Content of the study:
The candle market - United States

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MARKET OVERVIEW

1.1 Definition and presentation

The candle is a light fixture composed of a wick wrapped in wax which is intended to decorate accomodation by generating a light source or to deodorize a room. The market can be segmented by candle type: besides traditional candles, the candle market is witnessing the emergence of electric spark plugs. However, there are other types of candles such as tea lights, birthday candles, cartridge candles, etc. The market can also be segmented depending on the raw material used to form the base of the candle: beeswax, stearin, paraffin wax, canola wax, palm wax, etc.

Consumers are buying more and more candles for home decoration, stress reduction and relaxation through aromatherapy. Moreover, the increasing disposable incomes and changing lifestyles of consumers have enabled them to spend more money on candles with better shapes and exotic aroma, which is also boosting this global market. [globenewswire]

The US candle market has contracted over the last years due to external competition which has pressured prices. Candle sales in the US are highly cyclical; 35% of sales occur during Christmas/holidays. [candles] Moreover, fragrance remains the most important attribute for US consumers.

The distribution of candles occur in specialized decoration stores which are seeing the growth of supermarkets and hypermarkets, which are benefiting from reduced prices and varied offers that are attracting more and more buyers, while the e-commerce has also contributed to the increase in candle sales. The market is fragmented, and include players such as California Exotic Novelties, PandG, LELO, Reckitt Benckiser, Gellite Gel Candles, Himalayan Trading Post, Bath and Body Works and TATINE.

1.2 Global market

According to a study conducted by Zion Market Research, the global candle market was valued at US$ **.** billion in ****. It is expected to grow at a CAGR of *.*% between **** and ****. 

Candles Market Size World, ****-****, US$ billion Source: ****

The fastest growing market during the period is expected to be Asia, which ...

1.3 The US market

In ****, the candle industry was valued at ​$*.** billion​ and was projected to grow to ​$*.** billion​ by ****, with a CAGR of *.**%. With various candles available on the market, from major suppliers to independent creators, candle market trends have shown no signs of slowing down.

Candle market value USA, ****-****, billlions of dollars Source: ...

1.4 Import and Export

The data regarding the imports and exports of candles in the USA are taken from the UN Comtrade website, using the HS Code ****** "Candles, tapers and the like". 

The imports of candles are growing by   in * years, from a value of *** millions to over a billion value worth. On the contrary, ...

1.5 Covid impact

The pandemic caused a double effect on the candle market. 

On one side, as people were forced to stay home, the pandemic had a positive impact on the sector. Americans wanted to create a more cozy atmosphere at home due to the long time spent there. Candles have become especially popular ...

DEMAND ANALYSIS

2.1 Occasion

There are different kinds of candles that are used in different situations. Despite the lack of statistical data, it is possible to draw up a typology of supply according to these different demands

The supply is thus segmented into candles used for birthdays, candles intended as gifts, candles whose main function ...

2.2 Special celebration

DIWALI

 Also called the Festival of Lights, Diwali is Hinduism’s biggest holiday, drawing in huge crowds of happy revelers every fall. It is the celebration of the triumph of light over darkness and of good over evil. On the third night of the five-day celebration, participants dress to the ...

2.3 Consumer preferences

According to the National Candle Association (***), Americans the most popular types of candles are container and jar candles and they are mainly bought by women, **% of the custumers. 

Candle industry research indicates that the most important factors affecting candle sales are scent, color, cost and shape. Fragrance is by far the ...

MARKET STRUCTURE

3.1 Production chain

Candles are all composed of the same raw materials, in different proportions (***) make it possible to give the melting candle a pleasant odor. These must have a flash point higher than ** degrees.

3.2 Candle manufacturing

There are **** candles candle Manufacturing Businesses in the US in ****, this number has increased by *.*% between **** and **** but it has decreased by -*.*% from **** and -**.*% from ****. 

Number of candles manufacturing USA, ****-****, units Source: ****

California (***) are the States with the most number of Candle Manufacturing businesses in the US.

States ...

3.3 Distribution

Candles are distributed mainly :

Speciality or gift shops Department and home décor stores; mass merchandisers (***)

The number of gift shops in the U.S. has been decreased since ****, going from ***** stores to ***** in ****, - **.*%. The stores are located mainly in California (***).

Number of Gift Shops & Card Stores in the US USA, ...

ANALYSIS OF THE OFFER

4.1 Types of candles and techniques

There are two main families of candles.

First of all, scented candles allow to introduce a subdued atmosphere in a space while giving it a particular smell. They are often broken down into three levels. The surface level is composed of the first aromas to be felt when the candle is ...

4.2 Prices

The price of candles depends on multiple factors such as  their function, if they smell or not, if they are for decor with particular shapes or just for lighting use, if they are from a famous brand, if they are industrial or artesanal made etc...

According to the National Candles Association ...

REGULATIONS

5.1 Regulation

There are multiple rules to follow for the production of candles in the USA:

** CFR Part ****.** – Banned Hazardous Substances

The Federal Hazardous Substances Act (***) lists candles made with metal-cored wicks, and metal-cored candlewicks, as two of the products might be banned due to them having a component that is considered ...

POSITIONING OF THE PLAYERS

6.1 Segmentation

  • Target
  • Walmart
  • Yankee Candles
  • Boy Smells
  • Jo Malone
  • Newbell Brands
  • SC Johnson & SOns
  • Empire Candle & Co
  • The White Company

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  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
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Method

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Data
Analysts 1 sector analyzed
in 40 pages
Method
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Analysts

  • Top Universities
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Data

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Method

  • Synthetic structure
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Reviews (4)

Reviews (4)

The candle market - France

Publicado en 05/10/2022 by Inès Duffort

Excellente étude, bien sourcée et structurée. Cela m'a beaucoup aidée dans ma recherche.


Businesscoot Response:

Merci Inès pour votre retour! Nous sommes heureux d'avoir été à la hauteur de vos attentes.

The candle market - Italy

Publicado en 10/06/2022 by Sara Ciao

i haven't finished yet the reading the study but yet it seems clear so far

The candle market - France

Publicado en 31/05/2022 by ANTONELLA BERNARD - CAFE

A thorough documented and clear analysis.

The candle market - France

Publicado en 10/03/2022 by Justine Ponard

"Clear and synthetic It matches what I expected."

Customer cases and references

Customer cases and references
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BFM Business

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Boston Consulting Group

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Marie Guibart
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Kea Partners

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Elaine, Durand
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Crédit Agricole, Information & Veille

Elaine, Durand

Philippe Dilasser
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Initiative & Finance

Philippe Dilasser

Anne Baudry
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Metro

Anne Baudry

Amaury Wernert
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Kroll (Duff & Phelps)

Amaury Wernert

Smart Leaders Interview
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B-Smart

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