Italian market
The backpack market in Italy
A backpack is a useful tool that tends to be worn over the shoulder, allowing the individual to support the weight of its contents on the shoulders through padded and adjustable straps and sometimes on the hips through a belt. Its volumetric capacity is expressed in liters and can range from half a dozen liters for running bags to a hundred liters for hiking and mountain models.

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A backpack is a useful tool that tends to be worn over the shoulder, allowing the individual to support the weight of its contents on the shoulders through padded and adjustable straps and sometimes on the hips through a belt. Its volumetric capacity is expressed in liters and can range from half a dozen liters for running bags to a hundred liters for hiking and mountain models.
Several types of backpacks are considered in the study:
School backpacks
Travel backpacks
Sports backpacks
Backpacks for everyday and urban use;
The global market has been valued at $16.3 billion in 2022 and is expected to have a compound annual growth rate (CAGR) of 9.30 percent, driven in particular by demand growth in the Asia-Pacific region, while the U.S. market is gradually weakening.
In Europe, the situation is more fragmented, and in the absence of a uniform image, European demand remains strongly linked to the buying habits of individual countries. In Italy, the long tradition of the "24-hour bag"-a briefcase-like model-is leaving the scene to make way for increasingly practical models that meet the diverse needs of consumers.
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