The children's footwear market - Italy
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Study Overview
Babies begin to need shoes when they are about to walk, usually around the first year of life. Children's shoes should be soft and lightweight, but supportive to the foot. Also, it is best to avoid cheap, synthetic fabrics that make the foot sweat. it is best to use materials that are hypoallergenic and free of harmful substances, because you have to take into consideration that children might put the shoes in their mouths. The best material is leather. Today, more durable materials are becoming more popular in Italy. There are 3 different periods for Italian shoe production:
1980s: before the harmonization of wages in the European Union, manufacturers mainly produced at home; Early 1990s: manufacturers moved to the south (Maghreb) or to Eastern European countries; Late 1990s: the rush to Asia. China and India become the world's leading shoe producers.
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In Italy, 439,747 children were born in 2018 and 420,084 in 2019. Thus, there was a 4.7 percent decline in 2019, with an average of 1.27 children per woman. Italy in general has one of the lowest fertility rates in Europe. However, "Made in Italy" remains a globally recognized brand for trusting and caring for the well-being of children's feet.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market Overview
- 1.1 Definition and scope of the study
- 1.2 The world and European market
- 1.3 A very strong production of footwear for all
- 1.4 The trade flows of footwear
2. Demand analysis
- 2.1 The habits of Italian households
- 2.2 The clientele of companies
- 2.3 Where Italian households buy
3. Market structure
- 3.1 Footwear manufacturing companies in the country
- 3.2 Employment in the sector
- 3.3 The dynamism of Italian companies
4. Supply analysis
- 4.1 The requirements of children's footwear
- 4.2 Average prices per pair
- 4.3 The most commonly used materials
5. Regulations
- 5.1 European regulation
The children's footwear market - Italy
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