The vanilla market - Italy

The global vanilla market is projected to grow from an estimated $1.04 billion in 2024 to $1.54 billion by 2029, with a CAGR of 8.13% during the forecast period. Madagascar remains the largest producer, contributing 39.3% to global production. Despite its popularity worldwide, the Italian vanilla market, mainly driven by imports, has experienced a decline in imports by 37.7% from 2018 to 2022, with France as the leading supplier to Italy. The vanilla industry faces challenges such as price volatility and a shift towards artificial flavorings, particularly in sectors like ice cream where vanilla is not among the most favored flavors in Italy. Regulatory aspects, including EU Regulation (EC) No. 1334/2008, govern the use and labeling of vanilla flavorings, while export rules in Madagascar set standards for quality and price. The value chain involves small producers, collectors, exporters, and large industry consumers such as Nestlé, which dominates industrial consumption for confectionery, dairy products, and beverages..Vanilla Demand Trends in Italy: A Preference for Artisanal Over Imported In Italy, the market for vanilla is shaped by a preference for local and artisanal products over imports. While vanilla is a flavor cherished worldwide for its unique fragrance and widespread application across diverse industries, in Italy, the flavor does not seem to enjoy the same level of appreciation. For instance, when it comes to ice cream—an integral part of Italian culture—vanilla does not feature among the top flavors, which are chocolate, hazelnut, lemon, and strawberry. The Italian market for vanilla is primarily sustained through imports, with the value of imports dominating the foreign market scenario. However, between 2018 and 2022, there has been a significant decrease in imports, approximately by over a third. France emerges as the leading supplier to Italy, accounting for nearly half of the total imports, followed by Madagascar, Germany, Romania, and the Netherlands. In terms of market size, the global vanilla market is projected to rise from an estimated value of between $1 billion and $1.05 billion in 2024 to between $1.5 billion and $1.55 billion by 2029, with a compound annual growth rate of around 8%. Madagascar holds the distinction of being the largest producer worldwide, contributing to over a third of the total production. Italian demand for vanilla primarily stems from its application in the food industry, including its use in ice cream, chocolate, baked goods, and dairy products. Although direct consumption by individuals is less compared to other countries, Italian artisans such as chocolatiers, confectioners, and ice cream makers still utilize vanilla. The food industry and cosmetics industry are the main drivers of demand, relying on vanilla in formulating various products. For instance, Italy's food industry's revenue has been observed to fluctuate within the range of tens of billions of euros. Despite the volatility in imports and the greater inclination towards local flavors, the use of vanilla in Italy remains significant, particularly within the industrial sector, highlighting its continued importance as a foundational component in a myriad of products. With increasing interest in natural and organic ingredients globally, vanilla retains its relevance in the Italian market, albeit with a distinct consumer preference profile..### Key Players in the Italian Vanilla Market The Italian vanilla market, while primarily driven by imports due to the unsuitable local climate for vanilla cultivation, features several key companies that have established themselves as significant players in the industry. Each company brings a unique contribution to the market, from wholesale trade to specialized production, catering to a range of clients including artisans, larger industrial firms, and end consumers. Below is an overview of some of the prominent companies operating within the Italian vanilla landscape. #### Varesco Trading Srl Varesco Trading Srl, situated near Bolzano, is a prominent wholesaler in the food import and export sector. Established in 2008, the company has carved a niche for itself by dealing in an array of products including vanilla, fresh fruit, cocoa, and coffee. Varesco Trading exemplifies the global reach of vanilla trade, connecting Italian consumers and businesses with flavors from the world's vanilla-producing regions. #### Tositech Ltd Manufacturer and producer Tositech Ltd, based near Turin, is distinguished by its specialty in condiments, food extracts, and spices. Tositech's expertise spans across spices, vanilla essence, and saffron, showcasing the company's ability to cater to a sophisticated palate that appreciates the subtleties and complexities of flavor. #### Gelpas Ltd A champion of Italian culinary tradition, Gelpas Ltd has been supplying high-quality ice cream, croissants, and snacks to bars and restaurants since 1981. With a strong commitment to service, quality, and convenience, Gelpas has become a trusted partner to many businesses, focusing on artisanal over industrial, thus highlighting a preference that often sidelines vanilla in favor of classic Italian flavors. #### Ecobio Food Ecobio Food stands out for its dedication to organic products, offering contract manufacturing and private label services for a diverse range of organic food items. With a product line that includes organic cereal bars, chocolate bars, and vanilla-flavored powders and desserts, Ecobio Food's focus on health and sustainability resonates with current trends towards natural, organic products. #### Vanilla Taste Dedicated to delivering the highest quality of natural vanilla, Vanilla Taste caters to a wide audience including confectioners, ice cream producers, and the broader food industry. Specializing in the importation of vanilla and spices from prime producing countries such as Madagascar and Tahiti, the company demonstrates its commitment to naturalness and quality. Vanilla Taste's extensive range of vanilla products, which includes pods, powder, paste,

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 28/02/2024

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Summary and extracts

List of charts

• Global vanilla market value
• Value of world vanilla production
• Breakdown top five global producing countries
• Exports, Imports and Vanilla Coverage Rate
• Breakdown of imports among the top 5 vanilla supplier countries
• Favorite ice cream flavor
• Food industry revenue
• Consumer price index - salt, spices and herbs
• Breakdown of cosmetics industry sales by destination channel

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