Italian market
The children's footwear market in Italy
Babies begin to need shoes when they are about to walk, usually around the first year of life. Children's shoes should be soft and lightweight, but supportive to the foot. Also, it is best to avoid cheap, synthetic fabrics that make the foot sweat. it is best to use materials that are hypoallergenic and free of harmful substances, because you have to take into consideration that children might put the shoes in their mouths. The best material is leather. Today, more durable materials are becoming more popular in Italy.
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Babies begin to need shoes when they are about to walk, usually around the first year of life. Children's shoes should be soft and lightweight, but supportive to the foot. Also, it is best to avoid cheap, synthetic fabrics that make the foot sweat. it is best to use materials that are hypoallergenic and free of harmful substances, because you have to take into consideration that children might put the shoes in their mouths. The best material is leather. Today, more durable materials are becoming more popular in Italy.
There are 3 different periods for Italian shoe production:
1980s: before the harmonization of wages in the European Union, manufacturers mainly produced at home;
Early 1990s: manufacturers moved to the south (Maghreb) or to Eastern European countries;
Late 1990s: the rush to Asia. China and India become the world's leading shoe producers.
In Italy, 439,747 children were born in 2018 and 420,084 in 2019. Thus, there was a 4.7 percent decline in 2019, with an average of 1.27 children per woman. Italy in general has one of the lowest fertility rates in Europe.
However, "Made in Italy" remains a globally recognized brand for trusting and caring for the well-being of children's feet.
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