the backpack market
Italy

MARKET SUMMARY

1.1 Definition and presentation

A backpack is a bag that is carried on the back that holds the weight of its contents on the shoulders through padded and adjustable straps and sometimes even on the hips through a belt. The capacity of its volume is expressed in liters and ranges from half a dozen liters for racing bags to a hundred liters for trekking and mountain models.

Different types of backpacks are included in our market analysis:

  • School, sports and hiking backpacks;
  • Backpacks for everyday and urban use;
  • Leather backpacks.

The global backpack market is growing, with a positive evolution forecast of more than 5% per year in the coming years, driven in particular by consumption in China and the Asia-Pacific region, while the American market, on the other hand, is progressively weakening.

In Europe, the situation is more fragmented and versatile, and in the absence of a uniform image, European demand remains strongly linked to the purchasing habits of individual countries. In Italy, the long “24-ore” – a bag model similar to a briefcase - tradition is abandoning the scene to give space to increasingly innovative designs that meet the different needs of target consumers.

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