1.1 Definition and presentation
The term footwear refers to anything that is used to cover the foot and leg. Properly, the term "footwear" refers to both the shoe and the sock. However, in common language this term simply means the shoe.
Footwear can be made of different materials such as leather, animal skin, fabric, or fiber. Footwear can have different manufacturing techniques: some more artisanal others more industrial.
The main types of footwear that we can distinguish are:
- Heeled shoes
- Accident prevention work shoes
Globally, the footwear market is clearly growing mainly due to the fact that trends in the apparel industry tend to be more transient and faster. The compound annual growth rate (CAGR) of the global footwear market between the years 2021-2027 is expected to be 5.88 percent
As for Italy, this is the leading footwear producing country in the European Union, the eighth country in terms of exports, and the third country in terms of overall market turnover. The Italian footwear system is one of the fundamental pillars of the country's manufacturing sector and has as many as 4,100 companies and 72,000 employees (2020 figures).
Due to the pandemic, the footwear market, like the entire fashion industry, has experienced a drop in consumption (-30 percent compared to 2019) and consequently a big loss in turnover. Despite this negative data, the growth forecast for the coming years is positive thanks to the long Italian tradition of Made in Italy and the large numbers in terms of exports that have always distinguished the market.
Some of the largest and most competitive companies in the Italian market, also known internationally, are: Gucci, Prada, Geox, Salvatore Ferragamo, Tod's and Dolce & Gabbana.
1.2 The world market is growing strongly
Evolution and forecast of footwear sales World, ****-****, billion dollars Source: ****
The graph above shows the evolution and forecast of footwear sales by value (***) over the period ****-****. The market is growing fairly steadily over the period.
The forecast shows a steady growth trend for footwear sales in the up to ...
1.3 A very strong domestic production
Italian footwear production has always been one of the most important in the world. As seen in the previous part (***), Italy is the **th largest footwear producer in the world, and consequently its turnover is very high.
In addition, what contributes significantly to high production is the name of Made in ...
1.4 Foreign trade driven by luxury
Italian footwear trade with the rest of the world suffered greatly from the Covid-** crisis, and even today this market is marked by a difficult recovery (***).
As for footwear exports, there are consistent improvements that give positive signs for recovery. In fact, compared to ****, exports as a whole mark a +**.* percent ...
1.5 Covid-19 impact on the market: still a difficult recovery
The year **** for the footwear sector closed with a strong increase over **** (***) is slightly compromising this market, as Russia is an important partner for Italian footwear, especially in the luxury sector.
The slow market recovery during **** confirmed **** as annus horribilis for Italian footwear. In addition to the decline in the ...
2.1 The habits of Italian households
Italian household purchases by commodity segment show the following results:
Increase in Italian household spending compared to **** Italy, ****, in % Source: ****
The main segments of the footwear market show clear signs of recovery, in the case of women's and sports shoes and sneakers even in double digits. Despite this, levels are still ...
2.2 Italians' consumption: age, prices, sales channels
Italian household consumption by age of consumers Italy, ****, in millions of pairs Source: ****
The graph above highlights the amount of pairs of footwear used by consumer age group and gender. It is clear from the graph that in almost all age categories (***) that females dominate consumer demand.
Overall, children and ...
2.3 What drives Italians to buy a certain type of footwear
A **** research by Eurispes reveals the most important factors for Italians before buying a pair of shoes. Among these we find in particular:
Key characteristics for purchase Italy, ****, in % Source: ****
From these results, it is clear the importance for * out of ** Italians of the comfort of the shoe purchased. Despite the ...
3.1 Footwear manufacturing companies in the country
Cribis ' **** report reveals some peculiarities about the composition of Italian companies operating in the footwear sector. The findings highlight the following compositions:
Composition of companies in the footwear sector Italy, ****, in % Source: ****
The manufacture of machinery for industry, refers to equipment for processing leather, hide, and other materials for ...
3.2 Employment in the sector
Employment in the footwear industry has suffered greatly from the Covid-** crisis. In fact, the number of employees has been declining since ****.
Number of employees in the footwear sector Italy, ****-****, in whole numbers Source: ****
After a significant increase between **** and **** (***). The industry's workforce is in sharp decline due to Covid-**, ...
3.3 The dynamism of Italian companies
Italian footwear companies are an important engine for the country's dynamism. In this part, the most dynamic regions will be highlighted. The paramenter used will be each region's contribution to international trade (***), measured as a percentage.
Thus, from the results on the **** performance of Italian companies, we find the following ...
4.1 The different types of footwear on the market
There are several categories of consumer footwear. The footwear market can be segmented according to product use:
Casual and leisure footwear: these shoes can be covered with leather, synthetic materials, and rubber or fabric. There are many different models, depending on gender and use (***). They are generally marketed by shoe manufacturers ...
4.2 The price trend
Italy has the highest export prices for footwear in the world. In ****, it reaches $**.** per pair, which is twelve times the price of the Chinese pair (***).
In ****, the average export price in the world's ** most dynamic market countries was as follows:
Average export price of the world's top** exporters World, ****, in ...
4.3 The most commonly used materials
Footwear is produced using a variety of materials, the most popular being:
Leather and leather Synthetic Rubber Fabric
Italian footwear manufacturing companies are also involved in the marketing of these materials, and others.
Exports and imports by upper material Italy, ****, in % Source: ****
These data presented in the graph above are from ...
RULES AND REGULATIONS
5.1 European regulation
For the manufacture and distribution of footwear, there are European-wide rules that manufacturers must follow.
All rules can be found at the following link.
Globally, the European standards deal with:
About equal purchase information On export control, brokering, technical assistance, transit and transfer of dual-use items On market surveillance and product ...
5.2 The national rules
From a national perspective, there are no specific rules for the marketing and production of shoes.
The only ones that may have some interest in this section are work shoes, called safety shoes, under EN ISO number *****.
In this part, the legislation regarding this type of work footwear will be briefly ...
POSITIONING OF ACTORS
6.1 Segmentation of actors
- Decathlon Italie
- Prada Groupe
- Primadonna Collection
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The footwear market - France
Publicado en 22/02/2022 by Nicolas BENEZIT - MICHELIN
The footwear market - France
Publicado en 30/11/2020 by Mylene Callier - Pigier
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