Content of the study:
The stroller market - United States

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1.1 Definition of the US baby stroller market

The US baby stroller market is characterized by the widespread use of these essential childcare devices, designed to quickly and conveniently transport infants and small children. Commonly referred to as prams, baby strollers offer parents and caregivers a practical solution for ensuring the safe mobility of their young ones. The worldwide baby stroller market is poised for substantial growth, projected to achieve a market valuation of USD 5.3 billion by the year 2032. [thebrainyinsights]

The demand for baby strollers is underpinned by factors contributing to their popularity and market growth. One of the driving forces is the continual technical improvement of infant care products. With a focus on enhancing functionality and customization to align with the diverse needs of parents, these improvements have fueled a substantial demand for modern baby strollers. Multi-functional features have become a significant element in boosting the appeal of strollers, offering parents versatile solutions that adapt to various scenarios.

Rising birth rates further expand the market in emerging countries, creating a growing demand for reliable and safe baby transportation solutions. Safety concerns regarding child transportation have led to increased adoption of baby strollers as parents seek secure and practical ways to move their children.

Baby strollers are not limited to specific contexts; they serve various purposes. Their usage ranges from transporting babies in vehicles to facilitating comfortable outings for walking, shopping, and strolls. The convenience and cost-effectiveness of strollers contribute to their adoption, as they provide a reliable means of child transportation in various settings. According to Market Watch, the market can be segmented by age as the strollers can be adapted to children aged 0 to 1 year old, 1 to 2.5 years old and 2.5 to 4 years old.

As the desire for hassle-free travel transcends generations, the demand for simple and painless baby travel solutions has risen. This demand has led parents to opt for additional seats for their infants during car travel, further driving the market's growth. Additionally, consumers' increasing use of proms (baby strollers) has played a pivotal role in adopting baby strollers.

Manufacturers' response to evolving demands has introduced innovative products to the market. Multi-functional convertible strollers featuring adaptive designs and versatile functionalities have garnered attention and appeal among parents seeking versatile solutions.

1.2 The Global market

The worldwide baby stroller market is poised for substantial growth, projected to achieve a market valuation of USD *.* billion by the year ****. This anticipated expansion is attributed to a steady compound annual growth rate (***) of *.*% over the forecast period spanning from **** to ****. Such promising prospects signify a dynamic market landscape that ...

1.3 The US market

The baby stroller market in the United States has experienced steady growth over the years, reflecting parents' evolving needs and preferences for convenient and versatile baby transportation solutions. In ****, the market was valued at a substantial ***.* million U.S. dollars. However, this figure is projected to see further upward momentum, reaching ...

1.4 Foreign Trade

US trade values

The foreign trade of baby strollers in the United States presents a dynamic landscape that reflects both the global demand for these essential childcare products and the country's position as a significant player in international trade. The evolution of the total value of baby stroller imports and exports ...


2.1 Trends in Birth Rates and Demographics

The birth rate in the United States has undergone notable changes over the past decade, reflecting shifting demographics and societal dynamics. The provisional number of births for the United States in **** was *,***,***, up *% from **** and the first increase in the number of births since ****. As we examine the birth rate data ...

2.2 Parenting Trends in the US

The landscape of parenthood in the United States has undergone significant shifts in recent years, which in turn has influenced the dynamics of the baby stroller market. As mothers' roles and experiences evolve, so do their preferences and requirements when it comes to baby strollers.

Changing Age of First-Time Mothers:

The ...

2.3 Consumer Preferences and Buying Behavior

Understanding consumer preferences and buying behavior is crucial for manufacturers and retailers in the competitive baby stroller market. Parents and caregivers have unique needs, concerns, and priorities when selecting a stroller for their little ones. Analyzing these preferences provides valuable insights into the factors that influence purchasing decisions and shape the ...

2.4 Amazon's Bestselling Baby Strollers: Top Picks in the US Market

Explore the latest trends in baby strollers with our curated selection of Amazon's best sellers. This table presents a range of top-rated brands and models, complete with prices and product images, offering a comprehensive overview of the most popular choices among parents for their little ones.

Source: ****

2.5 Lifestyle and Urbanization: Shaping Stroller Preferences in the US

The dynamic urban landscape of the United States has given rise to a distinct set of preferences regarding baby strollers. Urbanization has transformed the way parents approach daily life, and this transformation is vividly reflected in their choices of strollers. As families embrace the fast-paced, convenience-driven, and socially vibrant aspects of ...

