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MARKET OVERVIEW

1.1 Definition and scope of study

The children's furniture market includes a number of items that can be classified into three main categories:

  • Seating: cradle, bed, chairs, changing table, etc.
  • Storage: chest of drawers, wardrobes, toy storage, etc..
  • Safety and protection: children's boxes, stair gates, etc.

The global market for children's furniture is expected to continue to grow at a rate of 6% until 2027. Currently, Asia Pacific dominates the children's furniture market in terms of value and volume.

The growth of the market is sustained by the increase in spending that parents decide to allocate to their children and the expansion of the product offering that continues to evolve. In the foreground, we find the safety aspect, which is the main factor that parents consider when they have to buy a product.

In Italy, in recent years, the market has been thwarted by many factors, including the drop in the birth rate and the purchase of second-hand products, which together potentially constitute an obstacle to future growth. Nevertheless, market players continue to seek innovative solutions to neutralize these growth factors.

The Italian children's furniture market is a mature and diversified market, characterized by strong competition between specialist retailers and supermarkets. Specialists are facing increasingly fierce competition and the threat of the arrival of "pure players" who are beginning to stand out.

Brand loyalty remains strong and most parents say they prefer to purchase children's products directly in stores. This is in fact the most common distribution channel, although online sales are rapidly gaining ground and pose the biggest threat to traditional sales channels in the future.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.