Content of the study:MARKET OVERVIEW
1.1 Definition and scope of the study
The children's shoe market has been growing strongly since 2017 in France, although sales volumes have continued to decline in recent years. Wear and tear on children's shoes and the annual change in sizes justify the dynamism of the market based on the frequent renewal of shoes, making children the biggest consumers of shoes.
We can distinguish 3 periods in French shoe manufacturing :
- 1980s: Before the harmonization of wages in the European Union, manufacturers looked to Italy and Spain to manage their production;
- At the beginning of the 1990s: manufacturers relocated to the South (Maghreb) or to Eastern countries;
- Late 1990s: the rush to Asia. China and India become the world's leading shoe producers.
The major Western brands of children's footwear, including French brands, continue to produce within the European Union and are claiming "made in France" The quality of the product is a guarantee of quality, as an effective sales and marketing argument.
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
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Reviews (5)
The costume jewelry market - France
Publicado en 07/11/2022 by Philippe PETROU - MYTIKAS
Très bien fait.
Businesscoot Response:
Merci Philippe pour votre retour et pour la confiance accordée. :)
The children's clothing market - France
Publicado en 29/10/2022 by Amina Mellal
J'adore vos études, je les trouve très complète et toutes les sources sont toujours citées.
Businesscoot Response:
Merci infiniment Amina pour votre retour ainsi que la confiance accordée.
The men's ready-to-wear market - France
Publicado en 29/10/2022 by Client Anonyme
Très complet!
Businesscoot Response:
Merci pour votre retour et la confiance accordée. :)
The baby clothing market - France
Publicado en 07/09/2022 by Dan
I found this study to be very complete yet concise. It gives the main trends of the market and does not limit itself to "basic" figures such as sales figures, but also deals with pricing strategies and trends according to the positioning of the players. It's a study that has really served me well and that deals with marketing, the regulatory side, the offer, the competition and the pricing. Bravo!
Businesscoot Response:
Thank you Dan !
The sportswear market - France
Publicado en 08/08/2022 by Domaine Saint Roch - Domaine Saint Roch
Operational
Customer cases and references
