The global tailored suit market has been dynamic, with an anticipated compound annual growth rate (CAGR) of 4.1% from 2020 to 2026. While Europe remains the primary suit consumption region, North America is a close second. Despite the pandemic's impact on the industry, with historical tailors facing severe challenges, there's a clear trend towards online purchases, although physical stores are still preferred in Italy. The global men's suiting market reached revenues of approximately $16.03 billion in 2021, with projections suggesting a growth to $18.19 billion by 2026 at a 2.13% CAGR. Tailored suits account for about 20% of total suit sales, with 2021 witnessing a recovery to $3.06 billion in sales. Italian exports of tailored suits were valued at $14.4 million in 2021, yet this was an 85% reduction over five years, while imports stood at $5.45 million, symbolizing a robust trade surplus except for 2019. Italy remains a net exporter with key partners like France and the US. Additionally, consumers, especially Italians, are noticing the benefits of quality sartorial clothing, with a willingness to pay premium prices, leading to a resurgence in the preference for Italian tailors.

Italian Market Trends in Tailored Suit Demand

The Italian tailored suit market is a testament to a rich tradition of sartorial excellence that continues to strongly influence contemporary consumer behaviors and preferences. Italian consumers are gradually veering back towards made-to-measure clothing, recognizing the superior quality and unique craftsmanship that distinguish these garments from their mass-produced counterparts. Notably, the Italian market has shown a resilient stability in turnover over the past decade, reaching a peak in production value and sales around 2017. Reflecting global consumer behaviors, the Italian tailored suit market has seen an increasing shift towards online purchasing. This trend is partly driven by a desire for convenience and the appeal of direct-to-customer delivery models. Notwithstanding the rise in e-commerce, physical stores remain the preferred channel for purchasing tailored suits in Italy, as they cater to the Italian population's appreciation for personal touch and craftsmanship in fashion. Despite the market's dynamism, it grapples with downsides such as lengthy production times and frequent fittings required at tailors’ boutiques. However, such challenges have not significantly deterred the growth potential of the sector, with projections suggesting a compound annual growth rate of approximately 4% leading up to 2026, potentially aligning with a broader surge in personalized luxury apparel. A crucial aspect of consumer interest lies with Generation Y, which accounts for a considerable proportion of the market's demand. Italian Millennials, influenced by both luxury and media culture, are displaying a predilection for customized garments, notwithstanding the premium associated with bespoke tailoring. The Italian male demographic, in particular, has demonstrated a readiness to invest between 200 and 500 euros annually on customize tailoring, valuing the garment's uniqueness and the satisfaction of creating a personalized fashion statement. Similarly, the female consumer base in Italy is also growing more inclined towards custom-made choices, mirroring the male demographic's spending patterns albeit with perhaps slightly more conservative financial commitments. The tailored suit sector's fragmented nature is evident, with a plethora of small enterprises and sole proprietorships encompassing the market landscape. As 2020 statistics suggest, these small entities constitute over 80 percent of the market's active businesses. Employment in the sector has also been on an upward trend, with a workforce exceeding 11,000 individuals. This fragmentation reflects the competitive yet nimble nature of the industry, characterized by its ability to adapt to changing consumer demands and fashion trends. In adaptation to the growing digital landscape, companies like Lanieri have pioneered the integration of traditional tailoring services with an online platform,.

Crafting Elegance: Key Innovators of the Tailored Suit Market

As we venture into the landscape of the tailored suit market, we observe that certain innovative players have carved out a niche for themselves with distinctive approaches to craftsmanship and customer engagement. These visionaries have adapted to the evolving fashion paradigms and consumer expectations, shaping the contours of the industry with their contributions.

