Summary of our market study

French baby furniture market valued at over €700 million

The global baby furniture market is expected to grow from $107.54 billion in 2021 to $171.40 billion in 2027. France is faced with a falling birth rate and an increase in purchases of second-hand products, but the market is still growing.

The French baby furniture market: changing needs, declining demographics and the rise of e-commerce

The falling birth rate, which currently stands at around 11.8 per thousand, and the growing preference for second-hand purchases are obstacles to market expansion. However, innovation and a focus on high-end products are driving this market.

Consumers spend around a quarter of their childcare budget on furniture.

Spending tends to drop significantly after the first child. A particular trend is the emphasis on high chairs and cots.

E-commerce is rapidly establishing itself in France, particularly in the baby furniture market. Parents under 35 are the first to shop online. Over 80% of 15 to 44 year-olds shop online.

Furniture accounts for around 31% of children's products purchased online.

The second-hand market is another growing trend, with almost 80% of parents opting for second-hand items.

Traditional sales channels still dominate with over 75% of transactions, and digital platforms account for around 10% of sales.

Players in the French baby furniture market

  • Aubert occupies a prominent position among French players.
  • Baby9, operates a network of stores across Franceix.
  • Natalys boutiques target the high-end segment of the market.
  • LeBonCoin has become a reference platform for French parents looking for baby furniture.
  • Allobébé is an excellent example of a pure player in online retailing.
  • Cdiscount, one of France's leading e-commerce sites.
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Summary and extracts

1 Market Summary

1.1 Presentation

The market for baby furniture in France includes a number of items that can be classified into three main categories

  • Repos (bed, chest of drawers, wardrobe, sleeping bag, pacifiers)
  • Toys (cuddly toys, rugs, porch, baby couch...)
  • Safety and security (Stair gates, baby monitors, playpen...)

All over the world, baby furniture is growing because parents want (and can) spend more on their children, and the product offering continues to evolve. At the forefront of baby furniture is the safety aspect, which is an integral part of every product sold

In France, the market was disrupted by a number of factors, including the drop in the birth rate in France and the purchase of second-hand products Taken together, these aspects will be an impediment to future growth. Nevertheless, players continue to seek innovative solutions to prosper

The baby furniture market is a mature and diversified market, characterised by strong competition between specialised distributors and supermarkets Specialists are faced with increased competition as well as a threat related to the arrival of "pure players" who are starting to stand out. Brand loyalty remains strong and most parents say they prefer to buy their baby products directly from the stores. This is indeed the most common distribution channel, although online sales are rapidly gaining ground, and poses the greatest threat to traditional sales channels in the future

List of charts presented in this market study

  • Taille du marché mondial du mobilier pour bébés
  • Répartition du budget consacré aux équipements de garde d'enfants par enfant, par type de produit
  • Quels sont les produits qui figurent sur votre liste de naissance ?
  • Taille du marché de l'ameublement
  • Taille du marché du mobilier pour bébés
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Latest news

LDLCroissance returns to growth - 26/10/2023
  • The LDLC Group saw its sales fall by -17% last year.
  • Group sales came to €266.9M for the six months to the end of September, an increase of 5.1% (and +9.7% for the second quarter alone).
  • Sales growth of 7.4% in the LDLC Group's consumer business, to €178.6 million.
  • L'Armoire de Bébé, the Group's childcare brand, posted a 3.4% increase in half-year sales, to €4.6 million.
Ikea builds two logistics centers in France - 29/05/2023
  • Construction of two logistics centers in Toulouse (opening in 2023) and Limay (opening in 2026)
  • Investment of 1.2 billion euros between 2023 and 2026
  • Ikea has 5 logistics centers and 36 stores in France
  • Ikea sales in France in 2022: 3.28 billion euros
Four-day week: IT company LDLC leads the way | LDLC and the 4-day week - 07/04/2023
  • Date LDLC founded: 1996
  • Number of LDLC employees: over 1,000
  • Adoption of four-day week: since 2020
  • Total working hours per week after switch to four-day week: 32 hours
  • Sales for fiscal year 2021-2022: 700 million euros
  • Number of stores in France: 80
The LDLC Group inaugurates its first "L'Armoire de Bébé" store in Paris. - 20/02/2023
  • Sales down 24% for the LDLC group in the first half of its 2022-2023 financial year
  • Born on the internet in 2015, l'Armoire de Bébé is the LDLC group's childcare brand.
  • After launching in out-of-town stores with an original concept of giant pieces of furniture that put adults at children's height
  • L'Armoire de Bébé launched in September 2021 its "city" format dedicated to city centers.
LDLC reaches 80 stores in France - 14/12/2022
  • LDLC, the high-tech and IT specialist, now has 80 stores in France
  • Objective of opening 10 new stores by 2022
  • Sales down since January 2021 (-23.9% of sales for the first six months of 2022 versus the first half of 2021)
Laurent Minaud leaves Autour de Bébé - 04/10/2022
  • Autour de Bébé has 105 sales outlets
  • sales of 120 million euros
  • Growth of 35% in sales and 40% in margins by 2020

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Allo bébé
Ikea France
Wesco
LDLC Groupe
Autour de Bébé
Bébé 9
Bébé Confort
Chambrekids

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