The candle market - Italy

The global candle market has exhibited significant growth in recent years, with a market value of approximately $8.33 billion in 2023 and a projected compound annual growth rate (CAGR) of 2.7 percent from 2024 to 2030, anticipated to reach $10.03 billion by 2032. This upward trend is driven by an increased focus on personal well-being, mindfulness practices, and the desire for enhancing air quality and personalizing living spaces for a cozy ambiance. Social media trends have also contributed to the rise in candle popularity, particularly as symbolic items of relaxation and decor. The candle industry has adjusted to technological advancements with innovations like Candle Touch, blending historic functionalities with modern tech.

On the Italian front, the candle market saw a striking 84.3 percent increase from 2011 to 2022 in production sold, with the trend supported by international trade, where exports grew by 49.3 percent from 2018 to 2022, surpassing the import growth of 33 percent during the same period and reflecting a strong domestic production capacity. Demand is influenced by therapeutic uses such as aromatherapy, home care, and religious settings, predicted to grow at a CAGR of 12.4 percent through 2030. The geographical distribution of demand within Italy is highest in regions like Basilicata and Veneto.

Evolving Trends and Influencing Factors in the Candle Market

In the ever-changing landscape of the Italian candle market, there has been significant growth in recent years, underpinned by multiple demand determinants that shape consumer behavior. Seasonal spikes in demand are evident, with particular interest around the winter holidays, as evidenced by Google Trends data indicating a substantial increase in candle-related searches during the November-December period. This highlights candles' popularity as ideal gifts for occasions and holidays. Beyond seasonal trends, the candle market has seen a surge driven by their use in medical, therapeutic, religious, and personal care contexts, leveraging their effectiveness in inducing relaxation and improved air quality in living spaces.

The aromatherapy market, intrinsically linked to this sector, was valued at between $2 and $2.5 billion in 2023 and is expected to grow substantially in the coming years. Scented candles play a vital role in this growth, with their demand increasingly tied to the therapeutic and relaxation benefits they offer. The home care industry is another significant contributor, with the global market valued at over $100 billion in 2023 and forecasted to grow further. Scented candles have found their niche despite the proliferation of digital and electric candles; they remain sought after for their ability to create inviting atmospheres and add a sense of warmth and personal touch to home décor.

Moreover, there's an observable influence of social media trends that propagate candles as elements of well-being and self-care, alongside the traditional functions they hold. This trend is noted for its contribution to the market boost, with social networks playing an integral role. As the Italian candle market evolves with the times, it displays a remarkable ability to adapt and cater to a wide set of preferences and applications, maintaining its relevance and significance in both traditional and modern-day contexts.

Pioneering Artisans and Innovators: Key Players in the Italian Candle Market

Italy's rich tradition of craftsmanship and design excellence is embodied in its vibrant candle industry, where historical roots intertwine with contemporary innovation. The market is home to a diverse array of businesses, from time-honored artisanal workshops to modern enterprises that have mastered the art of candle-making. Here is an insight into some of the main players who have illuminated the path of the Italian candle market with their unique blends of artistry and ingenuity.

• Lac Waxworks Cereria L.A.C. has illuminated the candle-making scene since 1973, specializing in the production of decorative and ornamental candles. Over the years, the company has forged a name for itself not just in the European market, but also across the ocean in the United States, thanks to its focus on creating hand-decorated artistic candles of indisputable quality. The company operates from a cutting-edge facility equipped to cater to large-scale distributors and individual customers alike, with a wide array of prestigious products that undergo rigorous quality checks.
• Cereria Ronca With roots stretching back to 1855, Cereria Ronca's heritage is deeply intertwined with the production of lighting and ecclesiastical candles. Today, the company has expanded its repertoire to include an eclectic mix of products such as citronella candles and decorative candles for diverse applications, ranging from festive occasions to home care. Based in Trento, Italy, Cereria Ronca is committed to crafting high-quality candles with certified raw materials, while also producing alcohol solution stick room diffusers, marrying tradition with modern aromatic experiences.
• Nappi Carlo Cereria Having begun its journey in 1948, Nappi Carlo Cereria s.r.l. continues to expand and innovate within its 15,000-square-meter facility, equipped with state-of-the-art machinery. The company specializes in an extensive range of candles, including citronella torches, tealights, and scented candles for various settings. A point of pride for the company is its eco-friendly firelighters, marketed under the brand Fiammelle, showcasing its devotion to ecologically sustainable solutions for modern consumers.
• Cereria S. Alessandro Cereria S. Alessandro, established in 1997 by Livio Cortinovis, started with a noble goal: to serve the wax needs of parishes in the Diocese of Bergamo.

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 08/02/2024

Summary and extracts

List of charts

• The size of the candle market
• Production of candles
• Consumption of candles
• Per capita consumption of candles
• Sold production of candles
• Imports and exports of candles
• Main countries of origin of imports
• Main destinations of candle exports
• Consumer use of candles
• Size of the aromatherapy market
• Growth in the decoration market
• Size of the Italian furniture market
• Interest of the search for the term "candle
• Advent calendar surprises