The anis-based spirituous market - France

Anise, native to the eastern Mediterranean basin, is a plant used for therapeutic and culinary purposes, as well as in the composition of certain spirits. Aniseed-flavored spirits are alcoholic aperitifs obtained by flavoring ethyl alcohol of agricultural origin with natural extracts of anise, fennel, licorice and other aromatic plants. This is known as a "compound spirit" (derived from plant substances). There are almost a dozen different aniseed-flavored spirits, all influenced by local traditions and customs. These include pastis, absinthe, ouzo, arak, sambuca, anisette and chinchón. For the French market, we will concentrate on three types of aniseed-flavored spirits: pastis,absinthe andanisette. These are the aniseed-flavored spirits with the highest consumption and production figures in France. Of these, pastis remains the most dominant on the market. In 2023, the worldwide spirits market was estimated at nearly $145 billion, and should reach $193 billion in 2027, with an annual growth rate of 5.9%. According toISPOS, France accounts for around 5 billion euros. With aniseed-flavored spirits, we'll be looking at a specific segment of this global spirits market. In France, aniseed-flavored spirits remain a very specific segment of the spirits market, albeit one deeply rooted in national culture, particularly in the south. These consumers are mainly senior citizens living in the south of France. However, a younger population is beginning to show a clear interest. So, after a period of stagnation, the aniseed-flavored market is beginning to show signs of growth, stimulated by new players and products entering the market. The aniseed-flavored spirits market is concentrated around two main types of player:

Large international groups specializing in spirits (such as Pernod-Ricard). Specialized local distilleries