Summary

As of 2020, the global dry cleaning and laundry services market was characterized by a robust growth trajectory, previously estimated at USD 119 billion in 2019 and projected to reach USD 180 billion by 2023, growing at a CAGR of 10.9%. Urbanization, modernization, an increase in healthcare services, and the rise of single-person households were key drivers. The Asia-Pacific region held the largest market share at nearly 35%, with North America and Western Europe following closely. Coin-operated dry cleaners and laundries were the fastest-growing segment, with a value of USD 21.8 billion in 2019 and a CAGR of 11.4%. The market was highly fragmented with a prevalence of individual-owned businesses, although franchising was not uncommon with major players like Cintas Corp, Elis SA, Aramark, and UniFirst Corp evidently influencing the marketplace. Despite the challenges posed by the COVID-19 pandemic, which had a negative impact on the sector due to travel restrictions and a decrease in tourism, the overall market showed resilience and a potential for recovery following the pandemic's abatement..### Market Trends and Demand Analysis in the Portuguese Laundry Sector The laundry market in Portugal has exhibited a pattern of healthy growth, as evidenced by the sector's robust performance in recent years. The period between 2015 and 2019 notably saw the market flourish, achieving a compound annual growth rate of around 8 to 9 percent. By 2019, the market's value had reached approximately €240 to €250 million, indicative of a positive outlook for the future. Driving the surge in the demand for laundry services in Portugal are various determinants. A critical contributor is the country's academic sphere, with the number of higher education students climbing steadily, reaching a peak in the vicinity of 390,000 to 400,000 by 2019. This demographic, often devoid of personal laundry appliances, represents a significant portion of the laundry market's consumer base. The tourism industry plays an equally significant role, with hotel establishments numbering over 6,800 by 2019. This upswing in hotel accommodations mirrors an amplified need for laundry services, both for individual tourists and the hospitality sector at large. With tourism hubs like Lisbon, Porto, and the Algarve, the laundry market benefits from these densely populated regions where demand is typically higher. Consumer behavior toward laundries reveals that average household expenditure on these services has seen a substantial increase from around €25 to €30 in 2011 to over €40 in 2016. Remarkably, some regions, such as Alentejo, experienced a growth spurt where average spending rocketed to approximately €170, showcasing the potency of regional market dynamics. Segmentation within the laundry market uncovers a variety of players, from individual franchises to substantial global companies. Prominent franchises such as 5àSec attest to a vast annual turnover nearing €400 million, highlighting the market's potential. The outbreak of the Covid-19 pandemic undeniably impacted the laundry sector, instigating adaptations such as a reduced in-store headcount and enhanced hygiene practices. The restrictions on movement and the subsequent decline in tourism adversely affected the market, with areas heavily reliant on tourist inflow feeling the most significant pinch. As the market evolves, trends and innovations emerge, emphasizing service diversification and consumer experience. For instance, some laundromats are ingeniously integrating cafes or gyms to optimize and better the customer's waiting time. Collection and delivery services via apps are also gaining traction, modernizing the market and meeting the demands of an ever-busy populace. In summary, the laundry services.### Overview of Key Laundry Market Players The laundry market encompasses a diverse array of businesses, each specializing in different aspects of the washing and dry-cleaning industry, and targeting different customer segments. Here is an insight into the main players in the market, as highlighted previously: **5àSec** stands out as a prominent brand in the world of laundry franchising. Founded in the 1960s, this French multinational company has established itself as a global leader in dry cleaning and laundry services. 5àSec has expanded its reach through a strong franchising model, making its services accessible to customers in numerous countries. The franchise prides itself on convenience, quality, and innovation, and has continuously adapted its services to accommodate evolving customer needs and environmental considerations. In the realm of **Laundry Franchising**, **La Wash** represents a successful self-service laundry franchise that has gained traction in the market. A part of the Photo-Me International group, La Wash offers a practical and economical solution for customers looking to handle their laundry needs independently. The franchise provides modern, high-capacity washing machines and dryers in convenient locations, like supermarket parking lots and urban neighborhoods, ensuring accessibility and ease of use. Venturing into the digital realm with a unique approach, **Max Clean** has transformed the traditional laundry model. It does not rely solely on physical storefronts but has developed an innovative app-based service system that facilitates the collection and delivery of laundry items. Users of the Max Clean app can schedule pickups and deliveries at their convenience, and even make payments directly through the app. This approach caters to the increasingly mobile and time-conscious consumer, blending technology with traditional laundry services. On the manufacturing side, **Girbau** represents a dominant force in producing industrial laundry equipment. A family-owned company that originated in Spain, Girbau caters to a broad spectrum of laundry operations, including self-service laundries, commercial, and industrial laundry entities. Their machines are known for their durability, efficiency, and performance, which has helped the brand secure a significant market presence globally. Another important name in washing machine manufacturing is **Brandt**. This brand has a rich history and has established itself as a household name in the home appliance industry. Brandt offers an extensive range of household washing machines known for their innovative features, energy efficiency, and design quality. The brand continues to innovate, contributing to the private and commercial laundry sectors by providing reliable and technologically advanced appliances. These key players, through a mix of franchising, direct services, manufacturing, and
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Summary and extracts

1 Market overview

1.1 Market presentation

The self-service laundry market is part of the wider retail laundry market. This activity consists of making washing machines and dryers available to the public, for a period of occasional use, at a rate per kilo or per garment. We can therefore distinguish laundry from dry cleaning, in which one or more people provide dry cleaning and/or ironing of clothes. Unlike dry cleaning, in an automatic laundry it is sometimes possible to enjoy alternative services to waiting until the end of the washing process, such as an internet café or a fast-food area.

Laundrettes are generally located in city centers or near accommodation areas (student residences, campsites, etc.). When integrated into a franchise network, they benefit from this network's reputation, experience and know-how (administrative, commercial, technical and maintenance).

Self-service laundry is a business model that has become very popular in Portugal in recent years, especially during the crisis, when many Portuguese stopped buying washing machines. The Portuguese market, which grew by an average of 8.38% per year between 2015 and 2019, is characterized by high fragmentation into several small players. Therefore, to face the competition, some new trends are emerging to transform the experience into something more pleasant for consumers, such as offering internet access, comfortable cafeterias and other amenities to make the waiting time more enjoyable.

List of charts

  • Mercado de limpeza a seco e serviços de lavandaria
  • lMarché de services de laverie et nettoyage à sec
  • Evolução da oferta hoteleira
  • Evolução do número de alunos matriculados no ensino superior
  • Evolução do tamanho do mercado de lavanderias
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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

5àSec Portugal
Girbau Portugal
Brandt
Max Clean
PhotoMe International - La Wash

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