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MARKET SUMMARY

1.1 Definition and presentation

The term 'footwear' refers to everything used to cover the foot and leg. Properly, the term 'footwear' refers to both the shoe and the sock. However, in common language, the term simply means the shoe. 

Footwear can be made of different materials such as leather, animal skin, fabric or fiber. Footwear can be made using different manufacturing techniques: some are more artisanal, others more industrial. 

The main types of footwear that we can distinguish are: 

·      Sneakers

·      Sandals

·      Heeled shoes

·      Boots

·      Safety shoes

Globally, the footwear market is clearly growing mainly because trends in the apparel industry tend to be more transitory and faster. The compound annual growth rate (CAGR) of the global footwear market between the years 2021-2027 is expected to be 5.88%.

As far as Italy is concerned, this is the leading footwear producing country in the European Union, the eighth country in terms of exports and the third country in terms of overall market turnover. The Italian footwear system is one of the fundamental pillars of the country's manufacturing sector, with 4,100 companies and 72,000 employees (2020 figures). 

Due to the pandemic, the footwear market, like the entire fashion sector, has seen a drop in consumption (-30% compared to 2019) and consequently a big loss in turnover. Despite these negative figures, the growth forecasts for the coming years are positive, thanks to the long Italian tradition of Made in Italy and the great numbers in terms of exports that have always distinguished the market.

Some of the biggest and most competitive companies on the Italian market, also known internationally, are: Gucci, Prada, Geox, Salvatore Ferragamo, Tod's and Dolce & Gabbana.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane Essadiq

EDHEC

Imane Essadiq

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.