Summary of our market study

The global baby stroller market has been experiencing significant growth and transformation. With a projected valuation of USD 5.3 billion by 2032 and a 6.4% CAGR over 2023-2032, there's an active response to consumer demands for improved functionality and customization. The US market exhibits steady growth and is expected to achieve approximately USD 692.2 million by 2025. Key product trends include lightweight strollers, which are gaining traction due to their convenience and are estimated to reach around USD 263.7 million by 2025. Birth rates in the US, after a period of decline, increased by 1% from 2020 to 2021. This shift influences demand for strollers across various age groups, impacting market dynamics. The collaborative consumption trend is reshaping retail, with platforms for second-hand sales and rentals emerging as significant players supporting sustainable and cost-effective parenting choices. Technological integration into stroller designs and user-friendly features such as one-hand folding mechanisms are innovatively addressing modern parental needs. Notable players in the specialized stroller market include Bugaboo and Evenflo, with turnovers of USD 253 million and USD 145 million in 2021, respectively. In foreign trade, US imports surged from USD 246.67 million in 2020 to USD 468.46 million in 2022, demonstrating robust domestic demand amidst a competitive international landscape..Title: Nurturing Dynamics in the US Baby Stroller Market: Trends and Figures The US baby stroller market has been cultivating a significant landscape, characterized by a growing demand for versatile and innovative childcare mobility solutions. With projected substantial growth and an anticipated valuation of between $650 and $700 million by 2025, the market dynamics reflect an increasing preference for technical improvements and multi-functional design adaptations. The impetus for this demand surge can be rooted in rising birth rates and an amplified focus on the importance of maintaining an active lifestyle post-parenthood. The stroller product types garnering substantial attention include lightweight strollers, which held a market worth between $170 and $180 million in 2018, and are forecasted to reach between $260 and $270 million by 2025. Moreover, standard and jogging strollers have also witnessed robust market values, denoting the diverse consumer needs. The market's segmentation emphasizes the popularity and necessity of strollers across various child age groups—from newborns up to children four years old—showcasing the broad spectrum of functionality required by parents as their children grow. The collective value of key players in specialized retail for strollers falls in a range between $500 million and $600 million, advocating the richness and competitiveness within the sector. On the flip side, the foreign trade of baby strollers in the United States indicates a lively exchange in the global market. The data from 2018 to 2022 presents fluctuations, with export values hovering around $30 million in earlier years and witnessing an upturn to approximately $35 million recently, while import values exhibit a remarkable jump from about $250 million to over $450 million. These statistics portray an intricate fabric of demand, innovation, and global trade, shaping a robust and evolving US baby stroller market. Manufacturers, retailers, and consumers alike navigate a market that is adapting to sustainability trends, technological integration, and a keen focus on safety and convenience as it grows, thriving on the diverse requirements of American families..### Key Contenders Shaping the US Baby Stroller Market In the bustling arena of the US baby stroller market, a handful of trailblazing manufacturers stand out for their commitment to quality, innovation, and meeting the varied needs of modern parents. Each of these companies bolsters the competitive edge of the market through their unique product offerings and brand strength. Let’s take a closer look at the influential players steering the baby stroller industry forward. **1. Baby Jogger**: True to its name, Baby Jogger has etched a legacy with its fitness-centric stroller designs. The company, born out of a desire to create strollers that can keep up with active parents, is best known for its original three-wheeled stroller that revolutionized baby mobility. Their groundbreaking designs like the City Mini and City Select strollers blend agility, utility, and comfort, making them a go-to choice for parents navigating the urban landscape. **2. Graco**: An emblem of trust and reliability, Graco's dawn in the realm of baby products dates back decades. With its roots expanding into various childcare products, Graco has established itself as a household name. Their stroller line is praised for the seamless integration of durability and accessibility, offering a breadth of options to suit any budget without compromising on quality. **3. UPPAbaby**: The avant-garde approach of UPPAbaby in stroller design has earned it a substantial following among discerning parents. Known for their upscale looks and multifunctional features, UPPAbaby's strollers, including the Vista and Cruz models, are lauded for their sleek construction and adaptability, accommodating families as they grow. **4. Bugaboo**: As an architect of premium strollers, Bugaboo stands out for its cutting-edge design and customizability. With an eye for elegance and a commitment to performance, Bugaboo continues to captivate style-conscious parents. Their strollers not only cater to the comfort of the child but also echo a statement of sophistication for the parent pushing the handlebar. **5. Britax**: With a steadfast focus on safety, Britax has carved a niche for itself as a guardian in the stroller market. Their engineering prowess is evident in features such as robust safety harnesses and car seat compatibility, ensuring that parents can travel with peace of mind. Britax's dedication to delivering secure travel solutions for infants and toddlers has solidified its reputation among safety-conscious consumers. These bastions of the baby stroller market demonstrate the diversity

