Content of the study

Available languages


1.1 Presentation and definition of the fish and seafood market

The fish distribution market covers the consumption and the others vendors of seafood products. This market is dominated by a few leading wholesalers, which supply several thousand independent retail players.

The fish consumption is experiencing a strong increase at the global level, with the increase in production on the one hand, but also thanks to other factors such as the improvement of distribution channels.

However, in France, fish consumption is gradually decreasing. While the vast majority of fish consumed in France is imported, players in the fish market rely on French production (example of the Pavillon France logo) to attract customers who are sensitive to the economic, social and environmental impact of their consumption Finally, the numerous takeovers (Delpierre by Labeyrie, Delmas by Delpeyrat) are symptomatic of a fish distribution market in full concentration .



1.2 A steadily growing global market despite obstacles to expansion

According to Allied Market Research the seafood market is expected to experience an average annual growth rate of about *.*% over the period ****-**** to achieve ***.** billion dollars
At the global level, the market benefits from several factors involving an increase in demand . Among the factors that increase demand, we can mention: ...

1.3 The fish distribution market in France is heavily dependent on imports

If fish consumption is slightly down - ** kg on average per year and per person in **** compared to ** kg in ****, the market remains highly dependent on foreign flows . The consumption of seafood products in France is directly linked to the level of imports.

Source: ****
According to data from FranceAgrimer, we can ...


2.1 Fish consumption is gradually decreasing

In France, the average per capita consumption has decreased slightly in recent years from ** kilos in **** to ** kilos in **** ** kilos in **** . Given the growing media emphasis on healthy and sustainable food, one would expect consumers to gradually turn to seafood as a source of inspiration preferential choice of proteins . However, statistics ...

2.2 Comparison of seafood consumption with other everyday products

Observation of the consumption habits of the French shows that fishing products are less strongly anchored in home consumption.

Source: ****


3.1 Traditional fishing and aquaculture in France

Source: ****
One of the specific features of French production remains the low use of aquaculture, whereas it has developed very strongly in the rest of the world. Despite a sector chronically dependent on imports, and the stated willingness of consumers to eat local products since the ****s, aquaculture production has stagnated ...

3.2 Three main distribution channels

Partnerships between food distributors and wholesalers of fresh produce are relatively popular. One example is the partnerships forged between the Quattrucci family on the one hand (***), which has ** commercial sites in the Île-de-France region, and food retailers on the other, including Système U in **** and Casino in ****. [***]

Source: ****
Consumers' final ...

3.3 Brexit and its consequences on fishing activities

The United Kingdom is the third largest producer of fisheries in Europe and has a large maritime area . However, fishing was one of the main subjects of the Brexit during the referendum. Fishermen were largely in favour of Brexit, even in Northern Ireland, where the population voted **% against.
British waters alone ...


4.1 The main products imported into France

Among the main species imports are finds salmon, shrimp and tuna, as illustrated in the graphs below Salmon being particularly popular with the French, some companies such as Marine S.A.S have specialized in importing this product.

Source: ****

4.2 Rising prices

The graph below shows a general upward trend in the prices of fresh seafood between **** and ****, all distribution channels combined.
Average price per seafood distribution channel, ****-*****

*"Discounts" = promotions / "Neighbourhood stores" = neighbourhood stores / "Specialists" = specialists / "Hypermarkets" = supermarkets / "Online" = online / "Supermarket" = supermarkets
Source: ****
In particular, we can note the very strong price ...


5.1 Quotas: European management

The European Fisheries Policy
Since ****, it has been the European Fisheries Policy (***) which is responsible for regulate and organise the entire fishing sector . Several reforms have been implemented, the most recent of which was implemented on January *, ****.
According to the European Commission the CFP has four main areas of action:
Fisheries ...


6.1 Segmentation

  • Alphaprim
  • Grand Frais
  • PassionFroid
  • Les pêcheries de la Côtinière
  • Delpierre
  • Alliance O
  • Delmas poissons et marée
  • Marine S.A.S
  • Vivafysh
  • Davigel (Sysco France)

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (38 p.)
  • Download an example
  • Consult our offers ConsultingSubscription, Press & Education.

Buy a pack and get an immediate discount

Pack 5 études (-15%) - France


  • 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
  • Conservez -15% sur les études supplémentaires achetées
  • Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)

Consultez les conditions du pack et de remboursement des crédits non consommés.

Inclus dans ce pack: This study (The fish and seafood market - France) + 4 other studies of your choice

Buy the 5 Study Pack 378€


Analysts 1 sector analyzed
in 40 pages


  • Top Universities
  • Expert opinion


  • Databases
  • Press
  • Company reports


  • Continuously updated
  • Permanent watch


  • Synthetic structure
  • Standardized charts


chargé d'études économiques, Xerfi

Hugo Schott

Hugo Schott logo 1 Hugo Schott logo 2

Associate Consultant

Mathieu Luinaud

Mathieu Luinaud logo 1 Mathieu Luinaud logo 2

PhD Industrial transformations

Robin Charbonnier

Robin Charbonnier logo 1 Robin Charbonnier logo 2


Pierre Doussau

Pierre Doussau logo 1 Pierre Doussau logo 2

President Ross Alumni Club France

Arnaud Walter

Arnaud Walter logo 1 Arnaud Walter logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2


Pierrick Cudonnec

Pierrick Cudonnec logo 1 Pierrick Cudonnec logo 2

Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

Héloise Fruchard logo 1 Héloise Fruchard logo 2


Imane Essadiq

Imane Essadiq logo 1 Imane Essadiq logo 2


Vincent Defrenet

Vincent Defrenet logo 1 Vincent Defrenet logo 2

Eva-Garance Tison

Eva-Garance Tison logo 1 Eva-Garance Tison logo 2

Market Research Analyst

Michela Grimaldi

Michela Grimaldi logo 1 Michela Grimaldi logo 2

Market Research Analyst @Businesscoot

Azelie Prigent

Azelie Prigent logo 1 Azelie Prigent logo 2

Market Research Analyst @Businesscoot

Cantiane Gueguen

Cantiane Gueguen logo 1 Cantiane Gueguen logo 2


Jules Decour

Jules Decour logo 1 Jules Decour logo 2
Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti