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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 06/10/2023
Summary and extracts
1 Market overview
1.1 Definition and scope of study
A sofa is defined as a backrest sofa with arms, where several people can sit. In the nomenclature found on the Internet, sofas, in the narrow sense, are included in a broader category, that of "upholstered sofas" which includes seats, benches, fixed sofas, convertibles, ottomans, relaxers, corner sofas and meridians. This category of "upholstered" is itself a segment of the upholstered home furniture category. In this study, we will study the market for "upholstered" products in their generality, firstly because sofas represent the most important part of this market in terms of sales and secondly because the difference between a sofa in the strict sense and another type of upholstery is relatively unclear.
In 2019, the global sofa market was worth about $27 billion and is expected to reach a value of over $32 billion, thus growing at a CAGR of 3.55%.
The Italian sofa market has modest growth prospects. In terms of geographical distribution, the regions with the highest sales volumes are those in the North-East, followed by those in the Centre and North-West, and finally those in the South.
Price remains one of the most influential factors in consumer choice in this market and for this reason, large companies such as IKEA and Poltronesofà, conceived as particularly advantageous in terms of quality/price ratio, still maintain a strong leadership position in the market, being appreciated by a large part of the Italian population. Another motivation that drives the population to prefer these big brands is the financing possibilities that they grant, such as the possibility of payment in installments.
One of the most promising and active segments as far as online sales are concerned is furniture, in particular with reference to the category of handcrafted upholstered furniture. This demonstrates the growing interest of the Italian population for unique and particular manufacturing solutions due to the greater accuracy and quality that is recognized to them.
List of charts
- Croissance du marché mondial
- Mercato dei divani
- Imprese attive sotto il Codice Ateco 31.09.3 "Fabbricazione di poltrone e divani"
- Addetti nelle imprese attive sotto il Codice Ateco 31.09.3 "Fabbricazione di poltrone e divani"
- Forma giuridica imprese attive sotto il Codice Ateco 31.09.3 "Fabbricazione di poltrone e divani"
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Latest news
IKEA RETURNS TO MILAN DESIGN WEEK - 25/03/2024
- **Event Date**: April 15 - 21
- **Theme**: '1st', explores people's first experiences in setting up home.
- **Location**: The Visconti Pavilion on Via Tortona, Milan
- **Activity**: Space display including a store and newsstand, sale of limited edition products, presentation of the magazine 'Catalogue!!!' in collaboration with Dazed and Ikea.
- **Special products**: 'Catalogue!!!', a magazine with archival pieces from the early 2000s.
- **Restaurant**: Swedish restaurant with special 'Hotdog Extravaganza' menu.
- **Entertainment**: Evening concerts with artists such as Burro Studio, Akeem, Ciao Italian Disco, Threes Production, and Slipmode.
- **Collaborations**: Istituto Marangoni Milano - The School of Design for creative projects on the first house, support to The Glitch Camp of IED with donation of sleeping kits.
Mondo Convenienza: a new agreement with trade unions - 11/03/2024
- Date of the agreement between Mondo Convenienza and the National Association of Integrated Services (ANSI): January 17.
- Effective date of the agreement: March 1.
- Application of the contract from the CCNL Logistics, Freight and Shipping to contractors working for Mondo Convenienza.
Company data:
- Presence of more than two million Mondo Convenienza customers.
- Mondo Convenienza's turnover: over one billion euros.
- Mondo Convenienza also operates in Spain.
- Market share of Mondo Convenienza in the retail sector in Italy: 46%.
- Total market share of Mondo Convenienza: above 13%.
- Increase in sales compared to the pre-pandemic period, due in part to increased presence in remote sales channels.
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