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MARKET SUMMARY

1.1 Definition and scope of study

The market for kitchen utensils includes all the mobile accessories necessary to prepare a meal, including all the necessary accessories cookware set but also the small appliances of the kitchen. This study therefore excludes large kitchen appliances, such as ovens or gas stoves.

In Spain, sales of small cooking appliances have increased in sales volume in 2018, maintaining the positive trend already observed during the 2013-2018 period. Nevertheless, growth was slower than in 2017, due to the slowdown the growth of coffee machines. Overall, sales of small cooking appliances have been boosted by consumers' increasing adoption of healthy habits and investment in appliances that help them prepare healthy meals at home.

In addition, manufacturers have accelerated the customization by offering a wide range of products, with different types of equipment to meet the specific needs of consumers, which has made increase the average unit price . Over the forecast period, the customization of small cooking appliances is expected to reach its peak, with value sales growing faster than volume sales.

However, volume performance should be compromised by the already high penetration of small cooking appliances and in particular hard pod coffee machines, which are the main category in terms of volume and value.

 

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu L.

Associate Consultant

Mathieu L.

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Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise F.

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise F.

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil O.

Emil O.

Anna O.

Anna O.

Gabriel S.

Gabriel S.