2.6 The Growing Relevance of Second-Hand Baby Strollers in the Market

As the landscape of consumer behavior evolves in the United States, the rise of recommerce is rapidly gaining traction. This shift is underpinned by a growing consciousness about sustainability and a desire for responsible expenditure. Families are redefining their shopping habits, with an increasing preference for preloved items over brand-new purchases. ...


3.1 Value Chain of the Baby Stroller Sector: From Raw Materials to Consumer Hands

The production and distribution of baby strollers in the US involve a dynamic value chain, with various stages contributing to the final product that parents trust for their little ones. Raw materials like metals, plastics, and fabrics are carefully chosen for durability and comfort. Skilled manufacturers assemble the strollers, ensuring precision ...

3.2 Production and distribution

The production of baby strollers in the United States is marked by notable companies such as Baby Jogger, Graco, UPPAbaby, Bugaboo, and Britax, among others.

For instance, Baby Jogger, founded in the US, gained popularity with their innovative designs catering to active parents. Their products, such as the City Mini and ...

3.3 Role of Specialized Baby Stores

The retail landscape is undergoing a profound shift, with traditional retail chains facing substantial challenges posed by the rise of collaborative consumption. This transformation is particularly impacting the market for baby strollers, which represent a significant investment and have longer lifespans than their use period.

The collaborative market in the United ...


4.1 Stroller Types and Categories

Product Segmentation: The spectrum of stroller offerings encompasses a wide range of categories, each meticulously designed to fulfill unique parenting scenarios. The product segmentation encompasses:

Lightweight Strollers: Agile and compact, they offer effortless mobility for urban dwellers and those who crave ease of transport. Jogging Strollers: Engineered for active lifestyles, these ...

4.2 Competitive Pricing Strategies

Stroller pricing spans a spectrum, catering to various budgets and needs. Different price ranges often align with distinct sets of features and functionalities, creating segments that appeal to specific consumer preferences.Pricing Strategies

Impact of Pricing on Consumer Behavior and Brand Loyalty:

Pricing significantly influences consumer behavior and perception of brand ...

4.3 Features and Innovations in Stroller Designs

In an age marked by technological leaps and evolving lifestyles, the world of baby strollers has seen remarkable transformations. Stroller manufacturers are no longer content with merely providing a mode of transportation; they are actively shaping the way parents interact with their children while on the move. This section delves into ...


5.1 Safety Standards: Ensuring Child Well-Being in Baby Strollers

When it comes to the safety of products designed for infants and children, the United States has stringent legislations in place to ensure their well-being. Baby strollers, essential tools for parents on the go, are subject to specific safety standards that have been carefully crafted to mitigate risks and create a ...

5.2 Juvenile Products Manufacturers Association (JPMA) Certification

Ensuring the safety and well-being of infants and children is paramount in the design and manufacturing of juvenile products, including baby strollers. In the dynamic landscape of the baby stroller industry, one organization stands out as a beacon of safety assurance and consumer trust—the Juvenile Products Manufacturers Association (***). Through its ...


6.1 Segmentation

  • UPPAbaby
  • Bugaboo
  • Graco
  • Britax
  • Evenflo
  • Chicco
  • Joovy
  • Delta Children
  • Maxi-Cosi
  • Buybuy BABY

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The household linen market - France

Publicado en 31/05/2022 by Hokko

Very good study, complete with figures that helped me in my research

The furniture market - France

Publicado en 07/03/2022 by Olivier RICARD - Cosmmy

"Structured study with good macro and micro data. Also gives good focus and thinking to approach the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."

The interior design market - France

Publicado en 07/03/2022 by Olivier RICARD - Cosmmy

"Structured study with good macro and micro data. Also gives good focus and thinking to address the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."

The household linen market - France

Publicado en 10/01/2022 by Sebastien wolff

Complete and detailed study on the types of articles. Surprising to note that on a global level, articles made of synthetic and artificial fibers are increasing while those made of natural fibers are decreasing

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The interior design market - France

Publicado en 03/12/2021 by Malcolm Vincent

Bonne vision d’un marché très éclaté et dépendant de la mode, tant sur les produits que sur la distribution

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