Name: the baby furniture market
Brand: Businesscoot
Price: 89 EUR
Availability: InStock

INFORMATION ON THE STUDY

Price: 89€ HT
Last update: 09/02/2021
Language: English
Category: Household equipment
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Content of the study

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MARKET SUMMARY

1.1 Presentation

The market for baby furniture in France includes a number of items that can be classified into three main categories

Repos (bed, chest of drawers, wardrobe, sleeping bag, pacifiers)
Toys (cuddly toys, rugs, porch, baby couch...)
Safety and security (Stair gates, baby monitors, playpen...)

All over the world, baby furniture is growing because parents want (and can) spend more on their children, and the product offering continues to evolve. At the forefront of baby furniture is the safety aspect, which is an integral part of every product sold

In France, the market was disrupted by a number of factors, including the drop in the birth rate in France and the purchase of second-hand products Taken together, these aspects will be an impediment to future growth. Nevertheless, players continue to seek innovative solutions to prosper

The baby furniture market is a mature and diversified market, characterised by strong competition between specialised distributors and supermarkets Specialists are faced with increased competition as well as a threat related to the arrival of "pure players" who are starting to stand out. Brand loyalty remains strong and most parents say they prefer to buy their baby products directly from the stores. This is indeed the most common distribution channel, although online sales are rapidly gaining ground, and poses the greatest threat to traditional sales channels in the future

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