The stroller market - Italy

The global stroller market has experienced a compound annual growth rate of 5.7 percent, and by 2031, it is expected to reach $3.4 billion. Europe leads in market revenue, attributable to improved product quality and demand for multipurpose strollers, while the Asia Pacific region is poised for rapid growth driven by population size and increased disposable incomes in countries like China and India. In Italy, despite a recent decline in birth rates, the stroller market remains substantial with a focus on specialized e-commerce and product comparison platforms.

The Italian stroller market, which represents 72.4% of the total value sales in the BabyCare market, saw a significant price increase in 2022, with an average rise of 11.3 percent for baby food, 13.6 percent for diapers, and 30.4 percent for strollers. Electric strollers are shaping the future, catering to parents with automated features fit for varying terrains, and modular designs comprised of lightweight, durable materials. The COVID-19 pandemic altered the market dynamics through changes in consumption patterns, an increase in online sales due to physical store closures, and an emphasis on safety and hygiene, ultimately compelling the industry to adapt to the evolving consumer needs.

Italian Stroller Market: Navigating Through a Declining Birthrate and Evolving Consumer Preferences

As we delve into the Italian stroller market, it's clear that the country is navigating a complex landscape shaped by a declining birth rate and changing parental needs. The stroller segment, which holds a significant portion of the BabyCare market, is directly influenced by demographic trends. Italy has been experiencing a steady decrease in the birth rate; the number accounted for in the recent year points to less than 400 thousand births, positioning around 390 thousand. This contraction sets a challenging backdrop for the primary market of strollers, directly correlating the demand for strollers to the number of births. Despite the demographic dip, the stroller market's resilience is buttressed by a burgeoning secondary market, especially in the realm of e-commerce and product comparison platforms.

The Italian industry is not without its champions; brands like Brevi, Cam, Chicco, Foppapedretti, Inglesina, Momon, and Peg-Perego lead the national stage. These established names are complimented by new market entrants that focus on innovation, such as electric strollers that cater to parents dealing with slopes, and modular strollers crafted from materials that promise durability and lighter weight. The shift towards electric mobility and sustainable solutions is evident in the types of strollers gaining popularity. Consumers are not only seeking traditional strollers but also those that offer enhanced functionality, such as strollers that can charge smartphones or those that highlight an environmental-friendly message. The transition to a 'greener' and tech-savvy market is further illustrated by the advent of strollers that convert from bicycle seats to carriers, emphasizing the Italian market's inclination towards versatile and sustainable options. Financially, the Italian stroller market is valued considerably, with estimates situating it around between 25 and 30 million euros.

This value stands as a testament to the market's enduring relevance, even as it faces demographic challenges. This aligns with a similar trend observed on a global scale, where the baby strollers and carriages market presents a positive outlook, with growth projections leading towards approximately 3.4 billion dollars by 2031. However, a sobering reality confronts the Italian stroller industry. As new parents grapple with economic pressures, there's been a sharp increase in prices for key baby items. Strollers, in particular, have seen a price hike of over 30 percent, marking a significant surge that could influence purchasing behaviors and the overall demand. In summary.

Leading Lights in the Italian Stroller Marketplace: A Rundown of Major Brands

The Italian stroller market, though impacted by a national decline in the birth rate, remains vibrant with a few key players who have carved a significant presence in the industry. These companies stand out for their innovation, legacy, and commitment to catering for the needs of families with infants and young children. Let's delve into the details of these distinguished companies that are steering the stroller market.

• Peg Perego S.p.A. - Dominating with Italian Flair Peg Perego stands tall as a titan in the Italian stroller market. With the highest share, this company combines Italian sophistication and innovation to create strollers that are appreciated not just locally but globally. Known for their stylish design, functionality, and durable performance, Peg Perego's products are a staple for parents seeking quality and reliability for their little ones.
• L'Inglesina Baby S.p.A. - Synonymous with Comfort and Class A close second in market share, L'Inglesina Baby is recognized for its elegant strollers that exude comfort and class. With a rich tradition that dates back to 1963, this brand has mastered the art of blending style with practicality, offering strollers that promise cozy rides for babies and toddlers, wrapped in luxurious designs.
• Dorel Italia S.p.A. - Global Presence, Local Touch Though Dorel stands third in terms of market share in Italy, Dorel Italia S.p.A. is part of a global powerhouse known for its broad range of juvenile products, including strollers. The company's commitment to safety, design, and innovation ensures their strollers meet the diverse needs of contemporary families.
• APM S.r.l. - Compact and Progressive With a focus on compact and convenient design, APM S.r.l. continues to make strides in the stroller market. They cater to the modern, on-the-go families with their space-saving, easy-to-handle strollers that do not compromise on safety or comfort.
• Tiriciclo S.r.l. - Niche and Noteworthy Although a relatively smaller player in the market, Tiriciclo S.r.l. has carved out its niche by offering specialized strollers that cater to parents looking for specific features or unique designs not commonly found in mainstream selections. 

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 27/11/2021

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