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1 Market summary

1.1 Definition of the US baby stroller market

The US baby stroller market is characterized by the widespread use of these essential childcare devices, designed to quickly and conveniently transport infants and small children. Commonly referred to as prams, baby strollers offer parents and caregivers a practical solution for ensuring the safe mobility of their young ones. The worldwide baby stroller market is poised for substantial growth, projected to achieve a market valuation of USD 5.3 billion by the year 2032. [thebrainyinsights]

The demand for baby strollers is underpinned by factors contributing to their popularity and market growth. One of the driving forces is the continual technical improvement of infant care products. With a focus on enhancing functionality and customization to align with the diverse needs of parents, these improvements have fueled a substantial demand for modern baby strollers. Multi-functional features have become a significant element in boosting the appeal of strollers, offering parents versatile solutions that adapt to various scenarios.

Rising birth rates further expand the market in emerging countries, creating a growing demand for reliable and safe baby transportation solutions. Safety concerns regarding child transportation have led to increased adoption of baby strollers as parents seek secure and practical ways to move their children.

Baby strollers are not limited to specific contexts; they serve various purposes. Their usage ranges from transporting babies in vehicles to facilitating comfortable outings for walking, shopping, and strolls. The convenience and cost-effectiveness of strollers contribute to their adoption, as they provide a reliable means of child transportation in various settings. According to Market Watch, the market can be segmented by age as the strollers can be adapted to children aged 0 to 1 year old, 1 to 2.5 years old and 2.5 to 4 years old.

As the desire for hassle-free travel transcends generations, the demand for simple and painless baby travel solutions has risen. This demand has led parents to opt for additional seats for their infants during car travel, further driving the market's growth. Additionally, consumers' increasing use of proms (baby strollers) has played a pivotal role in adopting baby strollers.

Manufacturers' response to evolving demands has introduced innovative products to the market. Multi-functional convertible strollers featuring adaptive designs and versatile functionalities have garnered attention and appeal among parents seeking versatile solutions.

1.2 The Global market

The worldwide baby stroller market is poised for substantial growth, projected to achieve a market valuation of USD *.* billion by the year ****. This anticipated expansion is attributed to a steady compound annual growth rate (***) of *.*% over the forecast period spanning from **** to ****. Such promising prospects signify a dynamic market landscape that ...

1.3 The US market

The baby stroller market in the United States has experienced steady growth over the years, reflecting parents' evolving needs and preferences for convenient and versatile baby transportation solutions. In ****, the market was valued at a substantial ***.* million U.S. dollars. However, this figure is projected to see further upward momentum, reaching ...

1.4 Foreign Trade

US trade values

The foreign trade of baby strollers in the United States presents a dynamic landscape that reflects both the global demand for these essential childcare products and the country's position as a significant player in international trade. The evolution of the total value of baby stroller imports and exports ...

2 Demand analysis

2.1 Trends in Birth Rates and Demographics

The birth rate in the United States has undergone notable changes over the past decade, reflecting shifting demographics and societal dynamics. The provisional number of births for the United States in **** was *,***,***, up *% from **** and the first increase in the number of births since ****. As we examine the birth rate data ...

2.2 Parenting Trends in the US

The landscape of parenthood in the United States has undergone significant shifts in recent years, which in turn has influenced the dynamics of the baby stroller market. As mothers' roles and experiences evolve, so do their preferences and requirements when it comes to baby strollers.

Changing Age of First-Time Mothers:

The ...

2.3 Consumer Preferences and Buying Behavior

Understanding consumer preferences and buying behavior is crucial for manufacturers and retailers in the competitive baby stroller market. Parents and caregivers have unique needs, concerns, and priorities when selecting a stroller for their little ones. Analyzing these preferences provides valuable insights into the factors that influence purchasing decisions and shape the ...