At the forefront of this sartorial revolution is Lanieri, an Italian e-commerce trailblazer that pioneered the online made-to-measure service wholly dedicated to men's fashion. With a commitment to impeccable quality and the allure of Italian craftsmanship, Lanieri adeptly combines traditional tailoring techniques with contemporary digital convenience. Through its user-friendly platform, Lanieri offers clients the luxury of customizing suits from a vast array of fine Italian fabrics, boasting an impressive 10 million potential combinations. Acknowledging the importance of perfect fit, clients can either take their measurements online or visit one of Lanieri's brick-and-mortar ateliers spread across major European cities. The seamless integration of e-commerce with physical stores marks an innovative multi-channel approach that caters to both domestic and international clienteles desiring that coveted Made in Italy label. Sumissura emerges as another notable innovator, this time focusing on the women's fashion segment. As the maiden Italian e-commerce platform for custom-made women’s clothing, Sumissura addresses the unique sartorial needs of its female clientele. The spectrum of options available on its website—from myriad fabric choices to nuanced design customizations—empowers women to express their individuality through clothing designed to their precise measurements. Sumissura's rise to success is evidenced by delivering bespoke clothing to hundreds of thousands of women worldwide, touching a chord with those who value personality and distinction in their wardrobe. The undercurrents shaping the tailored suit market indicate that Generation Y, with its penchant for the unique and personalized, has become a driving force for demand. As a result, entrepreneurs have responded with adaptable business models like Atelier NA and Tailor Corner, which resonated with younger demographics by offering the allure of bespoke at competitive prices and shorter lead times. Amid these notable players, the legacy of traditional bespoke tailoring persists in Italy, with artisanal ateliers continuing to preserve the sartorial heritage that has long distinguished Italian tailoring. Smaller, often family-run businesses offer unparalleled handcrafted quality, thriving within their select niches and sustaining the classic appeal of the tailored suit.

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Summary and extracts

1 Market Overview

1.1 Definition and presentation

Tailored suit designates the making of a suit adapted to the morphology and desires of the buyer . However, it is possible to distinguish between "made-to-measure" and "half-measure."

  • Made-to-measure (or large size) requires the creation of a new model created for each represents, consequently, ulengthy processthat begins with aninitial appointment andinvolvesintermediate junctions.
  • In the case of "halffit",itailor starts from an existing model and then makes anatomical changes (short sleeves, back shape, shoulders...) and those that are in line with the customer's taste (curved cut, colors...).

The world costume market is dynamic with a projected compound annual growth rate of 4.1% between 2020 and 2026 . The sub-segment of tailored suits is also expected to follow this dynamic with the growing desire of customers to have a quality garment tailored to theirtheir ownmorphology.In terms of geographic distribution of the market, the'Europe is the main consumption region for suits,followed thendanorth America.

Thanks to increased consumer awareness in terms of fashion, the Italian made-to-measure garment market is growing. This trend is also confirmed in particular by an increasing number of luxury brands that nowadays offer the possibility of production and sale of this type of garment.

One of the main disadvantages affecting this market turns out to be the long waiting time required to obtain the finished product as well as the frequent visits necessary in the reference tailor's shop. In this regard, a trend that is emerging in the Italian made-to-measure garment market is that of online purchasing. In fact, nowadays, an increasing number of e-commerce stores provide the possibility of buying tailored suits and receiving them directly at home. In spite of this, the physical store still remains 'today the distribution channel preferred by the Italian population for the purchase of this type of clothing, while online purchasing continues to affect more the "ready-to-wear" segment.

1.2 The global market

The men's clothing market has been growing strongly in recent years, with global sales of about *** billion euros. One of the fastest-growing segments of that market is that inherent in luxury clothing, and men'sbespokeis also booming. There is this new trend developing on the part of men to prefer customized clothing, ...

1.3 The Italian market

Haute couture is a tradition of excellence in Italy. In the world, tailoring made in Italy is unrivaled except for that of British tradition. In Italy, companies engaged in the production of made-to-measure clothing fall under the ATECO code"**.**.** Tailoring and Tailoring of Outerwear."Within this code are :

custom tailoring made-to-measure ...

1.4 Italy, a net exporter of tailored suits

For the analysis of international trade in tailored suits, data were taken from code"**.**"of the UN COMTRADE database, which reports the export and import data of countries by product class. As for Italy, we can see that this is a strong exporter of tailored suits. In ****, exports totaled $**.* million against ...


2 Demand analysis

2.1 Italians and buying habits in the fashion industry

Italian tailoring is one of the artisan sectors that has made Made in Italy famous throughout the world and has always played a major role in the purchasing choices of Italian consumers. In the early ****s, however, with the emergence of ready-to-wear, ready-made clothes, sold in standardized sizes, began to gain ...

2.2 The influence of smart-working on demand

The industry has then also been affected by the development of increasingly informal styles in work environments. In workplaces, we dress more and more informally: T-shirts, jeans, sweatshirts, sneakers, and sweatpants, as casual fashion, streetwear(***) want.

