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Household equipment

The stroller market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

The stroller market is structured around two main types of player:manufacturers and distributors.Some manufacturers specialize exclusively in strollers, while others integrate this equipment into a wider range of childcare products. Distribution takes place via a variety of channels:specialized retailers, supermarkets and e-commerce platforms,all of which play a key role in making products available to consumers and professionals (crèches, nursery assistants). on a global scale, the sector is experiencingsustained growthdriven by rising birth rates in certain regions, notablynorth America and Asia-Pacific,as well as increased demand for innovativemultifunctional and innovative models.Manufacturers are also investing in connected solutions and upgradeable strollers to meet consumer expectations. In France, despite acontinuing decline in the birth ratewith a decline of2.18% between 2023 and 2024,the market remains dynamic thanks to several factors:

The rise of e-commerce,which favors a more diversified offer and increased competition. Product innovation,which responds to new expectations in terms of practicality and ergonomics. Integration of environmental criteriawith growing demand for eco-responsible strollers.

Market players are adapting to these developments by offering more compact, modular models incorporating advanced features such as intelligent braking and comfort sensors. As a result, the industry is movingand greater awareness of ecological issues,in line with current consumer trends.

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Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Market definition
- 1.2 The global market grows over the decade
- 1.3 The domestic market holds up against the odds
- 1.4 France imports more than it exports
2. Demand analysis
- 2.1 Birth rate and demographic impact
- 2.2 Growth in the second-hand market
- 2.3 French stroller production less affected than small childcare products
- 2.4 Favourite brands in childcare
3. Market structure
- 3.1 Market value chain
- 3.2 A limited number of manufacturers in France
- 3.3 Distribution
- 3.4 French manufacturers have fewer and fewer physical outlets
4. Offer analysis
- 4.1 Stroller types
- 4.2 Main players
- 4.3 Trends and innovation
- 4.4 Strategy and price trends
- 4.5 Cybex case study
5. Regulations
- 5.1 Regulations