The tableware market - Spain
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Study Overview
The tableware market includes a wide variety of products, including :
Kitchen utensils (knives, cutlery, utensils, plates, glasses, etc.), Table decoration and table linen, Small electrical appliances.
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Tableware production in Spain has suffered from the end of quotas from China and the opening up of the market that followed in the 2000s. Hardly was competition with China sustainable in the long run, especially considering that tableware products are mainly low-cost products. Consequently, the end of quotas eventually led to numerous bankruptcies. However, this phenomenon came to an end in 2015 thanks to a gradual upturn in Spanish sales, both in the domestic and export markets. The ceramics sector has demonstrated its competitiveness, as Spain has ranked constantly in the top 2 among exporting countries, whether they were first or second depending on the year, neck and neck with Italy. The Valencia region in particular stands out for its dynamism. Spanish companies operate in all three market segments: premium, intermediate, and volume, with widely varying margins: the average EBITDA of the first group is over 27%.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Definition and presentation
- 1.2 Un marché mondial bien orienté
- 1.3 Un marché national en difficulté
- 1.4 Le commerce extérieur espagnol
2. Demand analysis
- 2.1 Une demande cyclique
- 2.2 Les dépenses des Espagnols
- 2.3 La demande tirée par la clientèle professionnelle
3. Market structure
- 3.1 La fabrication de vaisselle
- 3.2 La production espagnole
- 3.3 L'essor de l'e-commerce
- 3.4 La difficulté du marché : exemple de l'ancien leader Duralex
4. Offer analysis
- 4.1 Typologie des matériaux
- 4.2 Typologie des prix
- 4.3 Tendance de l'offre : de la vaisselle écologique
5. Regulations
- 5.1 Réglementation
The tableware market - Spain
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