The market for tailored suits - Italy

The world costume market is dynamic with a projected compound annual growth rate of 4.1% between 2020 and 2026 . The sub-segment of tailored suits is also expected to follow this dynamic with the growing desire of customers to have a quality garment tailored to theirtheir ownmorphology.In terms of geographic distribution of the market, the'Europe is the main consumption region for suits,followed thendanorth America. Thanks to increased consumer awareness in terms of fashion, the Italian made-to-measure garment market is growing. This trend is also confirmed in particular by an increasing number of luxury brands that nowadays offer the possibility of production and sale of this type of garment.

One of the main disadvantages affecting this market turns out to be the long waiting time required to obtain the finished product as well as the frequent visits necessary in the reference tailor's shop. In this regard, a trend that is emerging in the Italian made-to-measure garment market is that of online purchasing. In fact, nowadays, an increasing number of e-commerce stores provide the possibility of buying tailored suits and receiving them directly at home. In spite of this, the physical store still remains 'today the distribution channel preferred by the Italian population for the purchase of this type of clothing, while online purchasing continues to affect more the "ready-to-wear" segment.