2.4 Amazon's Bestselling Baby Strollers: Top Picks in the US Market

Explore the latest trends in baby strollers with our curated selection of Amazon's best sellers. This table presents a range of top-rated brands and models, complete with prices and product images, offering a comprehensive overview of the most popular choices among parents for their little ones.

Source: ****

2.5 Lifestyle and Urbanization: Shaping Stroller Preferences in the US

The dynamic urban landscape of the United States has given rise to a distinct set of preferences regarding baby strollers. Urbanization has transformed the way parents approach daily life, and this transformation is vividly reflected in their choices of strollers. As families embrace the fast-paced, convenience-driven, and socially vibrant aspects of ...

2.6 The Growing Relevance of Second-Hand Baby Strollers in the Market

As the landscape of consumer behavior evolves in the United States, the rise of recommerce is rapidly gaining traction. This shift is underpinned by a growing consciousness about sustainability and a desire for responsible expenditure. Families are redefining their shopping habits, with an increasing preference for preloved items over brand-new purchases. ...

3 Market structure

3.1 Value Chain of the Baby Stroller Sector: From Raw Materials to Consumer Hands

The production and distribution of baby strollers in the US involve a dynamic value chain, with various stages contributing to the final product that parents trust for their little ones. Raw materials like metals, plastics, and fabrics are carefully chosen for durability and comfort. Skilled manufacturers assemble the strollers, ensuring precision ...

3.2 Production and distribution

The production of baby strollers in the United States is marked by notable companies such as Baby Jogger, Graco, UPPAbaby, Bugaboo, and Britax, among others.

For instance, Baby Jogger, founded in the US, gained popularity with their innovative designs catering to active parents. Their products, such as the City Mini and ...

3.3 Role of Specialized Baby Stores

The retail landscape is undergoing a profound shift, with traditional retail chains facing substantial challenges posed by the rise of collaborative consumption. This transformation is particularly impacting the market for baby strollers, which represent a significant investment and have longer lifespans than their use period.

The collaborative market in the United ...

4 Analysis of the offer

4.1 Stroller Types and Categories

Product Segmentation: The spectrum of stroller offerings encompasses a wide range of categories, each meticulously designed to fulfill unique parenting scenarios. The product segmentation encompasses:

Lightweight Strollers: Agile and compact, they offer effortless mobility for urban dwellers and those who crave ease of transport. Jogging Strollers: Engineered for active lifestyles, these ...

4.2 Competitive Pricing Strategies

Stroller pricing spans a spectrum, catering to various budgets and needs. Different price ranges often align with distinct sets of features and functionalities, creating segments that appeal to specific consumer preferences.Pricing Strategies

Impact of Pricing on Consumer Behavior and Brand Loyalty:

Pricing significantly influences consumer behavior and perception of brand ...

4.3 Features and Innovations in Stroller Designs

In an age marked by technological leaps and evolving lifestyles, the world of baby strollers has seen remarkable transformations. Stroller manufacturers are no longer content with merely providing a mode of transportation; they are actively shaping the way parents interact with their children while on the move. This section delves into ...

5 Rules and regulations

5.1 Safety Standards: Ensuring Child Well-Being in Baby Strollers

When it comes to the safety of products designed for infants and children, the United States has stringent legislations in place to ensure their well-being. Baby strollers, essential tools for parents on the go, are subject to specific safety standards that have been carefully crafted to mitigate risks and create a ...

5.2 Juvenile Products Manufacturers Association (JPMA) Certification

Ensuring the safety and well-being of infants and children is paramount in the design and manufacturing of juvenile products, including baby strollers. In the dynamic landscape of the baby stroller industry, one organization stands out as a beacon of safety assurance and consumer trust—the Juvenile Products Manufacturers Association (***). Through its ...

6 Positioning of the actors

6.1 Segmentation

  • UPPAbaby
  • Bugaboo
  • Graco
  • Britax
  • Evenflo
  • Chicco
  • Joovy
  • Delta Children
  • Maxi-Cosi
  • Buybuy BABY

List of charts presented in this market study

  • Market size baby stroller market
  • Size of the US baby stroller market
  • Size of the baby stroller market in the United States by product type
  • Birth rate in the US
  • Number of children in the US by age group
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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Delta Children
Buybuy BABY

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