This study analyses the Belgian beer market by examining domestic demand, the production base, foreign trade, sales channels and competitive repositioning. It shows a sector in which value is holding up better than volumes: domestic consumption reached 6,19 million hectolitres in 2025, down 3,2 % year on year and 26,6 % since 2010, while household beer purchases tracked by YouGov amounted to 608,5 million euros in 2024. The study provides a detailed breakdown of channels, with retail proving more resilient than horeca, and examines the consequences of this shift for brand visibility, drinking styles and formats. The document also highlights the export-specific nature of the Belgian model. Exports reached 14,42 million hectolitres in 2025, still ahead of the domestic market, but down from the peak of 2019. The geography of flows, the concentration of destinations and the decline in non-EU trade are examined as strategic issues for brewers. On the supply side, the study tracks changes in
