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MARKET SUMMARY

1.1 Presentation and definition of the fish and seafood market

The fish distribution market covers the consumption and the others vendors of seafood products. This market is dominated by a few leading wholesalers, which supply several thousand independent retail players.

The fish consumption is experiencing a strong increase at the global level, with the increase in production on the one hand, but also thanks to other factors such as the improvement of distribution channels.

However, in France, fish consumption is gradually decreasing. While the vast majority of fish consumed in France is imported, players in the fish market rely on French production (example of the Pavillon France logo) to attract customers who are sensitive to the economic, social and environmental impact of their consumption Finally, the numerous takeovers (Delpierre by Labeyrie, Delmas by Delpeyrat) are symptomatic of a fish distribution market in full concentration .

 

 

1.2 A steadily growing global market despite obstacles to expansion

According to Allied Market Research the seafood market is expected to experience an average annual growth rate of about *.*% over the period ****-**** to achieve ***.** billion dollars
At the global level, the market benefits from several factors involving an increase in demand . Among the factors that increase demand, we can mention: ...

1.3 The fish distribution market in France is heavily dependent on imports

If fish consumption is slightly down - ** kg on average per year and per person in **** compared to ** kg in ****, the market remains highly dependent on foreign flows . The consumption of seafood products in France is directly linked to the level of imports.

Source: ****
According to data from FranceAgrimer, we can ...

DEMAND ANALYSIS

2.1 Fish consumption is gradually decreasing

In France, the average per capita consumption has decreased slightly in recent years from ** kilos in **** to ** kilos in **** ** kilos in **** . Given the growing media emphasis on healthy and sustainable food, one would expect consumers to gradually turn to seafood as a source of inspiration preferential choice of proteins . However, statistics ...

2.2 Comparison of seafood consumption with other everyday products

Observation of the consumption habits of the French shows that fishing products are less strongly anchored in home consumption.

Source: ****

MARKET STRUCTURE

3.1 Traditional fishing and aquaculture in France

Source: ****
One of the specific features of French production remains the low use of aquaculture, whereas it has developed very strongly in the rest of the world. Despite a sector chronically dependent on imports, and the stated willingness of consumers to eat local products since the ****s, aquaculture production has stagnated ...

3.2 Three main distribution channels

Partnerships between food distributors and wholesalers of fresh produce are relatively popular. One example is the partnerships forged between the Quattrucci family on the one hand (***), which has ** commercial sites in the Île-de-France region, and food retailers on the other, including Système U in **** and Casino in ****. [***]

Source: ****
Consumers' final ...

3.3 Brexit and its consequences on fishing activities

The United Kingdom is the third largest producer of fisheries in Europe and has a large maritime area . However, fishing was one of the main subjects of the Brexit during the referendum. Fishermen were largely in favour of Brexit, even in Northern Ireland, where the population voted **% against.
British waters alone ...

ANALYSIS OF THE OFFER

4.1 The main products imported into France

Among the main species imports are finds salmon, shrimp and tuna, as illustrated in the graphs below Salmon being particularly popular with the French, some companies such as Marine S.A.S have specialized in importing this product.

Source: ****

4.2 Rising prices

The graph below shows a general upward trend in the prices of fresh seafood between **** and ****, all distribution channels combined.
Average price per seafood distribution channel, ****-*****

*"Discounts" = promotions / "Neighbourhood stores" = neighbourhood stores / "Specialists" = specialists / "Hypermarkets" = supermarkets / "Online" = online / "Supermarket" = supermarkets
Source: ****
In particular, we can note the very strong price ...

RULES AND REGULATIONS

5.1 Quotas: European management

The European Fisheries Policy
Since ****, it has been the European Fisheries Policy (***) which is responsible for regulate and organise the entire fishing sector . Several reforms have been implemented, the most recent of which was implemented on January *, ****.
According to the European Commission the CFP has four main areas of action:
Fisheries ...

POSITIONING OF THE ACTORS

6.1 Segmentation

  • Alphaprim
  • Grand Frais
  • PassionFroid
  • Les pêcheries de la Côtinière
  • Delpierre
  • Alliance O
  • SCAPP
  • Delmas poissons et marée
  • Marine S.A.S
  • Vivafysh
  • Davigel (Sysco France)

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chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

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Héloise Fruchard

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EDHEC

Imane Essadiq

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Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Azelie Prigent

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Cantiane Gueguen

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Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

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Gabriel Salvitti

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