On the one hand, our idea of elegance has changed, and on the other, the ...

2.3 Demand driven by Generation Y

Paradoxically, despite the end of the era of the mandatory suit, Generation Y pays close attention to its dress code. Generations born between **** and **** were marked by the tailored suits of the characters Harvey Specter in Suits and Don Draper in Mad Men . There is a real desire to be well ...

3 Market structure

3.1 A fragmented industry

The sector appears to be particularly fragmented. As shown in the graph below, the number of enterprises operating under the ATECO code"**.**.** Tailoring and Tailoring of Made-to-Measure Clothing"was found to be **** as of ****. The number of enterprises operating in the sector has remained constant over the years, in **** there were ...


3.3 Lanieri and the development of e-commerce of tailored suits

Even the custom-made suit industry has not remained indifferent to the boom in e-commerce. In fact, despite the fact that one might think it might be difficult to develop a tailored suit entirely online, there are several start-ups that have managed to profitably enter this niche market.

Leading that digital transformation ...


4 Supply analysis

4.1 The different types of clothes

We can distinguish between three different types of dresses :

Ready-to-wear dresses

These are sold ready-made, that is, in a shape and style determined by the designer who has worked with standard sizes. Each dress in size is then made according to a generic, predetermined pattern, divided by size, and is made ...

4.2 Examples of tailored suit prices

Custom-made suits have very different prices and it is difficult to estimate market prices as the price varies according to several variables. In fact, a custom-made suit can cost from ***€ to even over ***€. Several elements contribute to defining the price.

One of the primary elements of a suit is certainly the ...


5 Regulations

5.1 Regulation

The figure of the Tailor is regulated in the Italian legal system and is defined as : the professional figure who intervenes in all the processing stages necessary for the creation of a garment. His or her activity is highly articulated and includes assisting the client in choosing the pattern and materials, ...

6 Positioning of actors

6.1 Segmentation

  • Brioni
  • Sartoria Latorre
  • Lanieri
  • Gaetano Aloisio & Co

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Latest news

Brioni strengthens in womenswear - 22/02/2024

  • **Number of development seasons**: Fifth season.
  • **Key market**: Europe, the United States, Japan.
  • **Collection**: Fall/Winter 2024/25.
  • **Number of looks in the collection**: 15 ready-to-wear looks that complement the bespoke offering.
  • **Design inspiration**: Mariano Fortuny for the women's collection, similar to the inspiration for the men's collections.
  • **Brioni woman profile**: Independent, feminine, successful, conscious of her choices.
  • **Key Pieces**: Business suit with a mannish soul, soft coats, shirt dress, knit twinset, short crop jacket, four-piece suit, technical jacket in superlight wool and silk.
  • **Distinctive technique**: Double-splittable construction for greater fabric fluidity.
  • **Materials**: Cashmere, cotton, refined wools, silk, crepe.
  • **Color palette**: Earthy tones (vicuna, camel, coffee), plus ice, midnight blue and black.
Exit into fashion-tech, Reda Group buys Lanieri - 16/11/2020
  • **Lanieri**: A company that has revolutionized the purchase of custom-made clothing through an online platform, using technology and algorithms to customize garments. It has physical stores in cities such as Milan, Rome, Turin, Bologna, Paris and Brussels. It has achieved an export share of 48 percent, shipping to 67 nations worldwide.
  • **Acquisition**: The Reda Group acquired 90 percent of Lanieri.
  • **Founding Partners of Lanieri**: Simone Maggi and Riccardo Schiavotto.
  • **Reda Consumer Digital Division**: The new division led by Luca Martines, formerly of Yoox, with the inclusion of Lanieri's team and senior management. The goal is to lead the digitalization process of the textile sector.
  • **Digitization Project**: The Reda Group intends to implement a digital revolution in the textile sector, developing a platform of technological services for the entire fashion industry, promoting a more timely, personalized and sustainable response to consumer needs.
  • **Strategy and Objectives**: The deal strengthens Lanieri and Reda through a synergy between Reda's operational and supplier relationship capabilities and access to the technology and expertise of Lanieri's digital team. The goal is to further expand into the international market and move forward in the process of digital transformation of the fashion supply chain.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Sartoria Latorre
Gaetano Aloisio & Co

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