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Summary and extracts

1 Market summary

1.1 Definition and scope of study

The market for kitchen utensils includes all the mobile accessories necessary to prepare a meal, including all the necessary accessories cookware set but also the small appliances of the kitchen. This study therefore excludes large kitchen appliances, such as ovens or gas stoves.

In Spain, sales of small cooking appliances have increased in sales volume in 2018, maintaining the positive trend already observed during the 2013-2018 period. Nevertheless, growth was slower than in 2017, due to the slowdown the growth of coffee machines. Overall, sales of small cooking appliances have been boosted by consumers' increasing adoption of healthy habits and investment in appliances that help them prepare healthy meals at home.

In addition, manufacturers have accelerated the customization by offering a wide range of products, with different types of equipment to meet the specific needs of consumers, which has made increase the average unit price . Over the forecast period, the customization of small cooking appliances is expected to reach its peak, with value sales growing faster than volume sales.

However, volume performance should be compromised by the already high penetration of small cooking appliances and in particular hard pod coffee machines, which are the main category in terms of volume and value.


List of charts presented in this market study

  • Market size for cookware
  • Volume de ventes de petits ustensiles de cuisines
  • Chiffre d'affaires de la coutellerie et des articles en lien avec la préparation des aliments (code 2571)
  • Balance commerciale d'ustensiles de cuisine
  • Principales destinations des exportations d'ustensiles de cuisine
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Latest news

A good Franco-German recipe from Thermomix - 28/12/2023
  • In the Eure-et-Loir village of Cloyes-les-Trois-Rivières, the Vorwerk factory has been manufacturing Thermomix, the famous food processor, for fifty years
  • The first Thermomix came out of the Cloyes factory in 1971. It now produces between 5,000 and 8,000 every day.
  • More than a million units produced every year.
  • Sales for Vorwerk's Thermomix division rise from 1.26 billion euros in 2019 to 1.72 billion in 2022.
  • Number of independent sales advisors: 93,000 worldwide, including 10,000 in France
  • Vorwerk family group: sales of 3.2 billion euros in 2022.
  • 9,300 employees, including 1,100 in France.
  • Thermomix is sold in 60 countries

El Corte Inglés exceeds 1 billion euros in profit by 2022 - 18/04/2023

  • Increase in operating profit between 2021-2022 and 2022-2023: 20%.
  • Net profit excluding extraordinary events for the 2019-2020 financial year: 310 million euros.
  • Approximate total net profit for fiscal year 2022-2023: 1 billion euros.
Vorwerk launches new services and accessories - 28/09/2022
  • 2021 Vorwerk sales €3.4 billion, more than half of which in Europe and €272 million in France
  • Thermomix price increased by €40 this summer
  • Made in Eure-et-Loir, Thermomix continues to claim to be made in France
  • A second plant is under construction in the Eure-et-Loir region.
Vorwerk to open second plant in France - 18/07/2022
  • Investment of 57 million euros 74 people to be recruited
  • Thermomix manufacturer to invest 57 million euros in a second plant in Donnemain-Saint-Mamès, Eure-et-Loir, France
  • Vorwerk also operates seven stores in France
  • 2021: sales of 3.4 billion euros
A second Thermomix robot production plant in France for Germany's Vorwerk - 11/07/2022
  • The purchase price for the Donnemain-Saint-Mamès plant, near Châteaudun, amounts to over 57 million euros
  • By 2021, Thermomix sales had risen by 7.1% to 1.7 billion euros, or half the German manufacturer's sales of 3.4 billion euros
  • The robot is distributed by a global network of 11,000 advisors
Second Thermomix plant to open in Eure-et-Loir - 11/07/2022
  • The company employs around 2,000 people in France and 11,000 independent sales advisors
  • 57 million euros will be invested in the site, which will employ 74 people
  • In 2021, Vorwerk posted record sales of 3.4 billion euros, driven in particular by sales of its food processor manufactured in France at the Cloyes-sur-le-Loir site

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Seb Iberica
Edesa Industrial
Philips Espagne
Spectrum Brands Espagna
Vorwerk Thermomix
El Corte Inglés
Ikea Espagne

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the kitchen utensils market | Spain

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