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MARKET SUMMARY

1.1 INTRODUCTION

The primary function of the shoe is to provide protection for the foot. Nevertheless, the shoe is also a fashion accessory, responding to a logic of renewal other than the simple functional use until the wear and tear of the shoe. The footwear market concerns all types of shoes, those worn on a daily basis and those used for a specific activity

A distinction is made between several categories of shoes:

  • City and leisure shoes
  • Sports shoes
  • Indoor shoes
  • Work and safety shoes

However, the borders are narrowing, especially between sports shoes and street shoes due to the advent of sneakers and sneakers as everyday shoes.

Competition is very strong in this sector with major brands that benefit from a brand image with the public but also exclusive distributors of foreign brands and pure internet players with a very large online stock.

In 2018, the sector continues to be strongly influenced by the growth of fully digital societies such as Spartoo, which have significantly changed consumer expectations of services

The sector must adapt to the digitalization of the market This has prompted major players to invest massively in online tools. Currently, the historical players have to face pure-players in order to gain recurrence in this growing segment. However, the major challenge for the footwear industry in Portugal does not lie within the country's borders. In fact, according to the APICCAPS 95% of Portuguese production is exported

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

Hugo S. logo 1 Hugo S. logo 2
Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

Mathieu Luinaud logo 1 Mathieu Luinaud logo 2
Education Formation
Robin C.

PhD Industrial transformations

Robin C.

Robin C. logo 1 Robin C. logo 2
Pierre D.

Analyst

Pierre D.

Pierre D. logo 1 Pierre D. logo 2

Ross Alumni Club France

Arnaud W.

Arnaud W. logo 1 Arnaud W. logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2
Pierrick C.

Consultant

Pierrick C.

Pierrick C. logo 1 Pierrick C. logo 2
Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

Héloise Fruchard logo 1 Héloise Fruchard logo 2
Imane E.

EDHEC

Imane E.

Imane E. logo 1 Imane E. logo 2
Vincent D.

Auditeur

Vincent D.

Vincent D. logo 1 Vincent D. logo 2
Eva-Garance T.

Eva-Garance T.

Eva-Garance T. logo 1 Eva-Garance T. logo 2
Michela G.

Market Research Analyst

Michela G.

Michela G. logo 1 Michela G. logo 2
Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

Azelie P. logo 1 Azelie P. logo 2
Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

Cantiane G. logo 1 Cantiane G. logo 2
Jules D.

Consultant

Jules D.

Jules D. logo 1 Jules D. logo 2
Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.