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MARKET OVERVIEW

1.1 Definition and scope of study

A food flavour is an ingredient that provides a specific taste and/or smell to the food in which it is incorporated in very small doses. Food flavourings can be natural or artificial.

The global flavouring market is projected to grow at a robust rate of 4.8% per year between 2020 and 2025. This increase is driven by emerging countries, with Asia already the leading consumer continent for food flavourings, but also South America, which is expected to show the strongest growth during this period.

The market situation in Italy is not as dynamic. In fact, the Italian market only grew by 0.8% in terms of value and 1.4% in terms of volume compared to 2018. Moreover, the flavourings market represents only 15% of the broader spices and flavourings market, which is instead dominated by herbs and spices.

In terms of distribution, large-scale retail accounts for about 80% by value and 70% by volume. However, the channel that is experiencing the most growth is Discount (which includes grocery stores and food), with +7% in both value and volume terms, mainly due to private labels dominating the channel. Private labels represent 26.5% of the market.

The Italian aroma market is mainly characterized by the consumer's attraction to naturalness. This trend is leading to a strong interest in natural flavours, sought after both for their health and environmental benefits and their ability to add flavour to modern, healthy and natural cuisine. Companies operating in the market are therefore working to expand their offerings to meet these new needs and anticipate future trends.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

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  • Expert opinion

Data

  • Databases
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Method

  • Synthetic structure
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.