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MARKET OVERVIEW

1.1 Definition and scope of study

A candle is a lighting device consisting of a wick wrapped in wax. Its purpose has transformed over time and today candles have essentially a dual function: aesthetic and decorative, both generating a source of light and emitting an odor. The candle market is seeing the emergence of electric candles but also digital candles in favor of traditional historical candles. However, there are other types of candles such birthday candles, cartridge candles, etc..

The ease of purchase and the availability of different types of candles through multiple distribution channels is encouraging more and more people to buy these products. Decoration stores are seeing the growth of supermarkets and hypermarkets, which benefit from reduced prices and varied offers that attract more and more buyers.

Europe, whose candle market is expected to grow by more than 6% per year in the coming years, is the dominant geographical region in the world candle market, ahead of the American and Asian markets. The UE production side has experienced similar growth trends, rising by 11% in 2018 value compared to 2013, with Italy accounting for more than 10% of total production. In the national territory, though a real transformation has taken place, with the progressive move away from traditional production in favor of a greater focus on design.

A multiplicity of actors has in fact emerged to surf this wave of innovation, alongside the old traditional “chandleries”, which are progressively adapting their product lines to the different needs of consumers. Although the traditional market is highly concentrated, the new players are holding their own, especially thanks to the different target user: Millennials.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu L.

Associate Consultant

Mathieu L.

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Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise F.

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise F.

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil O.

Emil O.

Anna O.

Anna O.

Gabriel S.

Gabriel S.