Content of the study:
The small appliance market - Italy

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MARKET OVERVIEW

1.1 Definition and presentation

Household appliances refer to all electrical appliances intended for household use. The home appliance market is divided into two sub-segments: large appliances (washing machines, dishwashers, refrigerators, etc.) and small appliances. In this study, we will focus on the latter and thus on the following sub-segments:

-Floor care appliances: Vacuum cleaners and steam cleaners.

-Laundry care appliances: ironing.

-Food preparation and cooking appliances: food processors and deep fryers.

-Breakfast appliances: kettle, coffee maker, toaster, and juicer.

-Hygiene, beauty and wellness appliances: shaving, hair removal and styling appliances.

Demand for small household appliances is strong worldwide, which is expected to lead to market growth of 8.45% per year until 2024, thanks to higher living standards especially in more developed countries and the relentless innovations being introduced in the market.

Like the global market, the Italian small household appliance market is also growing strongly in contrast to the trend in the large household appliance market. In particular, the products registering the highest sales volumes are vacuum cleaners, hair care products, products used for dental hygiene, coffee machines, and hair dryers. The only product to register a decrease in sales is the iron. Also contributing to these growth rates has been the spread of the Covid-19 pandemic, which, by entailing staying in homes for a large part of the Italian population, has stimulated many households to purchase small appliances with the aim of adapting household equipment to new lifestyles.

In particular, there is a growing trend among the population to prefer high quality household appliances, compared to the past where Italians preferred products of average quality and more affordable prices.

DEMAND ANALYSIS

MARKET STRUCTURE

SUPPLY ANALYSIS

REGULATIONS

POSITIONING OF ACTORS

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Reviews (5)

Reviews (5)

The household linen market - France

Publicado en 31/05/2022 by Hokko

Very good study, complete with figures that helped me in my research

The furniture market - France

Publicado en 07/03/2022 by Olivier RICARD - Cosmmy

"Structured study with good macro and micro data. Also gives good focus and thinking to approach the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."

The interior design market - France

Publicado en 07/03/2022 by Olivier RICARD - Cosmmy

"Structured study with good macro and micro data. Also gives good focus and thinking to address the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."

The household linen market - France

Publicado en 10/01/2022 by Sebastien wolff

Complete and detailed study on the types of articles. Surprising to note that on a global level, articles made of synthetic and artificial fibers are increasing while those made of natural fibers are decreasing


Businesscoot Response:

Hello Sebastien, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The interior design market - France

Publicado en 03/12/2021 by Malcolm Vincent

Bonne vision d’un marché très éclaté et dépendant de la mode, tant sur les produits que sur la distribution


Businesscoot Response:

Merci Malcolm pour votre retour et la confiance accordée :)

Customer cases and references

Customer cases and references
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