Content of the study:
The baby toy market - Italy

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MARKET OVERVIEW

1.1 Definition and scope of study

The baby’s toys market (0 to 2 years) is a segment of the infant products market.  The main toys in this market are construction toys, dolls and miniatures, vehicles and small musical toys. In particular, the market for baby products is dominated by the toys segment, followed by the layette segment and other baby services. In fact, the latter segments are more affected by the economic crisis, which has negatively impacted household consumption in this area.  

In 2019, the global market for baby’s toys was worth more than $6 billion and is expected to reach a value of more than $8 billion by 2026, growing at a CAGR of 3.33%. 

The Italian baby’s toy market, after a long period of decline, is now in a strong expansionary phase. The spread of the Covid-19 pandemic has been a driving factor in the growth of the market, having stimulated many parents to purchase toys for their babies, being forced to stay in their homes for extended periods of time. The types of toys most appreciated by the Italian population are construction toys and fluffy toys, followed by dolls. 

The market for baby’s toys has also been strongly influenced by the growing interest of the population in issues regarding environmental sustainability, leading many operators to produce and market toys with recycled materials: for example, fluffy toys produced with recycled plastic are becoming increasingly popular.

Moreover, thanks to the growing diffusion of digitization, many stores are moving towards digital commercialization through e-shops which, in most cases, complement physical stores. Moreover, in line with the growing trend of parents buying online, many retailers are starting to rely on third party platforms such as marketplaces or specialized online retailers.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (5)

The performing arts market - France

Publicado en 22/09/2022 by Anais Reteux

Etude généraliste mais très bien réalisée du marché du spectacle vivant dont on trouve assez peu d'analyse aussi complète.


Businesscoot Response:

Merci infiniment Anaïs pour votre retour. Nous sommes ravis d'avoir été à la hauteur de vos attentes!

The holiday rental market - France

Publicado en 26/04/2022 by MATTHIEU VANDERPERRE - ETS VANDERPERRE

I am very satisfied with the contents of the study which will come to enrich my file of request for financing for a project related to the seasonal hiring

The board game market - France

Publicado en 13/01/2022 by Nicolas Silvani - LudoTech

A good overview of the market that doesn't neglect new market developments and at an affordable price. I am interested in a more in-depth study of new trends and players.


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Hello Nicolas, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The board game market - France

Publicado en 15/12/2021 by Client anonyme - Ce client a souhaité rester anonyme

Very useful


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The board game market - France

Publicado en 14/12/2021 by Client Anonyme - Ce client a souhaité rester anonyme

Etude sérieuse avec de bonnes références.


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Merci pour votre retour et la confiance accordée :)