Content of the study

Available languages

MARKET OVERVIEW

1.1 Definition and scope of the study

The footwear market is a segment of the clothing market, which includes all types of clothing items. These can be broken down by end user (type of consumer), by context of use and by type. Concerning the end user, the distinction is based on gender and age group. The distinction made by looking at uses includes several contexts such as sport, beach, mountain, work, etc. Finally, the type of footwear involves categories such as sport, leisure, formal, etc. In this study, all segments of the footwear market will be considered and analyzed.

 The global footwear market has grown at a moderate pace in recent years. Women's shoes account for almost half of the market's sales. The countries with the largest consumption of shoes in volume terms are (in decreasing order) China, India and the United States. [worldfootwear]

The global footwear market is relatively fragmented: Nike and Adidas are the market leaders, holding approximately 16.3% of the market share in 2019, while the other brands share the remainder. This is made possible by Nike's and Adidas' own product lines, complemented by aggressive acquisitions of other brands.

In the United Kingdom, spending on footwear has been increasing steadily since 2005. This expansion is explained in particular by a growing interest in fashion, a diversified offer and an increased budget dedicated to footwear. In addition, social media helped stimulate this growth, with young consumers taking inspiration from the way their models dress.

One of the main trends in 2020 is the craze for comfortable shoes. Sustainable footwear is also developing rapidly in a context of growing environmental awareness. The French brand Veja, for example, is a vegan shoe brand whose popularity has been growing steadily since 2019. Finally, new store concepts that target the younger generation are being developed in the United Kingdom. The shoe retailer Schuh, which opened TwentyTwenty in Bristol, is one example.

The market structure in the United Kingdom is concentrated; in 2019, the best-selling brands were (in descending order) Nike, Clarks and Adidas, which accounted for approximately 28% of total sales.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

To keep reading, buy the full research

Availability within 5 business days

Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Analysts

chargé d'études économiques, Xerfi

Hugo Schott

Hugo Schott logo 1 Hugo Schott logo 2

Associate Consultant

Mathieu Luinaud

Mathieu Luinaud logo 1 Mathieu Luinaud logo 2

PhD Industrial transformations

Robin Charbonnier

Robin Charbonnier logo 1 Robin Charbonnier logo 2

Analyst

Pierre Doussau

Pierre Doussau logo 1 Pierre Doussau logo 2

President Ross Alumni Club France

Arnaud Walter

Arnaud Walter logo 1 Arnaud Walter logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2

Consultant

Pierrick Cudonnec

Pierrick Cudonnec logo 1 Pierrick Cudonnec logo 2

Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

Héloise Fruchard logo 1 Héloise Fruchard logo 2

EDHEC

Imane Essadiq

Imane Essadiq logo 1 Imane Essadiq logo 2

Auditeur

Vincent Defrenet

Vincent Defrenet logo 1 Vincent Defrenet logo 2

Eva-Garance Tison

Eva-Garance Tison logo 1 Eva-Garance Tison logo 2

Market Research Analyst

Michela Grimaldi

Michela Grimaldi logo 1 Michela Grimaldi logo 2

Market Research Analyst @Businesscoot

Azelie Prigent

Azelie Prigent logo 1 Azelie Prigent logo 2

Market Research Analyst @Businesscoot

Cantiane Gueguen

Cantiane Gueguen logo 1 Cantiane Gueguen logo 2

Consultant

Jules Decour

Jules Decour logo 1 Jules Decour logo 2
Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti