The backpack market - Italy
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Study Overview
A backpack is a useful tool that tends to be worn over the shoulder, allowing the individual to support the weight of its contents on the shoulders through padded and adjustable straps and sometimes on the hips through a belt. Its volumetric capacity is expressed in liters and can range from half a dozen liters for running bags to a hundred liters for hiking and mountain models. Several types of backpacks are considered in the study:
School backpacks Travel backpacks Sports backpacks Backpacks for everyday and urban use;
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The global market has been valued at $16.3 billion in 2022 and is expected to have a compound annual growth rate (CAGR) of 9.30 percent, driven in particular by demand growth in the Asia-Pacific region, while the U.S. market is gradually weakening. In Europe, the situation is more fragmented, and in the absence of a uniform image, European demand remains strongly linked to the buying habits of individual countries. In Italy, the long tradition of the "24-hour bag"-a briefcase-like model-is leaving the scene to make way for increasingly practical models that meet the diverse needs of consumers.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market Summary
- 1.1 Definition and presentation
- 1.2 Global market
- 1.3 The growing Italian market
- 1.4 International trade
- 1.5 The price of high school doesn't stop: designer backpacks cost up to 200 euros
- 1.6 Impact of Covid-19 on domestic production
2. Demand analysis
- 2.1 Demand characteristics
- 2.2 Demand drivers
- 2.3 The geographical distribution of demand
- 2.4 School backpacks: an essential accessory for students
- 2.5 Consumer trends and habits
3. Market structure
- 3.1 A fragmented market
- 3.2 Value chain
- 3.3 Distribution channels
- 3.4 The main market players
4. Supply analysis
- 4.1 Overview of the offer
- 4.2 Average price of a school backpack: influencing factors
- 4.3 Prices
5. Rules and regulations
- 5.1 Rules and regulations

The backpack market - Italy
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