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MARKET SUMMARY

1.1 Definition and scope of the study

The powdered milk is a milk that has been dehydrated which consists mainly of the dry matter of milk and is used in the food industry. The powder produced can come from "whole" milk, "semi-skimmed" milk or "skimmed" milk, it can also be sweetened or contain additives such as vitamins D. While milk is composed of more than 80% water, dehydration reduces this concentration rate to only 3%.

The global market is in a period of strong growth, a trend which will continue going forward. Indeed, until 2025 the market will expand at a CAGR of 4.27%. The key triggers to this growth include the usage of powdered milk in baby food, but also that urbanisation is increasing where consumers seek a fast, cheap and durable way of consuming milk. The United States is the largest producer of powdered milk in the world.

In France, 15.5% of the milk produced is dedicated to the transformation into powdered milk. This can be compared to 35.3% for cheese for example. Several hundred thousand tonnes of milk powder are produced in France every year, whereas it takes about 10 litres of milk to produce 1kg of skimmed milk powder. The French market has regained positive momentum in the last years after a period of stagnation. Owing to some of this upheaval is the price increase which seem to have had little effect on French consumers.

The market for milk powder is closely linked to the adjacent market of milk in France. Here, France is the second largest European producer of milk after Germany.

The market for milk powder is dominated by agri-food giants and to the dairy industry which leaves little room for new entrants. In France, the sector consists of 53 companies, but the large brands (Nestlé, Lactalis, Arla, etc.) dominate sales. 

1.2 The global market is growing

  Market size powdered milk World, ****-****, in $US billion Source: alliedmarketresearch The global market for powdered milk is expected to grow at a strong pace (***), motivated by the fact that its usage in baby food remains important, but also that urbanisation is increasing, which increases demand on ready-to-consume products. Since milk ...

1.3 Domestic market

Market size of manufacturing of other milk production (***) France, ****-****, in € million Source: ****

Milk powder falls under the category "other milk production" (***) as defined by INSEE. 

In ****, the value of production was €*.** billion. This is a very small increase of a CAGR of *.**%.

Meanwhile, the market size has been volatile; in ...

1.4 International Trade

In this section we analyse France's trade of butter. In particular, we use UN Comtrade's database and the code ****** - Dairy produce; milk and creme, concentrated, not containing added sugar or other sweetening matter, in powder, granules or other solid forms, of a fat content exceeding *.*% (***). Although it is not an ...

DEMAND ANALYSIS

2.1 Demand drivers: babies and milk

Several demand triggers can be identified based on the consumer. Below, milk consumption related to babies, loyal drinkers of milk, are listed:

Birth rates: babies are avid milk consumers and thus contribute to the demand for powdered milk. Many times, parents find it convenient to purchase powdered milk to permit for ...

2.2 Demand drivers: household consumption

Adding to the previous section, although babies consumer more milk in its pure form than adults, it is important to analyse the overall consumption of milk and milk products across all age groups in France to obtain a holistic picture. With this in mind, this section looks at two metrics: Overall ...

2.3 Powdered products

Another way to look at demand for powdered milk in France is to break it down based on production, which we assume correlates almost perfectly to perceived demand. 

Production value, by category France, ****, in % Source: ****

In ****, powdered milk accounted for **.**% of production of all alternative milk forms, measured through volume, and ...

MARKET STRUCTURE

3.1 The value chain of powdered milk

Source: ****

Powdered milk stems from the milk's cow. For durability and packaging reasons primarily, traditional milk is evaporated into a powder through the process described above. After this, the milk is sold in steel cans or plastic bags both on the B*B market or on the B*C market.

B*B: ...

3.2 Production volumes in decline

Production of powdered milk France, ****-****, in € million Source: ****

Production of powdered milk in France is decreasing; in ****, France produced and sold goods valued at €*.** billion. This is a decrease of some *.*% compared to ****. 

The largest share of that sales in **** was devoted to skimmed milk powder (***).

Usage of milk for ...

3.3 An increasingly competitive market

Employees and companies in the other milk products sector (***) France, ****-****, in units Source: ****

The number of firms registered under NAF code **.**D was ** in ****. This is an increase of some **.*% compared to ****, meaning the market for powdered milk in France has become more fragmented. 

The number of employees in the ...

ANALYSIS OF THE OFFER

4.1 Product Overview

Milk powder is a solid product obtained by removing the water from milk, milk entirely or in part. partly skimmed, cream or a mixture of these products, and whose moisture content does not exceed not *% by weight of the finished product.

A distinction is made between the following powdered milks:- ...

4.2 Price analysis

Price overview, skimmed milk for human consumption (***) France, ****-****, in €/tons Source: ****

The graph above compares prices for powdered milk, and looks at two sub-categories: skimmed milk and whole milk (***). 

For both products, prices have increased. In ****, whole milk was priced at €*,***/ton and whole milk at €*,***/ton. This is an ...

4.3 An industry grappling with scandals

For many, powder as a derivative of milk is already controversial, and many clients prefer the natural product over its alternative form. One reason for this is the fact that the powdered milk industry has been subject to a number of scandals in the recent years.

**** saw the largest scandal ...

RULES AND REGULATIONS

5.1 Current Regulation

The framework for dairy (***) regulation in the EU is vast and continues to be dynamic. An overview of all updates, the lastest changes and an overview of all the laws can be found here.

Regulation on milk powder is also strict.

For EU members, the following rules apply:

Commission Regulation (***) No ****/**** ...

POSITIONING OF THE ACTORS

6.1 Segmentation

  • Nespresso
  • Arla Foods France
  • Lactalis
  • Sodiaal
  • Laïta

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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

OK

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


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The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


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The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting


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The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures


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