MARKET OVERVIEW
1.1 Definition and scope of study
A bottle is a small bottle with a teat, used to feed a baby. The nipple is a great way to calm and soothe a crying baby. Its shape and the sensation of sucking on the nipple is reassuring and reminds him of his mother's breast. Many parents use it to soothe and sedate a baby, but also to calm colic attacks
The teat and bottle markets belong more broadly to the childcare market and more specifically to the small childcare .
Over the years, the market for baby pacifiers has seen a constant evolution in terms of product offering . Manufacturers of pacifiers and dummies have implemented a innovation strategy that specifically meets the needs of customers
The market for baby bottles and nipples (or small childcare) should experience a 4.7% per year increase at the global level between 2019 and 2015 . However, the French baby bottle market is experiencing an 3.21% decrease between 2017 and 2018 with the boom of the second hand and the declining birth rate
France is a great producer and exporter of teats and bottles in France, with a coverage rate of more than 500%. In terms of small-scale childcare, French production largely constitutes the national market punctuated by regulations concerning the materials used. In this market in particular, the made in France is a pledge of confidence and security, as safety is a key factor in baby shopping.
The players in this market are the large specialist retailers such as Aubert and Baby9, but also the supermarkets, which account for almost a third of the country's sales. The pure players are also key players in this market, such as Allobébé or the giant Amazon. Similarly, startups are entering the market with a rather high-end offer, such as Le Biberon Français in particular
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE PLAYERS
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Reviews (5)
The household linen market - France
Publicado en 31/05/2022 by Hokko
Very good study, complete with figures that helped me in my research
The furniture market - France
Publicado en 07/03/2022 by Olivier RICARD - Cosmmy
"Structured study with good macro and micro data. Also gives good focus and thinking to approach the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."
The interior design market - France
Publicado en 07/03/2022 by Olivier RICARD - Cosmmy
"Structured study with good macro and micro data. Also gives good focus and thinking to address the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."
The household linen market - France
Publicado en 10/01/2022 by Sebastien wolff
Complete and detailed study on the types of articles. Surprising to note that on a global level, articles made of synthetic and artificial fibers are increasing while those made of natural fibers are decreasing
Businesscoot Response:
Hello Sebastien, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.