: ****

3.2 Online distribution is gaining ground

There are no data on kitchen utensils' distribution, but it is possible to give an overview by using the data for a related market: small kitchen appliances.

A large proportion of small kitchen appliances are still sold in physical stores, including department and specialised stores. However, sales on the Internet have ...

4 Analysis of the offer

4.1 Overview of traditional kitchen utensils

The number of kitchen items is important and is growing very quickly with new tools from the simplest to the most elaborate ones. This market having globally reached maturity, kitchenware manufacturers regularly innovate with new specialized tools for certain types of preparation, food or, in another segment, robots and other more ...

4.2 More original and professional utensils

More and more original utensils

British people now want to have utensils with an original design. The use of silicone on utensils becomes frequent, replacing the traditional one-piece plastic, which until then had been the norm. [***]

Manufacturers also bet on the multiplication of utensils by attributing them a very particular ...

5 Rules and regulations

5. General regulations concerning kitchen utensils

Importing utensils

European Regulation No ***/**** aims to control imports of polyamide and melamine cookware from China and Hong Kong, which means to control the import of plastic cutlery.

The competent authorities:

Control documents of all batches and physically check **% of the batches; Have set requirements for the release of organic compounds, ...

6 Positioning of the actors

6. Positioning of the actors

  • SEB UK
  • Bosch UK
  • Hamilton Beach
  • Kitchen Craft
  • ProCook
  • House UK
  • Lakeland
  • David Mellor
  • Summerill & Bishop
  • Wayfair
  • Sainsbury
  • Tesco
  • DeLonghi

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

SEB UK
Bosch UK
Hamilton Beach
Kitchen Craft
ProCook
House UK
Lakeland
David Mellor
Summerill & Bishop
Wayfair
Sainsbury
Tesco

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the kitchen utensils market | UK

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