Summary
As of 2020, the baby furniture market is a mature and competitive sector with a focus on innovation, safety, and eco-friendliness. The global market is on an upward trajectory, forecasted to expand from $107.54 billion to an anticipated $171.40 billion by 2027. Europe holds a significant market share with France experiencing challenges such as a declining birth rate and the surge in second-hand product purchases, yet still shows an expenditure increase in household equipment, hinting at potential for growth in baby furniture.
France's Baby Furniture Market: Evolving Needs, Shrinking Demographics, and the Rise of E-commerce
The baby furniture market in France is underpinned by a shifting landscape where evolving consumer preferences and demographic changes shape demand. Despite a global rise in the baby furniture sector, France faces unique challenges. The declining birth rate, currently sitting at around 11.8 per thousand, and the growing prevalence of second-hand purchases serve as headwinds against market expansion. However, innovation and the pivot toward premium, high-end products show a potential path for resilience and growth within the industry. Consumers in France allocate approximately a quarter of their childcare budget, or over 25%, to furniture, reflecting the essential nature of these products for new families.
However, spending tends to decrease significantly after the first child, suggesting the importance for market players to capture the attention of new or expecting parents. A particular trend is the noted high priory given to high chairs and beds, indicating a specific demand within the furniture segment. The internal market, albeit challenging, still presents substantial revenue opportunities. The baby furniture sector in France, part of the larger household equipment market, has seen expenditure increase from around 14.6 to between 16 and 17 billion euros in just a few years, indicating a willingness amongst consumers to invest in high-quality products for their children. Despite a contraction due to lower birth rates, with the market size shrinking by several million euros, opportunities for growth remain, especially through the increase of high-end offerings.
E-commerce is swiftly cementing its place as the future of retail in France, especially in the baby furniture market. The under-35 parent demographic is leading the charge towards online shopping, with over 80% of individuals between 15 to 44 years old engaging in e-commerce. Furniture constitutes around 31% of children's products bought online, showcasing a considerable market segment ripe for further expansion. The second-hand market is another growing trend, with close to 80% of parents opting for used items, a substantial increase from previous years.
Though traditional sales channels still dominate, accounting for over 75% of transactions, digital platforms are steadily encroaching, representing about 10% of sales. In response to these shifts, baby furniture brands in France are diversifying their strategies. Internationalization efforts, particularly in the growing Chinese market, and local production focusing on 'Made in France' items, cater to new consumer demands for quality and sustainability. Regulations remain stringent, ensuring product safety and consumer well-being.
Key Players Shaping the French Baby Furniture Market Landscape
As we explore the dynamic French baby furniture market, we encounter both established local champions and international giants, each contributing in their own way to the industry's growth and development. The diversity and strategies of these key players are essential to understanding the market's present state and its future direction.
- Local Leaders Catering to French Tastes and Trends :
- Aubert sits prominently among the local actors, catering specifically to the French market. With a history stretching back over 60 years, Aubert has built a solid reputation by offering a wide range of baby furniture and accessories. Known for their quality and safety, Aubert's products resonate with French parents seeking reliable and tested solutions for their little ones.
- Baby9, another significant local player, operates a network of stores across France dedicated to baby equipment. They offer a comprehensive selection of baby furniture, from cribs and changing tables to high chairs, all with a focus on value and quality.
- Natalys stands out for its boutique approach, targeting the premium segment of the market. Their emphasis on high-end design and quality materials appeals to discerning parents looking for stylish and durable furnishings for their children's nurseries.
- Aubert sits prominently among the local actors, catering specifically to the French market. With a history stretching back over 60 years, Aubert has built a solid reputation by offering a wide range of baby furniture and accessories. Known for their quality and safety, Aubert's products resonate with French parents seeking reliable and tested solutions for their little ones.
- Specialists Turning Play Into Profit - Diving into the world of toys and child development, we find Wesco, originally a French company, that has garnered international acclaim. Wesco's product range extends beyond mere toys to educational materials and furniture, contributing to a stimulating and safe environment for children's growth. Lego, the Danish powerhouse, may not be a traditional furniture brand, yet its influence on the children's market is undeniable. Their creative and interactive approach to toys has a knock-on effect on how children's spaces are organized and furnished, underscoring the importance of play in furniture design.
- Thriving in the Age of Resale - With the rise of environmentally conscious and budget-aware consumers, second-hand markets have flourished. LeBonCoin has become a go-to platform for parents in France looking for quality baby furniture at more affordable prices, contributing to the circular economy.
- E-Commerce Pioneers - Pushing the Boundaries Allobébé is a prime example of a "pure player" in distribution, operating solely online. Their digital strategy enables them to offer a vast selection of baby furniture and accessories, often at more competitive prices than brick-and-mortar stores. Cdiscount, one of France's leading e-commerce websites, offers a wide range of products.
to understand this market
Detailed content
Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 09/02/2021
Summary and extracts
1 Market Summary
1.1 Presentation
The market for baby furniture in France includes a number of items that can be classified into three main categories
- Repos (bed, chest of drawers, wardrobe, sleeping bag, pacifiers)
- Toys (cuddly toys, rugs, porch, baby couch...)
- Safety and security (Stair gates, baby monitors, playpen...)
All over the world, baby furniture is growing because parents want (and can) spend more on their children, and the product offering continues to evolve. At the forefront of baby furniture is the safety aspect, which is an integral part of every product sold
In France, the market was disrupted by a number of factors, including the drop in the birth rate in France and the purchase of second-hand products Taken together, these aspects will be an impediment to future growth. Nevertheless, players continue to seek innovative solutions to prosper
The baby furniture market is a mature and diversified market, characterised by strong competition between specialised distributors and supermarkets Specialists are faced with increased competition as well as a threat related to the arrival of "pure players" who are starting to stand out. Brand loyalty remains strong and most parents say they prefer to buy their baby products directly from the stores. This is indeed the most common distribution channel, although online sales are rapidly gaining ground, and poses the greatest threat to traditional sales channels in the future
List of charts
- Taille du marché mondial du mobilier pour bébés
- Répartition du budget consacré aux équipements de garde d'enfants par enfant, par type de produit
- Quels sont les produits qui figurent sur votre liste de naissance ?
- Taille du marché de l'ameublement
- Taille du marché du mobilier pour bébés
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Latest news
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the baby furniture market | France
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
Pack 5 études (-15%) France
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez les conditions du pack et de remboursement des crédits non consommés.