The powdered milk market in France

The French market for dairy products is estimated at between 18 and 19 billion euros The global dairy market, valued at 830 billion euros in 2022, is growing at over 6% a year. The French milk market declined in volume by 2% between 2018 and 2022, with packaged milk, ultra-fresh products and cheese dominating, with average annual per capita consumption of 76 liters, 58 kg and 29 kg. Organic dairy products hold market shares ranging from 4% to 9%. They fell sharply between 2016 and 2022. Consumption of plant-based yoghurt and lactose-free products increased by 5% between 2020 and 2022 The abolition of milk quotas in 2015 marked a major turning point in the industry, leading to an increase in milk production, but also intensifying competition, impacting prices, and prompting farmers to group together to better influence the market. French foreign trade in dairy products has also grown, with exports rising from €6.94 billion in 2018 to €8.87 billion in 2022. Imports rose from 4.02 billion

The French plant milk market is valued at €190 million. The global plant-based milk market is worth over $27 billion. The Asia-Pacific region dominates this market, thanks in part to the local availability of the raw materials soy and rice. In France, the market is enjoying strong growth of around 19% a year. Almond and soy milks are the best-selling products on the French market, accounting for 80% of organic and diet products. These products have a strong presence in supermarkets and hypermarkets. The share of plant-based milk among alternative milks has fallen slightly, from 28% to 23%, while the proportion of French people who consume it has risen from 38% to 51% The growing importance of alternative milk consumption makes it a competitor to cow's milk, whose penetration rate among the French population is around 97%. The main companies in this segment are Bjorg, Alpro and traditional milk producers such as Danone and Sodiaal. Private labels account for 29% of market sales. Over ha

Plant milk is a beverage visually very similar to traditional animal milk, which has a different taste and texture due to its production method, which is based on the processing of plants, including: