The children's shoe market - France
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Study Overview
The children's footwear market in France has been growing steadily since 2017, although volume sales have been falling steadily in recent years. In terms of volume, almost 207 million pairs were purchased in 2023. The wear and tear of children's shoes and the annual change in size justify the dynamic market based on frequent shoe renewal, making children the biggest consumers of footwear. There are 3 distinct periods in French shoe manufacturing:
1980s: before wage harmonization in the European Union, manufacturers turned to Italy and Spain to manage their production; Early 1990s: manufacturers relocated south (Maghreb) or to Eastern Europe; Late 1990s: the rush to Asia. China and India become the world's leading shoe producers.
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The major Western brands of children's footwear, including French brands, continue to produce within the European Union, claiming "made in France" as a guarantee of quality and an effective sales and marketing argument. Another trend in children's footwear is eco-responsibility. More and more brands are turning to sustainable, environmentally-friendly practices in the design of their footwear. This translates into the use of recycled, organic or eco-friendly materials, as well as more eco-friendly production processes, as is the case for Kickers, a historic brand of leather shoes for children, which is turning to vegetable-tanned, anti-allergenic leather. [Conseil national du cuir] Since the beginning of 2024, footwear sales have fallen overall compared with the same period last year, due to inflation-induced consumer trade-offs. In the second quarter of 2024, sales of children's shoes were down 5.2% on the same period last year.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Definition and scope of the study
- 1.2 Global and European markets
- 1.3 The French market starts to grow
- 1.4 France's foreign trade
2. Demand analysis
- 2.1 Children are the biggest consumers of shoes
- 2.2 Demand drivers
- 2.3 France's declining birth rate slows down the market
- 2.4 The second-hand market
3. Market structure
- 3.1 France, Europe's fourth-largest footwear producer
- 3.2 A sector focused on production
- 3.3 Shoe manufacturing techniques
- 3.4 A low concentration of distribution
4. Offer analysis
- 4.1 The different types of children's shoes
- 4.2 Rising producer and consumer prices
- 4.3 Children's shoe trends
- 4.4 Developing the second-hand offer
The children's shoe market - France
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