The backpack market - Italy (2023)

1.2 Global market

The backpack market has been valued at $**.* billion in **** and the industry is expected to grow from $**.* billion in **** to $**.* billion by ****, with a compound annual growth rate(***) of *, **% over the forecast period. The industry will be strongly influenced by the increase in travel and tourism, outdoor activities and eco-friendly initiatives, ...

1.3 The growing Italian market

To know the size and relevance of the Italian backpack market, it is possible to make use of data from the Istat database belonging to Ateco**** code **.** "manufacture of travel goods, handbags and the like" In detail, it includes the production of the aforementioned leather, leather, artificial leather and any other ...

1.4 International trade

The export rate in Italy has a higher value than the import rate; however, if we look at the quantity (***) of imports and exports, we see that import is higher than export. This can be explained by looking at the average price of exports and imports: in recent years there have ...

1.5 The price of high school doesn't stop: designer backpacks cost up to 200 euros

The approaching reopening of schools has driven up the prices of school supplies, aided by the energyemergencyandthe commodities crisis. In particular, backpacks and other accessories signed by influencers and celebrities can cost hundreds of euros.

According to an analysis conducted by Codacons, a designer backpack of the latest generation can cost ...

1.6 Impact of Covid-19 on domestic production

The Covid-** outbreak caused significant consequences on both the demand andsupply side. Italy was the first European country to record a high number of Covid-** cases and, as a result, its overall economy has contracted sharply since February ****.

In particular, the pandemic impacted the production of bags and suitcases: due to ...

2.1 Demand characteristics

The market for backpacks tends to grow, both globally and in Italy; this is due to the presence of a number of factors, such as the increase in world population generating an increase in the number of students, as well as the increase in the use of backpacks for purposes other ...

2.2 Demand drivers

The purchase of a backpack is influenced by a number of aspects demanded by consumers:

materials; style; design capabilities; safety.

Materials

The higher the quality of the material, the safer the equipment; consumers who use outdoor backpacks tend to prefer waterproof and water-repellent materials that can cope with any adverse weather ...

2.3 The geographical distribution of demand

To find out the geographic distribution of demand, a map was made with monthly household spending on travel items by Italian macro-region, which is assumed to include the backpack spending segment.

Northern Italy presents the highest figure, followed by the Center and, finally, the South and Islands.

2.4 School backpacks: an essential accessory for students

In ****, the average back-to-school spending of Italian students will amount to about €***.** per pupil. According to the monitoring carried out by O.N.F. - Osservatorio Nazionale Federconsumatori, the cost of school supplies will register an average increase of +*.* percent compared to ****. The item of school spending is confirmed to be ...

2.5 Consumer trends and habits

Recent trends in the backpack market can be segmented by analyzing the three most popular types of backpacks: backpacks for school, for sports, and for travel. Several trends shaping the market can be analyzed:

personalization: consumers are increasingly seeking experiences when buying and consuming products; they are interested in new ways ...

3.1 A fragmented market

To analyze the size of the backpack market, we consider the number of companies active in the production of bags, suitcases, and the like from **** to ****. Specifically, we see that the trend has tended to be steady, with slight decreases over the years, leading to a percentage reduction of *, * percent from ...

3.2 Value chain

3.3 Distribution channels

Italians' preferred distribution channels remain physical ones, including super/hyper markets, stationery stores, and stores of the best-known brands in the industry. While in the past people preferred to buy these types of products in family-owned businesses, globalization has led to an increase in international chain stores, which have become more ...

3.4 The main market players

There are several major players in the market; below we segment the main ones by type of product offered (***).

Seven: The Seven brand is characterized by a modern, minimalist design. The brand logo is a stylized number *, representing the seven days of the week. Invicta: Invicta is an Italian backpack brand ...

4.1 Overview of the offer

The supply side consists of different categories of backpacks, depending on their main target audience:

Student backpack : intended for students to carry their books and belongings. They have adjustable padded handles and sometimes straps that go around the waist to relieve back tension and prevent back pain. They usually have an ...

4.2 Average price of a school backpack: influencing factors

As has been mentioned in several venues, the price of backpacks varies greatly depending on the features sought, the target audience of the product , and also the distribution channel in which the purchase is made. Trolley backpacks tend to be more expensive than traditional backpacks. The price increase ranges from **% (***). In ...

4.3 Prices

Backpacks for students

Travel backpacks

5.1 Rules and regulations

Imports and exports of bags and suitcases from China

For most backpacks, no specific regulations apply to import from China. However, the European REACH regulation(***), which came into force in ****, aims to identify, evaluate and control chemicals produced, imported and placed on the European market. Therefore, the various materials and substances ...

6.1 Segmentation

• Herschel Supply Co.
• The North Face
• Invicta
• Seven S.p.A
• Napapijri
• Eastpak
• Fjällräven
• Quechua (Decathlon France)
• Kipsta (Decathlon)
• Piquadro