The sports goods market - Portugal
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Study Overview
A sports item can be defined as equipment used to practice a sport . It can be clothing (shoes, jerseys...), equipment (tennis rackets, soccer balls, handballs...) or even machines, especially those used for weight training (rowers or mats for example). It is necessary to distinguish two aspects, the manufacture and distribution of sports equipment The study will focus on the distribution of these products while giving the main specificities of the manufacture of sporting goods in Portugal.
Care must be taken to distinguish the sporting article from the sporting equipment, the latter designating an arrangement or structure that allows the practice of one or more sports.
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Nevertheless, the sportswear clothes whose style has been designed in the United States, can be considered as a sports item although this is more of a clothing trend than real articles developed for sports practice.
In a market once made up of small family businesses, the last few decades have definitively changed the established order. Production is no longer the same, transformed by technological innovations, globalization and large companies, such as JD Sports or Décathlon, which have control over the distribution of sports products. In addition, more and more startups are trying to make the most of a high-potential market.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market summary
- 1.1 Overview and definition of the sporting goods market
- 1.2 A fast-growing global market
- 1.3 The Portuguese market is beginning to grow again
- 1.4 Foreign trade
2. Demand analysis
- 2.1 Economic and structural demand
- 2.2 New consumer trends
3. Market structure
- 3.1 Strength in presence and organization of the sector
- 3.2 A production in several stages
- 3.3 New practices: the rise of e-commerce
4. Analysis of the offer
- 4.1 An abundance of products
- 4.2 Product trends
- 4.3 Counterfeiting that costs the Portuguese market dearly
5. Rules and regulations
- 5.1 Regulations: textile and sportswear products
- 5.2 ̀me Harmonized global customs
The sports goods market - Portugal
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