The smartphone accessories market in United States

A smartphone is a phone that combines the functions of a mobile phone and a laptop on a device. Smartphone accessories include the range of products that are complementary and compatible with smartphones in terms of aesthetics, protection, efficiency, performance enhancement or additional functions.

Among these accessories, some of the most common are:

Covers and protections

Tripods, holders (car, bike), hands-free kits

Headphones, headsets, watches

Globally, the smartphone accessory market is booming, driven by the innovation of new products. The items which are in the highest demand are related to connectivity, such as wireless headphones to listen to music. Indeed, the change in customer preference to listen to music on mobile devices instead of traditional platforms continues to be a catalysator for growth in this market. It has been estimated that the three largest product segments by 2026 will be (in descending order): headphones, chargers, and screen guards.

In the wake of Apple and the iPhone frenzy in the Western World, other manufacturers such as Samsung and Sony are developing increasingly demanding ranges of accessories, with a growing trend towards customization and design. On top of this, we cover key global players such as Panasonic, Bose, Energizer etc.

The US market for smartphones is mature; in 2020 the US had close to 220 million users (around 67% of the population). Although this is one of the largest numbers globally in aggregate terms, the penetration rate in% is lower than in what can be found in many countries. Hence, there is still room for growth as more consumers become more dependent on connectivity. Consequently, this will boost the sales of accessories. Moreover, smartphone accessories are growing as consumers look to enhance their current device instead of purchasing a new phone. Headphones are driving market growth.

A large number of players contribute to a relatively fragmented market in the US, which is characterized by intense competition and product innovation. Screen protectors are by far the most purchase product, followed by chargers.