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MARKET SUMMARY

1.1 Market Presentation

The market for automatic (or self-service) laundries is part of the wider retail laundry market. This activity consists in making washing machines and dryers available to the public for a period of occasional use,  at a rate per kilo or per piece. Therefore, we can distinguish laundry from dry cleaning where one or more individuals provide services of dry cleaning and/or ironing of clothes. In contrast to dry cleaning, in an automatic laundry it is sometimes possible to find alternative services for individuals who are waiting until the end of the washing process, such as a cybercafé or a fast-food area.

Laundromats are generally located in the city centre or near accommodation areas (student residences, campsites, etc.). When integrated into a franchise network, they benefit from the reputation, experience and know-how (administrative, commercial, technical and maintenance) of this network.

The self-service laundry is a business model that has become very popular in Portugal in recent years, especially during the crisis when many Portuguese stopped buying washing machines. The Portuguese market, which grew with an average of 8.38% per year between 2015 and 2019, is characterized by a high fragmentation into several small players. Thus, to face the competition, some new trends are emerging to transform the experience into something more pleasant for consumers, such as offering internet access, comfortable cafeterias and other amenities to make the waiting time something more pleasant.

DEMAND ANALYSIS

MARKET STRUCTURE

SUPPLY ANALYSIS

RULES AND REGULATIONS

POSITIONING OF ACTORS

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in 40 pages
Method
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin Charbonnier

PhD Industrial transformations

Robin Charbonnier

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane Essadiq

EDHEC

Imane Essadiq

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules Decour

Consultant

Jules Decour

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.