The flower and florist market - Italy
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Study Overview
The florist's job is to make floral creations, and it requires a great deal of knowledge of botany and horticulture. In fact, a florist is a craftsman who specializes in selling flowers and making floral arrangements. For this study, we will consider the demand for two types of products that affect all florists:
Cut flowers: we will include bouquets in this category. Ornamental plants: these are plants that are not intended for either agriculture or forestry, and are used almost exclusively to beautify a space
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Also, in terms of market players, a distinction must be made:
The horticulturist or wholesaler who cuts the flowers and then sells them to the various networks of outlets that distribute them to the end customer (individuals or professionals); The specialty store chains; and Independent stores and florists; Large-scale retail leaders (including supermarkets and hypermarkets).
The size of the cut flower market is expected to grow from $36,835.42 million in 2022 to $53,191.13 million in 2030. The plants grown vary according to climate, culture, and local wealth levels. Most plants are grown specifically for this purpose under field or greenhouse conditions. The five main types of cut flowers available are rose, carnation, lily, chrysanthemum and gerbera. In Italy this market is registered under Ateco code 47.76.10, which identifies the retail trade in flowers and plants. The national market is highly fractionated, with a large prevalence of small local operators with fewer than 5 employees. In addition, recent years have seen the growth of online-only operators, such as Bloovery and Colvin, which pose a strong threat to traditional market players.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market Overview
- 1.1 Definition and scope of the study
- 1.2 The global market
- 1.3 The Italian market
- 1.4 Imports and exports
2. Demand analysis
- 2.1 Demand characteristics
- 2.2 Demand drivers
- 2.3 Geographical distribution of demand
- 2.4 New trends in demand
3. Market structure
- 3.1 Market structure and dynamics
- 3.2 Value Chain
- 3.3 Main wholesalers and florists
4. Supply analysis
- 4.1 Type of the offer
- 4.2 Prices
- 4.3 Colvin: the e-commerce of flowers
5. Regulations
- 5.1 Rules and regulations
The flower and florist market - Italy
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