Italian market
The smartphone accessories market in Italy
A smartphone is a phone that combines the functionality of a cell phone and a laptop computer in a single device. Smartphone accessories include a wide range of products designed for each type of smartphone and with the smartphone and with the purpose of giving aesthetic pleasure, protection, efficiency, increased performance, or other features. Among the many accessories, the following are some of the best known: tripods, mounts (vehicle, bicycle), hands-free kits, headsets, helmets and watches, covers and various protectors. It can be said that the market is highly segmented for each type of customer need. Among these segments, headsets represent a really lucrative market. Accessories can be either "original" and thus produced by the same brand as the smartphone, or "compatible," produced by other private companies. The two markets are complementary, and while the original accessories market is oligopolistic, the compatible market is highly fragmented.
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A smartphone is a phone that combines the functionality of a cell phone and a laptop computer in a single device. Smartphone accessories include a wide range of products designed for each type of smartphone and with the smartphone and with the purpose of giving aesthetic pleasure, protection, efficiency, increased performance, or other features. Among the many accessories, the following are some of the best known: tripods, mounts (vehicle, bicycle), hands-free kits, headsets, helmets and watches, covers and various protectors. It can be said that the market is highly segmented for each type of customer need. Among these segments, headsets represent a really lucrative market. Accessories can be either "original" and thus produced by the same brand as the smartphone, or "compatible," produced by other private companies. The two markets are complementary, and while the original accessories market is oligopolistic, the compatible market is highly fragmented.
From 2022 to 2030, the smartphone accessories market is expected to grow at a CAGR of 4.3 % to reach $413 billion in 2030.
The Italian smartphone market, and thus also the market for smartphone accessories, is divided among a few players such as Apple, Samsung and Huawei etc. Each Smartphone, even of the same brand, varies in terms of size and compatible items; as the Smartphone market is constantly evolving and different models come out every year, the accessories market is also constantly renewing itself. In Italy, the most purchased smartphone accessories are covers to protect the smartphone from accidental bumps, earphones, screen protectors, and speakers. For accessories, there have been several trends in previous years that now seem completely outdated, such as the selfie stick.
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